The Week In Retail Issue 47

Page 24

NOW THAT’S A GOOD IDEA…

OUT THE BOX SWIPII

CASHBACK APP AIMS TO FUEL LOCAL SHOP REVIVAL SWIPII, THE CASHBACK APP, HAS ANNOUNCED PLANS TO QUADRUPLE ITS BUSINESS NETWORK AS IT SEEKS TO HELP LOCAL RETAILERS FUEL THE SHOP LOCAL REVIVAL.

6.6K

APP INSTALLS

1,200

AVERAGE MONTHLY ACTIVE USERS

16.7K+

SOCIAL MEDIA FOLLOWERS [DATA: 2019-2020]

“The Swipii app has 26,500 registered users and, despite lockdown, 33% of them still made at least one cashback qualifying transaction each month throughout 2020.”

WHAT’S THE BIG IDEA? Cashback app Swipii wants to help local retailers “rebuild their businesses post lockdown” and “fuel the local shop revival”.

DO LOCAL RETAILERS NEED TO REBUILD THEIR BUSINESSES? Well, it’s been a bumper year for most local retailers but anything that helps them maintain and grow their businesses even further is no doubt welcome. The app is also being pitched, however, at all those non-essential

24 I SLRMAG.CO.UK / ISSUE 47 / WEDNESDAY 17TH MARCH 2021

stores that have been forced to close during lockdown.

HOW CAN SWIPII HELP? The VC-backed Glasgow-based business plans to quadruple its business network with its “big brand tech and instant cashback offering powering a levelling of the playing field between small local and large online retailers”. Swipii says it can help local businesses attract, reward and retain customers. Launched in 2018, Swipii has helped local businesses generate spend of £440k to date. Even during lockdown,


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