NOW THAT’S A GOOD IDEA…
OUT THE BOX #RUSTLERSRETAILHERO CAMPAIGN
A TENNER FOR YOUR THOUGHTS? RUSTLERS IS ON THE LOOKOUT FOR RETAIL COMMUNITY HEROES AND THEIR STORIES AND IS PROMISING TO PAY £10 TO GROCERYAID FOR EVERY STORY SUBMITTED BY ANYONE IN THE RETAIL INDUSTRY.
WHAT’S THE BIG IDEA? Rustlers is going to donate £10 to industry charity GroceryAid for every story it receives from anyone in the retail industry.
WHY IS IT DOING THAT? Kepak’s brand is looking to highlight and reward all the amazing hard work that goes on behind the scenes in the retail industry to deliver fantastic service to communities across the UK. Based around the #RustlersRetailHero hashtag, the Twitter campaign is encouraging anyone in the retail industry to share their stories of how they have been supporting communities over the last few months. Every story submitted using the #RustlersRetailHero hashtag will see Rustlers donate £10 to GroceryAid which will allow the charity to keep supporting colleagues in our industry who are in need of a little help in these difficult times.
WHO CAN GET INVOLVED? Anyone! People in the industry can share their stories or nominate others who they feel deserve a little recognition. Or even shoppers can nominate their retail heroes. Just don’t forget to the use the #RustlersRetailHero hashtag so that GroceryAid gets a tenner every time. It’s a real win-win.
IS IT ONLY FOR THE COVID-19 PANDEMIC? No. It has been inspired by the amazing way the industry has responded to the pandemic, but it is also running on an ongoing basis until 14 August.
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WHAT ARE KEPAK SAYING ABOUT IT? Ross Davison, Convenience Controller at Kepak, says: “As a key brand within the Convenience Channel we know first-hand how challenging it is for the sector to consistently meet shoppers’ ever-evolving needs through stocking the right ranges and delivering great service. Add the issues we’ve all had to face recently, and it’s been a particularly tough time. We want to shine a light on the hard-work, passion, and dedication that the sector put in seven days a week, 365 days of the year. The #RustlersRetailHero campaign will highlight some great examples of the work being done behind the scenes, across the industry by people working extraordinarily hard, going above and beyond to help serve their customers and their communities.”
WHAT ARE GROCERYAID SAYING? Steve Barnes, GroceryAid CEO, says: “Backing like this means we can enhance our assistance for colleagues in need. A great example of this is our GroceryAid Covid-19 Fund designed to help colleagues who need support now and throughout the full impact of the pandemic.”
HOW DO I GET INVOLVED?
Head to Kepak’s trade website to find out more information and visit @KepakTrade on Twitter to make your nomination. Don’t forget to use the #RustlersRetailHero hashtag every time!
