INSIGHT
TOURISM 56 DEGREE INSIGHT SCOTTISH TOURISM INDEX
STAYCATION BOOST ON HORIZON FOR SCOTTISH RETAILERS? WITH THE TOURISM INDUSTRY RE-OPENING IN SCOTLAND TODAY, THE LATEST RESEARCH FROM THE 56 DEGREE INSIGHT SCOTTISH TOURISM INDEX SUGGESTS A STAYCATION BOOST MAY BE ON ITS WAY FOR RETAILERS.
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cottish tourism officially re-opens today, which will be a blessing for many and curse for some – but the latest research from Edinburgh-based 56 Degree Insight suggests many Scots will choose to holiday in Scotland this year with significant potential benefits for local retailers across the country. The research for wave three of the monthly Scottish Tourism Index was carried out just last week, so the
data is as fresh as it gets, and much of it will make for positive reading for the nation’s retailers. In essence, the Index attempts to understand how the Scottish adult population feels about tourism and leisure during the Covid-19 pandemic.
HOW SCOTS FEEL ABOUT TRAVEL In May, the Index saw a broad spectrum of opinion across the population – from those feeling extremely
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