N O W T H AT ’ S A
OUT TH
DAYR
Sustainability credenti
New startup Dayrize has launched a new digita
easily assess the sustainability cred
WHAT’S THE BIG IDEA? A solution that lets consumers assess the sustainability credentials of any product they are planning on buying, or have bought, in a matter of minutes.
WHO’S DOING IT? A company called Dayrize, a ‘cleantech’ startup that says it is on a mission to save the planet through sustainable shopping.
WHAT DOES IT DO? Dayrize has developed a proprietary sustainability assessment tool which rapidly and robustly assesses the environmental impact of any product in minutes instead of months. For the first time, consumers will be able to easily compare the sustainability of all products without leaving the platform they’re shopping on, and make an informed decision based on a product’s measured environmental impact.
WHERE DID THE IDEA COME FROM? Dayrize was apparently created to meet the needs of “a growing conscious consumer base that desires to buy sustainable products but finds it difficult to not only find them, but to make sense of the many labels and claims on the environmental performance of products and companies”. Additionally, the costly, complicated and time consuming nature
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of Life Cycle Assessments – the industry standard approach for measuring a product’s sustainability – puts it out of reach for most businesses, leaving consumers in the dark about environmental impacts.
HOW DOES IT WORK? The tool uses artificial intelligence to analyse product sourcing, manufacturing information and various relevant datasets to rapidly and robustly assess and standardise the environmental impact of any product. This complex application of technology creates a simple output for consumers: a single, meaningful figure they can understand, known as the Dayrize Score.
THE DAYRIZE SCORE? The Dayrize Score has been developed by a team of scientists and the methodology for arriving at the score is continuously peer reviewed by leading experts in the field. The score is based on the principle
that a truly sustainable product (a score of 100) is one that fulfils a meaningful purpose, is designed in a circular manner, is non-hazardous, responsibly sourced, fully recyclable, and regenerative. The rigorous score evaluates five key factors across the entire product cycle – from raw material extraction to disposal – which together provide a holistic assessment of sustainability performance: ● Circularity: How well an individual product minimises waste by reusing and recycling resources to create a closed loop system ● Climate Impact: How greenhouse gas intensive the production of the product has been ● Ecosystem Impact: What the impact