NPD AND MEDIA
PICKS OF THE WEEK: PRODUCT OF THE WEEK VERY IMPORTANT BISCUITS
MCVITIE’S GIVES BISCUITS THE V.I.B. TREATMENT
Produ ct of the week
MCVITIE’S IS ENCOURAGING SHOPPERS TO TRADE UP WHEN THEY’RE BUYING THEIR EVERYDAY TREATS WITH THE LAUNCH OF A RANGE OF LUXURIOUS VERY IMPORTANT BISCUITS. Pladis has launched a range of McVitie’s V.I.Bs Very Important Biscuits - to encourage shoppers to trade up when they’re making their everyday treat purchases. The V.I.Bs are available in three flavours in 250g packs: Classic Caramel Bliss, Heavenly Chocolate Hazelnut and Luscious Blood Orange. V.I.BS CLASSIC CARAMEL BLISS The ultimate combination of golden baked biscuit,
“We’re
seeing
a
huge
opportunity
to
topped with a generous layer of delicious chewy
encourage shoppers looking to make snack-
caramel and finished off with a thick coating of
time a little bit special to trade-up, but at present,
McVitie’s iconic silky-smooth milk chocolate.
shoppers on the look-out for special biscuits are likely to have to spend up to 200% more than
V.I.BS LUSCIOUS BLOOD ORANGE
they do on everyday treats, so we’re setting the
FLAVOUR
RSP for VIBs very competitively, providing even
A generous layer of Luscious Blood Orange
more incentive to trade-up at the same time as
flavour chewy caramel is at the heart of this
making them affordable enough to enjoy on a
golden baked biscuit, finished off with a thick
regular basis, whilst still feeling premium,” says
coating of McVitie’s iconic silky-smooth milk
Emma Stowers, Brand Director for McVitie’s at
chocolate.
pladis UK&I. The launch is being supported with a ‘Very
V.I.BS HEAVENLY CHOCOLATE
Important Biscuits, Very Hard To Describe’ social
HAZELNUT FLAVOUR
media campaign.
A generous layer of Heavenly Chocolate Hazelnut flavour chewy caramel is at the heart
RSP: £1.79
of this golden baked biscuit, finished off with a thick coating of McVitie’s iconic silky-smooth milk chocolate.
WEDNESDAY 21ST OCTOBER 2020 / ISSUE 27 / SLRMAG.CO.UK / 25
