NPD AND MEDIA
PICKS OF THE WEEK – DORITOS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
DORITOS HITS THE ‘PLAY BUTTON’ Doritos is launching a new brand platform ‘Make Your Play’, encouraging the people to defy norms and express themselves. see a play button that can encourage consumers to approach life in a creative playful way.” Sintive continues: “We know just how popular our Doritos products are with consumers but we remain committed to bringing excitement to the savoury snacks category. Whether that’s through stand-out campaigns or bold flavours, we know that new news is crucial to bringing in younger shoppers. We can’t wait for the new multimedia campaign across TV, digital and OOH to go live and we are confident that it will really spark another step-change in appealing to young adults aged Doritos has returned to TV with a new campaign
18-30yrs, coupled with our bold flavour choices
to encourage shoppers to approach life in a more
that we know they love. We want to encourage
playful, self-expressive way. Launched yesterday
consumers to step up to the plate, and make their
for 12 weeks, the ‘Make Your Play’ brand platform
play in their own unique way.”
is Doritos’ biggest above the line campaign in the last five years. The campaign centres on a reimagined perspective on the triangle Doritos chip, turning it into
Doritos STAX 170g-180g flavours (RSP: £2.50)
a play symbol that can inspire people to express
Mexican Chilli Salsa
themselves in a creative, fun way.
Sour Cream & Onion
Clafoutie Sintive, Marketing Director Snacks at
Ultimate Cheese
PepsiCo, comments: “Young adults aged 18-30yrs
Flamin’ Chicken Wings
are torn between who they should be and who they
Doritos 180g flavours
want to be. We’re taking our approach to self-ex-
Mexican ool original
pression to the next level with our latest Doritos
Chilli heatwave
campaign, supporting people to become who
Tangy cheese
they want to be. We know that by changing your
Flame grilled steak
perspective on how you see the world, you can
Flaming hot
achieve anything you put your mind to, no matter what the conventional norms are. Before we only saw our signature triangle tortilla chip, we now also
28 I SLRMAG.CO.UK / ISSUE 58 / WEDNESDAY 2ND JUNE 2021
Doritos Dippers 230g Mightly salted
