NPD AND MEDIA
PICKS OF THE WEEK – SPAR
SPAR THE COLLECTIVE GOLDEN WONDER COSTA COFFEE OTHER PICKS
SPAR OWN-LABEL EXPANDS FOR SUMMER The range will be supported with digital activity, including lifestyle and video content, to support and drive brand engagement.
Spar has launched a variety of own-label products
ning hero lines such as our Spar Basil Houmous,
to help retailers take advantage of the opportunities
Spar Lamb Koftas, Spar Feta and Spinach Parcels
presented by this summer.
and Spar Spicy Tapas Collection. Plus, we have
With 2022 seeing the first fully restriction-free
an ongoing 2 for £6 and 2 for £8 on our range of
summer since 2019, this year’s Spar Brand
marinated and BBQ essentials this summer from
includes several products which will cover shop-
Spar burgers, Chinese pork steaks, and BBQ
per needs for seasonal eating, BBQs, picnics and
chicken drumsticks.”
alfresco dining.
The Spar Brand summer range will be sup-
New for 2022 are Chorizo-style sausages,
ported with digital activity. Lifestyle and video
jumbo hot dogs, quiches, plus range extensions on
content will be available to support and drive
dips. Many products from last year return as limited
brand engagement and the digital team will be
editions. Several categories have new packaging,
using social polls, Instagram and TikTok to target
and a handful of NPD lines have been added.
foodies with a variety of content.
Joanne Cramer, Spar UK Senior Brand Man-
“We know shoppers are always looking to react
ager, said: “This is a huge opportunity for stores to
when the sun shines and Spar stores are ready
support Spar own label. We see stores that engage
and able to fulfil all our customer needs with a
early and support the new lines to maximise sea-
great value, quality and tasty range of fresh foods
sonal performance reap the benefits.
whatever the weather,” Cramer added.
“Shoppers to our stores can get great quality and value from choosing some of our award-win-
The Spar Brand summertime products range is available in participating stores now.
WEDNESDAY 11TH MAY 2022 / ISSUE 104 / SLRMAG.CO.UK I 33
