TECH
MEDIA SCREENS THE RETAIL DATA PARTNERSHIP
MEDIA SCREENS DRIVE SALES IN 500 STORES NEW ANALYSIS OF STORES USING TRDP MEDIAMASTER SCREENS HAS SHOWN THAT AVERAGE SALES
T
PERFORMANCE WAS OVER £117 HIGHER IN STORES WITH SCREENS.
he Retail Data Partnership (TRDP) has revealed the findings of new analysis of how its MediaMaster Screen service has been performing in more than 500 stores. The analysis shows that sales increased by as much as 41% on some promotions. The services enables retailers to advertise promotions from wholesalers as well as running their own local content at the tillpoint. The screens were first introduced in June 2019 and since then they have proven themselves to be a great driver for additional sales, according to TRDP. Samantha Coldbeck of Wharfdale Premier in Hull says: “The ads have captured customers’ imagination and given previous stagnant areas a new focus. Promotions are essential to our business, and MediaMaster is an invaluable ad platform. This solution will future-proof our business”. In a study of ads placed over a 35-day period in 106 stores with 209 screens, average sales performance was £117.05 higher in stores who carried ads on the MediaMaster screens than in stores of the same fascia who didn’t carry the screens. “This is good news for wholesalers, manufacturers
41%
INCREASE IN SALES ON SOME PROMOTIONS
and retailers,” says TRDP Managing Director Stephen Burnett. “It is clear that retailers embrace technology when it provides instant, measurable results. We love to see the Media Master screens going into stores because we know it’ll help retail partners build their businesses.” The product that performed best in the study was Budweiser. Average sales for MediaMaster stores during the promotion period were £65.47 through the 35 day period, and stores without MediaMaster over the same period sold £38.49. Non-alcoholic products also performed well, with sales of Dairy Box seeing an average improvement of £12.28 through the promotion period. TRDP handles all wholesaler promotion ads on behalf of retailers and can also create bespoke store-specific ads for no additional fee. For more information, visit www.retaildata.co.uk.
WEDNESDAY 28TH OCTOBER 2020 / ISSUE 28 / SLRMAG.CO.UK / 29
