NPD AND MEDIA
PICKS OF THE WEEK – IRN-BRU TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
IRN-BRU EMBRACES TOURNAMENT VIRGINS With an estimated 1.4m Scots about to do something they’ve never done before – watch Scotland at a major championships – Irn-Bru is embracing these Tournament Virgins.
Irn-Bru estimates that around 1.4
the men talking about being more
million Scots are about to collec-
‘experienced’ while his partner
tively experience something they’ve
seems nervous to have his ‘first
never experienced before: Scotland
time’… before revealing they’re get-
reaching the finals of a major football tournament. The brand is getting behind these ‘Tournament Virgins’ with a typically irreverent new campaign. Irn-Bru is pledging to help prepare all tour-
ting ready to watch the Scotland game at kick-off on TV. The films end with a question to the viewer – will this be your first-time seeing Scotland at a major competition? Enjoy it with an Irn-Bru.
nament virgins for the momentous occasion of
In honour of Scotland’s summer of football,
cheering on the men’s team at a major competition
Irn-Bru has also launched a full range of new can
for the first time in 23 years.
designs featuring iconic phrases that Scots will
To kick things off, Scotland’s favourite soft
hopefully be shouting from the rooftops come
drink has launched two brand-new films on Irn-Bru
the first Scotland game on 14 June. They include
socials. The first captures a teen girl, cringing at
‘YA DANCER’, ‘YES SIR’, ‘BOOGIE’, ‘GET IN’,
her mum’s insistence of having a ‘mother daughter
‘BELTER’ and more.
chat’ in her bedroom about her ‘first time’. The
Adrian Troy, Marketing Director at AG Barr,
cringe turns to shock as her mum explains that she
said: “We – along with the rest of the nation –
had her first time with her Aunt Helen in France
could not be more excited to see Scotland back
back in 1998 – before cutting to reveal that she is
representing at the Euros this year and we’ve got a
talking about going to the World Cup.
whole lot of surprise and delight moments planned
The second film, coming soon, features a couple sitting together on the couch, with one of
20 I SLRMAG.CO.UK / ISSUE 57 / WEDNESDAY 26TH MAY 2021
to help the next generation lose their tournament virginity in fun, memorable ways.”
