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RETAIL RANDOMS #FREECUTHBERT
ALDI’S COPYCAT-ERPILLAR GETS IT TIGHT FROM M&S The discounter’s timehonoured habit of making blatant copycat versions of big brand products seems to have done them very little harm so far – and even sometimes turns into something positive, as happened during the whole Aldi/BrewDog fiasco a while back. But M&S doesn’t appear to share the same sense of humour as BrewDog and has spat the dummy over Aldi’s Cuthbert The Caterpillar cake – which bears more than a passing resemblance to M&S’s Colin The Caterpillar cake. M&S has begun legal action, lodging an intellectual property claim with the High Court. Naturally Aldi took to Twitter with some proper ‘ouch’ Tweets and the spat has rolled on. The latest development
sees Aldi challenging M&S to drop the case and instead donate the money it will save by not hiring expensive lawyers to charity.
IN THE LINE OF COLIN
Maintaining the Aldi/M&S battle theme and aimed at all the Lie of Duty Fans out there, here’s what actually happened at the end of last week’s cliff-hanger episode. Apparently.
WEDNESDAY 21ST APRIL 2021 / ISSUE 52 / SLRMAG.CO.UK / 37
