OPINION
HOME DELIVERY & DATA TOM FENDER, DEVELOPMENT DIRECTOR, TWC
USE HOME DELIVERY TO KICKSTART YOUR DATA STRATEGY
WITH HOME DELIVERY NOW STANDARD FOR THE VAST MAJORITY OF LOCAL RETAILERS, THIS REPRESENTS A MASSIVE OPPORTUNITY TO USE THE SERVICE AS A CATALYST TO START BUILDING
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YOUR OWN DATA STRATEGY, ARGUES TWC DIRECTOR TOM FENDER.
ome delivery and click and collect have both been in the spotlight recently, with retailers offering consumers these services, often as supermarkets struggled to meet demand. Our ‘Forging a New Future for Convenience’ report last month (request a free copy) highlighted that 26% of UK consumers had ordered products from their convenience store during the lockdown. Put into context, 26% equals 13 million people.
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That’s roughly the same number of people in the UK who watch Netflix. Our research finds 55% of retailers plan to launch or retain home delivery or click-and-collect. For some, a basic rudimentary offer might still be perfectly fine.
IT’LL DO THE JOB Convenience retailers got their home delivery/click and
