The Week In Retail Issue 27

Page 24

NPD AND MEDIA

PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM

ROLL UP

FANTA ON TV

BREAK WITH

Walkers is launching a festive

As part of its ‘Release the

TRADITION

five-pack limited-edition ‘Power

Stupid Side of Halloween’

KitKat’s famous ‘Have A Break’

of Sausage Roll’ flavour in

2020 campaign, Fanta is back

slogan is taking a well-earned

partnership with LadBaby and

on TV for the first time in five

10 day break itself to celebrate

the Trussell Trust, with 5p from

years. Running until the end of

the brand’s 85th birthday in a

every pack sold donated to

October, the campaign’s light-

new campaign which invites

the charity, which helps to fight

hearted spin on Halloween

consumers to suggest their

against poverty.

aims to help retailers maximise

own versions of the slogan on

RSP: £1

soft drinks sales.

social media channels.

SMALL STEPS

TRAFFIC DRIVER

STILL LIFE

Quorn will be back on TV next

Gleann Mòr Spirits Company’s

Drumshanbo Single Pot

month with an ad for Quorn

Glasgow Gin has been

Still Irish Whiskey has been

Mince emphasising how easy

relaunched with a new

introduced to the UK market

it is for families to reduce

look and ad campaign. The

for the first time by premium

their carbon footprint through

branding features a new

spirits agency Speciality

making more sustainable food

version of Glasgow’s iconic

Brands. Produced by The

choices. The activity forms

Duke of Wellington statue,

Shed Distllery in Co. Leitrim,

part of the brand’s ‘Step in the

complete with traffic cone.

Drumshanbo is 43% ABV.

Right Direction’ campaign.

RSP: £23

RSP: £50

WEDNESDAY 21ST OCTOBER 2020 / ISSUE 27 / SLRMAG.CO.UK / 24


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