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Westons backs growth pla Westons Cider has stepped up its ambitious growth plans by
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aving set out the latest steps in its efforts to make Tesco stores “the easiest place for customers to shop for affordable, healthy, sustainable food”, Tesco has today announced that these commitments are now being extended to Booker “to further improve access to healthy alternatives for Booker’s business customers.” Westons Cider, the UK’s leading authentic cider maker, has unveiled a brand-new canning line at its Herefordshire mill. The £3 million production line, which began packaging 440ml cans of Westons’ bestselling Stowford Press earlier this month, produces 12,500 cans per hour and reflects the increasing dominance of canned products within the cider category and beyond. The latest investment in the business also represents a significant step forward, as Westons Cider continues to target ambitious growth plans amid a challenging year for cider in the on-trade and a bumper one in the off-trade. “Over the past year it’s become clear just how important it is for us to control our own destiny, particularly when it comes to getting our world-renowned ciders from our mill into people’s hands,” explains Helen Thomas, MD at Westons Cider. “Bringing all of our canning requirements in house means we’ll control our supply chain end to end and will no longer be reliant on third parties. This will mean we can provide a better service to our customers by
18 I SLRMAG.CO.UK / ISSUE 57 / WEDNESDAY 26TH MAY 2021
