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CCEP named Official Soft Drinks Provider to Birmingham 2022 Commonwealth Games Convenience retailers are well placed to build on the growth achieved during the pandemic, the IGD predicts.
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oca-Cola Europacific Partners (CCEP) GB has been named as Official Soft Drinks Provider to the Birmingham 2022 Commonwealth Games. Running between 28 July and 8 August, the Games will be held at venues across Birmingham, featuring around 4,500 athletes from 72 nations and territories. Athletes will participate in 19 sports and 8 para sports, including athletics, diving and cycling, with CCEP set to supply CocaCola Zero Sugar and other products to the one million spectators expected to attend. In a bid to help support Birmingham 2022’s ambition to be the first Commonwealth Games with a carbon-neutral legacy, all CCEP bottles sold at the venues’ outlets CCEP will also be working with Birmingham 2022’s waste management and recycling providers to ensure plastics collected from all Games sites are processed and recycled. Low carbon transport options, such as electric vehicles, will also be used by CCEP, where possible. CCEP is also partnering with the Canal & River Trust ahead of Birmingham 2022, on a project to improve three key areas of Birmingham’s canal network. Sam Jones, Head of Climate and Sustainability at CCEP GB, said: “Birmingham 2022 is an inclusive celebration, and we’re
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proud to bring our much-loved drinks to Birmingham for everyone to enjoy together in a sustainable way. “It’s a privilege to be collaborating with Birmingham 2022 and other participating partners, to deliver a Games which supports long-term sustainable behaviour change and creates a lasting legacy for local communities.” Katie Sadleir, Chief Executive Officer of the Commonwealth Games Federation, added: “Thousands of people will be watching world class sport at 15 incredible venues across the West Midlands this summer and together with CCEP and their well-known brands, spectators can enjoy a top-quality drink during every exciting moment of the Games.”
