NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – NEW YORK BAKERY CO. TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
IT’S NEW YORK OR NOTHIN’
THE NEW YORK BAKERY CO. DECLARES ‘THERE’S ONLY ONE WAY TO BAGEL’ IN ITS NEW £2M MULTI-CHANNEL CAMPAIGN: ‘NEW YORK OR NOTHIN’.
The New York Bakery Co. bagel range: Q The Original Q Cinnamon & Raisin Q Sesame Q Red Onion & Chive Q Wholemeal Q Original Bagel Thins New York Bakery Co., the UK’s biggest bagel brand* , has unveiled a new £2m campaign by claiming to define the gold standard in bagels: it’s ‘New York or Nothin’. The multi-channel campaign includes a 30" TV ad that debuted on Monday and features a New Yorker called George who reckons that anything other than a New York style bagel is a “lousy imitation”. Over the past year, over 1.1 million new shoppers bought the New York Bakery Co. brand, bringing the highest share of incremental shoppers to the category*. Consumers of the New York Bakery Co. brand also buy 33% more frequently than those who buy any other bagel brand*. The new campaign aims to tell the story of the brand whilst emphatically setting them apart from any other bagel.
Q Soft Seeded Bagel Thins Q Wholemeal and Rye Bagel Thins Q Gluten Free Original Bagels Q Gluten Free Seeded Bagels Q Four Cheese Deli Bagels Q Loaded Everything Deli Bagels Q Sourdough Deli Bagels
*All data Kantar Feb 2021
WEDNESDAY 21ST APRIL 2021 / ISSUE 52 / SLRMAG.CO.UK / 25
