The Week In Retail Issue 13

Page 22

CHARITY

GIN MASTERCLASS PACK MAGGIES SCOTLAND

MAGGIE’S GIN COCKTAILS MASTERCLASS – GET INVOLVED! SCOTTISH CANCER CARE CHARITY MAGGIE’S IS LOOKING FOR RETAILERS IN SCOTLAND WILLING TO SELL ‘GIN MASTERCLASS PACKS’ TO SHOPPERS TO ALLOW THEM TO JOIN IN A FANTASTIC ONLINE

O

EVENT THAT WILL HELP SUPPORT THE CHARITY’S WORK.

utstanding Scottish cancer care charity Maggie’s is on the lookout for retailers in Scotland willing to help with a special online Hendrick’s Masterclass of Gin Cocktails aimed at their shoppers. To get involved, all retailers have to do is stock the specially prepared pack and promote it to their shoppers in-store. The pack includes everything your customers will need for an enlightening and enjoyable experience, including: Q a 70cl bottle of Hendrick’s Gin Q a bottle of Magners Q mixers (soda water, apple juice, ginger beer, lemonade, elderflower cordial) Q garnishes (lemon, cucumber) The pack also includes customer-facing POS you can site

in-store and post on social media to encourage your shoppers to take part. All they have to do is buy the pack from you and they’re ready to join what promises to be an amazing virtual event. With gin still the biggest trend in spirits, and cocktails a summer favourite, there are bound to be many of your shoppers who would like to hear from the gin experts at William Grant & Sons. The spirits producer has kindly agreed to support and host the event, with all funds going to bolster Maggie’s centres in Scotland. The money raised will help Maggie’s continue to support people living with cancer in these very challenging times. The event will be presented by the International Ambassador for Hendrick’s and the Master Blender, offering shoppers a unique chance to hear from the people who actually make Hendrick’s gin.

TO FIND OUT MORE OR TO GET INVOLVED, EMAIL ABDUL MAJID AT UMARAISHA@AOL.COM

22 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2020


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