RESEARCH
TWC TRENDS SPRING 2021 REPORT TWC
AMAZON SET TO BECOME SIXTH BIGGEST SUPERMARKET? THE INAUGURAL TWC TRENDS REPORT SUGGESTS THAT AMAZON COULD BE IN LINE TO BECOME THE
I
SIXTH BIGGEST GROCER IN THE UK.
ntelligence and technology consultancy TWC launched a new series of planned regular reports last week with the headline-grabbing prediction that Amazon could become the sixth largest supermarket in the UK. All it would take for that to happen, said TWC Development Director Tom Fender, is for existing, committed Amazon customers to do just one big grocery shop with Amazon a month. The inaugural TWC Trends Spring 2021 Report also suggests that supermarkets may start to lose their dominance in the future, especially with the younger generation and more affluent shoppers. It also highlights that the online delivery trend that is here to stay and will only get bigger with convenience stores needing to increase their participation in order to combat Amazon growth.
20 I SLRMAG.CO.UK / ISSUE 52 / WEDNESDAY 21ST APRIL 2021
The report, which is available to buy here reveals the very latest perceptions, thoughts and behaviours of 1,200 consumers in convenience retail, hospitality, foodservice and wholesale. The company says it responds to a market gap for straightforward sentiment research and opinion mining on current and future trends, and that the research has been overlaid with incisive interpretation and calls to action. Fender said the report digs into what is happening in the market – and most importantly why – and identifies emerging future trends. “We believe that although Amazon is discussed a lot as a threat to our channel, the fact that 72% of the population has an account really emphasises that threat. And now, it is now a double threat with the launch of Amazon Fresh and a triple threat with its investment in Deliveroo. “Their online platform may not impress Gen Z but their food-to-go and delivery solutions are sure to be winning hearts and minds in this consumer cohort. What we are
