NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
SMIRNOFF SELTZERS
MOLSON SELTZERS
LIV RUM
Smirnoff is launching two
Molson Coors is exclusively
Matugga Distillers has a
new Smirnoff Seltzers (4.7%
distributing Bodega Bay
new rum collection, Liv Rum,
ABV) this month: Raspberry
hard seltzers in the UK. The
comprising five handcrafted
& Rhubarb and Orange &
range of 4% ABV low-calorie
variants: two white rums, one
Grapefruit. Made from a mix
sparkling drinks includes
black spiced rum and two
of Smirnoff Vodka, sparkling
two flavours in 250ml cans:
flavoured liqueurs: Raspberry
water and natural fruit flavours
Elderflower, Lemon & Mint and
& Hibiscus and Honey &
and available in 250ml cans.
Apple, Ginger & Acai Berry.
Lavender.
RSP: £1.80
RSP: £2.95
RSPs: £23.99-£31.99
RASPBERRY RAYS
SWIZZELS PMPS
MULLER SKYR
Ribena is launching a new
British sweet manufacturer
Muller is shaking up the super-
flavour at the end of this
Swizzels has added £1 price
thick yogurt segment with
month, Raspberry Rays, in a
marked hanging bag variants
Müller Corner Icelandic Style
500ml bottle made from 100%
of Love Hearts and Parma
Skyr, containing 13g of protein
recycled plastic. A group of
Violets. Both are available in
and available as a single pot
leading retailers helped design
142g hanging bag formats
(180g). The launch will be
the in-store POS.
and are both suitable for
supported by a multimillion-
RSP: £1.49 / available as
vegetarians and vegans.
pound marketing campaign.
£1.19 or 2-for-£2.20 PMP
RSP: £1
RSP: £1.50
WEDNESDAY 10TH JUNE 2020 / ISSUE 8 / SLRMAG.CO.UK / 15
