NPD AND MEDIA
PICKS OF THE WEEKS SPECIAL – WALKERS V KFC TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WALKERS MAX v KFC ADVERT ‘JUST MAKES PERFECT SENSE’
THIS WEEKEND SAW THE FIRST AIRING OF THE NEW WALKERS MAX X KFC TV AD, COMPLETE WITH GARY LINEKER IN A COLONEL SANDERS GETUP.
WALKERS MAX X KFC Q Walkers MAX Kentucky Fried Chicken and Walkers MAX Double Crunch Zinger are available all-year-round. Q An on-pack promotion gives consumers a 2-for-1 KFC Meal for One with every pack. Consumers simply need to buy a promotional pack and take it to their local KFC restaurant to claim a 2 for 1 KFC Meal for One. Q The promo is valid until 31 July 2021 To mark the launch of the new Walkers MAX x
and can be used for dine-in at a later
KFC flavoured crisps and its on-pack promo
date, once restaurants have fully
offering a 2-for-1 KFC Meal with every pack, this
reopened, as long as customers hold
weekend saw the national debut of the brand’s
onto their promotional packs.
TV ad. Matt Watson, Creative Director at PepsiCo, comments: “There are some things in life that,
But something Watson also noticed was the
once you’ve seen them, just make perfect sense.
distinct resemblance between Walker brand
KFC flavoured crisps – a no brainer, right?”
ambassador Gary Lineker and Colonel Sanders himself. Hence why Lineker stars in the ad in full
RSPS (BOTH WALKERS MAX KENTUCKY FRIED CHICKEN AND WALKERS MAX DOUBLE CRUNCH ZINGER):
Colonel Sanders get up.
Q 50g grab bags – 85p RSP
will feature heavily across TV, digital and social
Q 70g and 65g price-marked packs – £1
media until early April.
RSP
The ad premiered on Saturday with a 30” spot during the final of The Masked Singer and
The media campaign is being supplemented
Q 140g sharing bags – £1.99 RSP
with Walkers’ first ever TikTok Top View creative
Q 6 packs – £1.70 RSP
and a Twitter Spotlight takeover, which both went live yesterday.
26 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2021
