NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – WALKERS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WALKERS ROLLS OUT NEW LOOK ON CORE RANGE
WALKERS HAS UNVEILED A BRAND NEW LOOK FOR ITS ENTIRE CORE RANGE IN LINE WITH ITS LATEST MASTERBRAND CAMPAIGN.
Walkers is introducing a brand-new look across
“This fresh new look for Walkers forms part
its entire core range of crisps, adding a splash of
of our wider brand ambition to drive greater
humour to tie in to its latest campaign, ‘When life
purpose. The launch of our new brand campaign
gives you potatoes, make crisps’.
is centred on inspiring the nation to turn everyday
With clear signposting to Walker’s use of
life adversities with a bite of levity and positivity.”
British potatoes, the packs feature some fun facts
Walkers is joining up with Comic Relief in a
and history into the brand’s sustainable sourcing
long-term partnership to demonstrate the power
credentials, great taste promise and zero use of
that humour can have to positively influence
additives, artificial colours or preservatives.
mental wellbeing. To kick-start the collaboration,
Fernando
Kahane,
Marketing
Director
Walkers
launched
its
‘#WalkersTweetRelief’
Walkers Snacks at PepsiCo, explains: “We
event last week, raising awareness and pledging
harvest only the finest potatoes from over 80
to donate £1 to Comic Relief for every positive
farms around Britain and this is something we
tweet sent using the hashtag. The campaign
want to share with consumers. The new packs
received
will feature a QR code which will link through to
thousands of people helped raise money for
the Walkers website, where people can find out
Comic Relief.
more about how we care for our spuds and the planet.
20 I SLRMAG.CO.UK / ISSUE 48 / WEDNESDAY 24TH MARCH 2021
over
250,000
engagements,
and
A new TV ad will also follow alongside out-ofhome advertising and a social media campaign.
