COVID-19 SPECIAL
HOME DELIVERY NISA NANPEAN AND ST STEPHEN
10,000 COVID DELIVERIES AND COUNTING A CORNWALL LOCAL RETAILER HAS JUST MADE HIS 10,000TH DELIVERY UNDER COVID-19 SINCE HE
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FIRST LAUNCHED A HOME DELIVERY SERVICE LAST MARCH.
ornwall-based Nisa retailer Gary Batten has just made his 10,000th home delivery since launching the service from his two stores at the start of the first Covid lockdown in March last year. Gary Batten operates Nisa Local fascia stores in Nanpean and St Stephen. He began the delivery option for shoppers as soon as the pandemic hit, recognising the need from the local community. Almost a year on Gary and his team have made the milestone delivery, the service being an essential offer for local people who have struggled to secure slots with larger supermarket chains. Gary said: “We had never done deliveries at all in the six years since we have had the stores, but we thought we needed to support the local community and it really took off because of the number of people self-isolating and shielding during the first lockdown.” Initially offering a very simple phone-in service requiring shoppers to call the store to place the order, the service has now developed and uses the Appy Shop mobile app. However, Gary says he has kept the simple phone option as it is used by a small number of regular customers who are not comfortable with technology or don’t have internet access. He explains: “We get quite different customers from the app as compared to those we cater for over the phone. And many of the Appy Shop customers are new to us who we may not see again whilst our shoppers who call in their orders are loyal and regular customers.”
At the peak, the business was making around 100 deliveries every day and while that has reduced, the service is still well used across both stores with a dedicated driver employed to make the drops. “We are delivering to about 30 customers every day now and that number has remained steady. We think we’ll see it stay at around that even after Covid because people have started to shop in a different way,” concludes Gary. “We are providing a service to the community that they need, and they stay loyal to us because of that.”
WEDNESDAY 17TH FEBRUARY 2021 / ISSUE 43 / SLRMAG.CO.UK / 11