NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – DCS GROUP TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
DCS GROUP EXPANDS PRICE-MARKED RANGE THE SPECIALIST PERSONAL CARE AND HOUSEHOLD PRODUCTS DISTRIBUTOR HAS CREATED A PORTFOLIO OF LEADING BRANDS WITH PRICE-MARKS FOR THE CONVENIENCE SECTOR.
DCS Group has rolled out a range of 43 pricemarked packs in the personal care and household categories to help wholesalers and retailers meet the needs of today’s convenience shopper. The distributor used market data and worked closely with leading brand owners to create the range, designed to help convenience retailers stock the right range at pricepoints that give shoppers increased confidence about purchasing these items in the channel. The latest additions to the portfolio are nine Unilever lines, including Dove and Sure deodorants, Impulse body sprays, Dove body wash and Simple moisturiser and face wipes. These new SKUs follow 34 others created over the past 12 months, covering a range of brands and shopper needs across the household and health & beauty categories, including shampoos and conditioners, shower gels and bodywashes,
deodorants and body sprays, moisturisers, face wipes, hand washes and bar soaps, household cleaning products, laundry detergents and fabric conditioners. Alongside the new Unilever range, notable successes include a £1.99 PMP version of Fairy Antibacterial Washing Up Liquid 625ml and a £2.99 PMP variant of Head & Shoulders 2-in‑1 Men Total Care 225ml. New SKUs are being added to the range regularly. Matt Stanton, Head of Category and Insight at DCS Group comments: “The pandemic caused well-documented challenges for the FMCG supply chain. “We use market data to identify gaps in the market, and worked with our Co-Packing team and our brand manufacturer partners to create the right packs that will drive sales in convenience stores.”
WEDNESDAY 14TH APRIL 2021 / ISSUE 51 / SLRMAG.CO.UK / 19
