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Cooling woofs The first supermarket-sold ice cream for dogs is now a reality – courtesy of Aldi. Aldi has become the first major retailer to roll out ice cream for dogs and is marking the occasion by teaming up with ice cream vans across the UK.
WHAT’S THE NOVEL CONCEPT? Doggy ice cream is not in itself an innovation – ice cream manufacturer Marshfield Farm recently extended its dog-friendly range for example – but it’s the first time that a supermarket has launched a line. Aldi is rolling out two flavours: Pea & Vanilla and Apple & Carrot. The new Beechdean Doggy Ice Cream range is available in stores nationwide from 16 June for £2.99 for a pack of four.
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“With more of our customers now owning dogs, we’re delighted to launch a nutritious and tasty treat that will help keep dogs cool in the heat. Being the first UK supermarket to launch a dog-friendly ice cream comes just in time for summer as we look forward to the warm weather,” said Julie Ashfield, Managing Director of Buying at Aldi UK. An additional new concept for the launch is that the ice cream will be available in the freezer aisle, next to Aldi’s full ice cream range.
