THIS WEEK OASIS OLD MOUT LUCOZADE SPORT + MORE
NPD AND MEDIA
PICKS OF THE WEEK – OASIS
OASIS LAUNCHES FRUITY NEW CAMPAIGN
The summer activity focuses on young adults in urban centres when they are looking for refreshment while on the go and to accompany their lunch. ‘Oasis won’t change your life, Just your lunch hour. Be your own Oasis’. Oasis is currently the number one juice drinks brand in GB. It is worth £87m, and is outperforming the juice drinks segment three-fold. The summer activity aims to build on the brand’s growth, focusing on young adults in urban centres when they are looking for refreshment while on the go and to accompany their lunch. Martin Attock, Vice President of Commercial Development at CCEP GB, said: “Across the juice drinks category we have seen sales of on-the-go formats return to growth, up 29% over the past 12 months, with Oasis on-the-go formats up over 42%. “We expect this trajectory to continue, particularly throughout the summer, and this new campaign will help keep Oasis front Coca-Cola Europacific Partners
of mind with consumers
(CCEP) is ramping up its marketing
on their lunch-
activity for Oasis this summer,
time shopping
with a light-hearted campaign to
mission.”
tap into the lunchtime occasion.
The Oasis
The campaign, which launches this
range is fully
week, aims to show that ‘while Oasis
HFSS-compliant,
can’t change our characters… it can refresh them’.
with all natural
The activity is expected to reach 81% of young
flavours and no
adults multiple times and will include targeted video
artificial colours.
content on social media, alongside eye-catching
Variants include
digital out-of-home takeovers across high footfall
Summer Fruits,
areas in city centres. Quirky headlines include
Citrus Punch,
‘Can Oasis help you drive like a pro? No. It’s fruity
and Blackcurrant
and refreshing. That’s it. Be your own Oasis’ and
Apple.
30 I SLRMAG.CO.UK / ISSUE 111/ WEDNESDAY 29TH JUNE 2022
