SUSTAINABILITY
SODASTREAM EARTH DAY
SODASTREAM RECRUITS ZUCKERBERG FOR GREEN PUSH
SODASTREAM HAS PARTNERED WITH MARK ZUCKERBERG’S SISTER TO LAUNCH A ‘DON’T JUST SHARE,
T
CARE’ CAMPAIGN AHEAD OF EARTH DAY TOMORROW.
omorrow is official Earth Day and to mark the occasion, SodaStream has hooked up with Randi Zuckerberg, sister of Facebook’s famous CEO, to launch its environmental campaign video, ‘Don’t just share, care’. The tongue in cheek video sees Randi stress the importance of not just simply sharing posts about the environment on social media but of taking a stand and transforming social concern into real action for the planet. The campaign comes as SodaStream announces a massive increase in its ambitions to rid the world of plastic waste, committing to save the use of 78 billion single-use plastic bottles by 2025, a 16% increase on its 2020 goals. SodaStream, which was bought by PepsiCo for $3.2bn in 2018, claims to be the world’s leading sparkling water brand and is targeting growth in the UK with Asda and Sainsbury’s as well as its first foray into the convenience market with Nisa. To support the campaign SodaStream has released new research which shows that 30% of people in the UK are sick of people ‘green-washing’ on social media, sharing posts about the environment when they know they don’t live sustainably themselves. To help consumers make sustainable choices from their
own home, SodaStream has gone greener than ever for Earth Day with the launch of a new Country Green colourway. The new machine, and the entire SodaStream Spirit range, has been certified as reducing carbon by the Carbon Trust. SodaStream will also begin developing its sparkling water makers from recycled or plant-based material for the first time in the brand’s history and will also switch all its flavour bottles from plastic to metal before the end of the year, saving another 200 million single-use plastic bottles. Finally, SodaStream offices across the globe will close tomorrow as the brand calls employees to join clean-up activities in their local areas, and where possible as allowed by Covid-19 restrictions.
WEDNESDAY 21ST APRIL 2021 / ISSUE 52 / SLRMAG.CO.UK / 13
