RETAIL
THE WEEK IN
...MORE IF YOU PLEASE
EUROS
NOW THAT’S AWKWARD... SPONSORING ENGLAND AND SCOTLAND POSES PROBLEM FOR SNICKERS STORE AUDITS
MYSTERY SHOPPING GOES DIGITAL COMMUNITY-BASED TECH SOLUTION
AMABILE RETIRES FROM SGF SPAR TO INVEST £125M HEALTHIER F2G THE EASY WAY
+
HOME DELIVERY
PAYPOINT AND SNAPPY TEAM UP
PAYPOINT ONE INTEGRATES WITH SNAPPY SHOPPER
CELEBS ENCOURAGE KIDS TO EAT THEIR VEG Commercial Partner:
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Issue 58 Wednesday 2nd June 2021
Symbol Partner:
n ee b er ev n s a h s es en r a w Lees’ brand a
B awarrand eness
76%
**
of Scots like Lees Snowballs
Our delicious snowballs and teacakes have been family favourites for 90 years. Following 2019's TV campaign, awareness is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month. There’s never been a better time to stock up.
Scotland loves Lees 01236 441 600
sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
T H E W E E K I N R E TA I L
EDITOR’S COMMENT SHARE YOUR NEW S AND VIEW S W IT H M E AT ABEGLEY@ 55N ORT H .C OM
The Euros is an open goal for retailers With the club football season now over and done with, it’s time for us all to turn our attentions to the Euros which are now only just over a week away. With most lockdown restrictions now slipping away just in time and customers able to gather round each other’s houses to celebrate and commiserate, the scene is set for another bumper sales month for the local retailing sector. Somewhat unusually, we have three nations in the finals this year, so this will be a mass participation event which will require industrial quantities of beer, crisps, chocolate and soft drinks across the country. Even more unusually, Scotland are there. As a proud but realistic Scot, I can confirm that it is some 23 years since Scotland last reached the finals of a major championship. So this one is particularly special for those of us north of the border. And what are the chances, but we got drawn in the same group as the Auld Enemy? As luck, bribery, string-pulling and downright begging would have it, I’ve managed to bag myself a ticket for England-Scotland game so I’ll be one of the lucky few watching a game that millions of others
will be watching from the comfort of their front room with a beer or seven and a sharing bag of Wotsits all to themselves. Having watched Scotland for more than 40 years, I head to Wembley more in hope than expectation. Anything other than getting utterly rinsed will be just about palatable. Putting my own personal desires to one side, though, The Euros has the potential to help further extend the current purple patch the convenience sector is experiencing. Freed from the privations of lockdown, millions upon millions of consumers are likely to see The Euros as their first real chance to spend some proper time with friends and family since early last year. The potential opportunity for retailers is immense. Pile those beer stacks as high as they’ll go, get your staff into Scotland strips (or England or Wales strips if you absolutely must) and get busy on social media. We’re long overdue a party – so let’s make the most of this rare occasion and help shoppers cut loose and cheer their team on. And if Scotland does beat England, I just hope Tennent’s have cancelled all staff leave that week.
ANTONYBEGLEY ANTONYBEGLEY ANTONYBEGLEY
ANTONY BEGLEY, EDITOR
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 3
ENJOYED IN 7. 5 MILLION HOUSEHOLDS*
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CONTENTS
WEDNESDAY 2 JUNE 2021 / ISSUE 58 W W W.SLR M AG.C O.U K
6
11 THIS WEEK’S NEWS IN BRIEF
26 EURO 2020
INDUSTRY EVENTS: SPAR UK CONFERENCE
An “officially awkward” campaign from Snickers celebrates the brand’s sponsorship of both the English and Scottish football teams.
Sun and Guardian profit increases are welcomed by retailers while Ferrero snaps up Burton’s Biscuits.
After significant sales growth over the last year, Spar UK announces a major investment programme.
9 Covid-19 update
19 Store refresh: Bells of Habberley
24 Media: Eat Them To Defeat Them
13 Home delivery
21 GroceryAid
PayPoint and Snappy Shopper team-up.
15 People: Jim Amabile
The long-serving MD of the SGF’s buying group PGMA is to retire in August.
16 Food-to-go: healthier choices
A family store relocates and doubles in size.
28 Picks of the week
Pride Awareness Month.
33 Out the box: Shepper
A new partner proposition and a fully
Make your food-to-go offer healthier with
updated rebate model offer are two more
this new series of practical guides.
reasons to align with the group.
TWITTER.COM/SLRMAG
encourage children to eat their veg.
The industry charity celebrates LGBT+
22 Symbol spotlight: Nisa
Celebs star in a new TV campaign to
WWW.FACEBOOK.COM/SLRMAG
A modern take on the mystery shopper concept using a network of community ‘shepherds’ able to check assets locally.
35 Before you go...
WWW.SLRMAG.CO.UK
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 5
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
FLEXIBLE RECYCLING
NEWSTRADE
scheme that lets customers
Sun and Guardian profit increases welcomed
return flexible plastics like crisp
Both The Sun and The Guardian have accompanied their latest price rises
packets, bubble wrap and
with improved profits for retailers.
Waitrose is trialling a new
cling film to their local store. Notoriously difficult to recycle, these plastics can now be dropped off at 37 branches in the north of England. The trial will run for 12 weeks.
SPAR SCORES Spar Scotland is extending its partnership with the Scottish FA and will continue to sponsor the Scotland Women’s National Team until 2023. The retailer and wholesaler originally launched its sponsorship with the Scottish FA in 2019 and throughout 2020 continued to raise the profile of the Scotland Women’s National Team.
FOOD PRICES FALL The latest BRC-Nielsen Shop Price Index for May 2021 shows food deflation continued in May, although it eased to 0.3% against April’s 0.6%. Fresh food prices fell for the sixth consecutive month in May, although deflation slowed to 1.0% in May from 1.5% in April.
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The cover price of The Sun and The Guardian have been increased but both increases have been accompanied by pro rata terms for retailers, increasing the cash profit they make from sales of the titles. From 5 June, the price of weekday editions of the Guardian will increase to £2.50, while the Saturday Guardian and Sunday Observer will go up to £3.50. Retail margins will also increase in line with the new prices, as follows: Mon - Fri Guardian 55p; Sat Guardian 77p; Sunday Observer 85.7p.
On the same day, the price of Monday to Friday editions of The Sun will rise from 60p to 65p, with the Saturday edition increasing from 85p to 95p. Profits per copy to newsagents will increase to 14.5p for weekday editions and to 20.3p on the Saturday edition. The Sun publisher News UK calculates that the changes on The Sun alone will deliver an extra £1.5m in revenue through retailers’ tills and an additional £320,000 in margin over the next 12 months.
Retailer abuse incidents reach ‘one a minute’ The latest national survey on retail crime by the British Retail Consortium has revealed a sharp rise in the number of attacks suffered by retailers. The poll found that the number of incidents of violence and abuse has now reached 455 a day – almost one every minute.
As well as the physical and mental toll this takes on staff, the financial cost to the retail industry is £2.5bn a year. According to the survey, the police response to retail crime incidents was rated as ‘good’ or ‘fair’ in just 40% of cases, while only 6% of violent incidents ended in prosecution.
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
ACQUISITIONS
Ferrero snaps up Burton’s Biscuits
MOVING DESIGN
Confectionery giant Ferrero has just got bigger by buying Burton’s Biscuit Company from current owners the Ontario Teachers’ Pension Plan Board.
Belgian holding company CTH, part of the Ferrero Group, entered into a definitive agreement this week to acquire Burton’s Biscuit Company from owner Ontario Teachers’ Pension Plan Board. Burton’s employs around 2,000 people across six production sites in the UK. The company, which has been making biscuits since 1935, generated sales of more than £275m during the last 12 months. Its brands include Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s. The move is the latest in a series of Ferrero acquisitions that include Biscuits Delacre, Kelsen Group and Fox’s. The Ontario Teachers’ Pension Plan Board, which holds assets of around $221bn, invests and administers the
pensions of the Canadian province’s 331,000 active and retired teachers and bought Burton’s in 2013.
Eight year old Alisha Razzaq from Blantyre got to see her winning lorry design come to life last week after she won a Spar Scotland design a lorry livery competition. The winning design made a special delivery to Spar Blantyre so that Alisha could see her design firsthand.
LOOSE CHANGE Waitrose is expanding the range of loose products it offers due to growing demand for its ‘Unpacked’ refillable concept. Thirteen new lines include loose tea, dried
PayPoint partners with Snappy Shopper PayPoint and Snappy Shopper have announced a new partnership, launching next month, which will see PayPoint One retailer partners given access to the Snappy Shopper platform for home delivery and click and collect. The PayPoint One system will integrate directly with the Snappy Shopper
platform, meaning there is no need for additional kit or technology for retailers that sign up. Once they pass a simple suitability check, they will benefit from a fast set-up process, customer service support seven days a week, and wide-reaching marketing support. For more information, click here.
apricots, raisins, sultanas and currants.
HENDERSON 300 Northern Ireland’s Henderson Group has opened its 300th Spar store in County Tyrone. Spar Coagh was the result of a half million pound investment by Andy Davis and Graham Johnston of Spar 77 Retail.
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 7
SCORE BIG SALES
WITH PROMOTIONAL UEFA EURO 2020™ PACKS CHANCE FOR YOUR CUSTOMERS TO WIN
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SOFT DRINKS IS THE BESTPERFORMING CATEGORY DURING FOOTBALL1
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COCA-COLATM RANGE GROWING BY 10% YOY3
TO FIND OUT MORE EMAIL CONNECT@CCEP.COM CALL 0808 1 000 000 OR VISIT MY.CCEP.COM
POS KITS ARE AVAILABLE AT
MY.CCEP.COM ONCE REGISTERED 1. Nielsen World Cup 2018 Grocery Mults 4 w/e 14 Jul 18 vs LY 2. Nielsen Scantrack 5 w/e 14/07/18 vs 5 w/e 09/06/18, Total GB, Values Sales (£) 3. Nielsen MAT Total Coverage Value w/e 27.03.21 ©2021 The Coca-Cola Company. All rights reserved. COCA-COLA and COCA-COLA ZERO are registered trade marks of The Coca-Cola Company. Coca-Cola Energy - high caffeine - see pack.
NEWS SPECIAL
COVID-19 UPDATE FOR ALL THE LATEST CORONAVIRUS NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
Zero Covid deaths milestone
TESCO TRIALS 1HR DELIVERY
Today marks a milestone in the battle against Covid as, for the first time since
Tesco is piloting a one
the pandemic began, the Government announced that zero deaths were
hour delivery service at
recorded yesterday.
a Tesco Express store in Wolverhampton. The Whoosh service, as it’s known, allows shoppers to order via the Tesco website or on Tesco’s app, with the deliveries being carried partner Stuart by bike, moped or car. The delivery fee is £5,
confirmed today as being zero for the first time in over a year. Furthermore, for the first time since September last year, the number of people in hospital with Covid-19 has fallen below 1,000. Official figures show that over 100,000 people have died through Covid.
Glasgow exits Tier 3 despite restrictions easing ‘pause’ Glasgow will finally move from Tier 3 to Tier 2 on Saturday, but the planned move taking most of the rest of Scotland into Tier 1 has been ‘paused’ amid concern over rising case rates. Many areas in the north and south of the country will still move to level one
as planned, with island communities including Orkney, Shetland and the Western Isles in level zero. Nicola Sturgeon said a “slight slowing down” of easing was needed while vaccination continues, adding that this was “a pause, not a step backwards”.
the minimum order is £15 and the range on offer is a smaller, tailored one.
TECH SOLUTIONS
T
oday the UK government made what may be an historic announcement as it confirmed that, for the first time since the pandemic began last year, there were no Covid deaths yesterday. Despite the so-called Indian variant causing concern, the daily death toll was
out by urban logistics
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 9
C OV E R S T O RY
SNICKERS NPD AND MEDIA
B
England v Scotland ‘officially awkward’ An “officially awkward” campaign from Snickers celebrates the brand’s sponsorship of both the English and Scottish football teams as they face off at the Euros.
eing a sponsor of both the English and Scottish football teams who prepare to line up against one another in the forthcoming Euros, Snickers has recognised the unusual position it finds itself in with the launch of an ‘officially awkward’ campaign. The ‘BOTHLANDS’ ad parodies the tropes of sponsor advertising around major international tournaments by making stars from both teams begrudgingly line up side by side amidst a raucous and heavily branded backdrop. The film was directed by Glenn Kitson who, as it happens, is half English and half Scottish. Chloe Smith, Snickers Senior Brand Manager said: Let’s not beat around the bush, sponsoring
both Scotland and England this summer is, well, rather awkward. Faced with this peculiar predicament, we decided there was only one thing to do – create our own, neutral nation: BOTHLANDS. “The campaign was a lot of fun to make and marks the next step in our journey of cementing the Snickers brand as the voice of the football fan in Scotland and England.” The brand will also be launching the ‘Snickers Hot Take Hotline’ this summer to address the terrible takes that are endemic during any major football tournament. The #DeleteYourTweetForATreat will run across social and offer free chocolate to pundits and fans alike who are willing to delete their suspect hot takes.
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 11
Fresh thinkers wanted.
Nisa’s fresh thinking has helped Sunny grow his business and double basket spend. Through the latest retail expertise, innovative format design, a best in fresh range and access to Co-op own-brand range we’ve helped Sunny add value to his business. He also has the chance to earn up to 5.5% rebate as part of our Fresh Rewards scheme.
Find out more about Nisa fresh thinking at www.nisalocally.co.uk/retailers or call 0800 542 7490 Scan the QR code to see Sunny’s story.
H O M E D E L I V E RY
SNAPPY SHOPPER PAYPOINT PARTNERSHIP
PayPoint partners with Snappy Shopper for home delivery PayPoint and Snappy Shopper have teamed-up, with PayPoint One retailers given access to the Snappy Shopper platform from next month.
T
he latest development in the home delivery stakes saw PayPoint and Snappy Shopper announce a partnership in the last week, offering PayPoint One users access to the fast-growing home delivery app. Announced alongside PayPoint’s financial results, the partnership will kick off next month, offering PayPoint One retail partners a quick and easy way to make use of Snappy Shopper’s platform and potentially enjoy significant returns. Average in-app basket spend is, says the company, around 3.5 times higher than that in-store. The PayPoint One system will integrate directly with the Snappy Shopper platform, meaning there is no need for additional kit or technology for retailers that sign up. Once they pass a simple suitability check, designed to ensure that a store has the potential to operate a delivery service profitably, they will benefit from a fast set-up process, customer service support seven days a week, and wide-reaching marketing support.
Nick Wiles, Chief Executive of PayPoint, said: “The pandemic has accelerated two key trends in retail: support for local retailers and demand for fast, convenient fulfilment. Our partnership with Snappy Shopper caters to both of these, meaning we’re not only future-proofing our own business but we’re helping our PayPoint One customers to do the same. This collaboration is a firm statement of our commitment to the convenience retail sector.” Mark Steven, COO of Snappy Group, added: “We’re excited to be partnering with PayPoint, to continue our mission to give more communities on-demand access to the products of local businesses. Integrating the Snappy Shopper platform with PayPoint’s EPoS makes it considerably more efficient for retailers to fulfil their home delivery orders with us and increases the potential revenue uplift. We are pleased that, together with PayPoint, we can equip retailers with an affordable and high performing tech solution to compete in the fast-changing home delivery market.”
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 13
RETAIL TH E WE EK IN
GRA ZE DEBUTS ON TV RUS TLE RS UNV EILS ‘COO K IN BOX’ ALD I IN COP YCAT ERP ILLA R BAT TLE
...MO RE IF YOU PLEA SE
GROCERY
CO UL D AM AZ ON ST EA L CO-O P’S 6T H SP OT?
TWC SAYS AM AZ ON CO UL D BE CO ME SIX THLARGE ST GROC ER
COVID-19
SC OT LA ND ST EP S UP EA SIN G HO SPI
TAL ITY AND RETAIL TO RE-OPE N ON MO NDAY
SUSTAINABILITY
MO LS ON CO OR S RI NG S TH E CH AN GE S BRE WE R DUM PS RIN GS FOR CAR DBOARD
+ WIN FREE STOCK IN OUR READER COMPETITIONS! Brought to you by: Commercial Partner:
Issue 52 Wednesday 21st April 2021
Symbol Partner:
PEOPLE
JIM AMABILE SCOTTISH GROCERS’ FEDERATION
Amabile bows out after 21 years at SGF
S
Jim Amabile, long-serving MD of the Scottish Grocers’ Federation’s buying group PGMA, is to retire in August after more than 21 years with the trade body.
cottish Grocers Federation (SGF) has announced the retirement of Jim Amabile, the long-serving Managing Director of PGMA, the Federation’s buying group. Amabile will officially retire on 31 August after 21 years with the trade body. Amabile joined SGF in 2000 to become Commercial Manager of PGMA after a long career stretching back to 1968 when he started out in the industry as assistant buyer with Allied Suppliers Scotland, owners of then Templeton Massey & Lipton grocery stores. In 1975 he left to join the Nestlé sales force where he spent 24 years and progressed to a role as a National Account Manager. Within a few years of joining SGF, he stepped up to become MD of PGMA, a role which encompassed responsibility for all parts of the company, including implementing many of the procedures and financial controls required to ensure the group’s sustainability. PGMA has provided vital support to retailers in rural and island communities and Amabile is widely credited as playing the key role in ensuring that PGMA has remained a strong, viable and successful company. SGF Chief Executive Pete Cheema said: “Jim has contributed over 21 years of valuable experience to PGMA and SGF. Jim not only has many years of outstanding service to SGF and PGMA, but has provided strategic guidance and support to me personally in my role of SGF CEO. He has been a source of invaluable counsel to me, PGMA, the SGF board and our staff. He will be sorely missed and very hard to replace.’’ SGF has put a robust recruitment process in place to ensure both an effective handover and a minimal impact on customer service.
100 % Pure Scottish Sea Salt #Loch to Larder Multi Award Winning Made on the Isle of Skye Premium quality Great provenance Eco-friendly process, using only the sun and wind Unique flavour & ‘sweet’ finish enhances any dish Stylish, recyclable packaging makes an ideal gift
wFind out more about us: www.isleofskyeseasalt.co.uk Contact us: info@isleofskyeseasalt.co.uk Follow us: Instagram: @skyeseasaltco
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 15
F O O D-TO-G O
HEALTHIER CHOICES FOOD STANDARDS SCOTLAND
T
Healthier food-to-go: the easy way With food-to-go likely to be in growth over the coming months as Covid recedes, a new series
of handy practical guides offers retailers some quick, easy tips on improving the health credentials of the food and drink they serve to on-the-go customers.
he stellar growth of food-to-go in convenience size, and 95% thought that consumers should be was more or less stopped in its tracks by the able to access small or half portions. Covid-19 pandemic but with restrictions The current pandemic has made many think more about their health and wellbeing, and largely now lifted, it’s like that the market will pick #DoTheRightThing what steps they can take to improve it. These up where it left off in early 2020. As more customers turn to their local convenience guides help retailers nudge shoppers along in store for tasty, convenience on-the-go food, this reprethe right direction and can also help businesses sents a great opportunity for retailers to do themselves and save money too; for example, reducing portion sizes their customers a favour by making some quick, easy changes can cut down on waste as well as calories. to the food and drink they serve that will help improve the FSS Head of Nutrition Dr Gillian Purdon said: “These sechealth credentials of their food-to-go menu. tor-specific guides are a good foundation to support food and drink businesses to make small, simple changes to the food they Food Standards Scotland (FSS) has published a series of short new practical guides to support with sourcing, preparing, provide which will in turn help customers make healthier choices. promoting and serving healthier options for customers as part “We would urge businesses to adopt as many of these tips of the industry’s reopening and recovery from the pandemic. as possible, as when made on scale these can add up to make The guides provide advice on general healthier catera big difference. Eating too many calories can lead to weight ing and children’s menus, as well as sector-specific tips for gain, which in turn increases the risk of Type 2 diabetes, heart everything from Indian takeaway food to stores selling pizza disease and some cancers. Even small reductions at each meal and sandwiches. can contribute towards a positive change.” The sandwich guide, for instance, includes useful tips on everything from portion sizes and choosing the right breads Quick links to advice on spreads and fillings as well as guidance on linked purchases such as soft drinks and cakes or confectionery. It also offers advice on managing promotions to encourage General healthier food-to-go advice shoppers to make healthier choices. Indian and South Asian food-to-go advice Many customers are looking for healthier choices, as a Italian food-to-go advice recent FSS consultation on improvements to food eaten out Pizza-to-go advice of home found. The vast majority of respondents (79%) were Sandwiches-to-go advice supportive of reducing excessive calorie contents by changing recipes. A further 73% were in favour of reducing portion
16 I SLRMAG.CO.UK / ISSUE 58 / WEDNESDAY 2ND JUNE 2021
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 17
The revolution will be digitised! Ho me d e liv e r y | In tegr at ed Epos | Digit al loyalt y | F ri ct i o nle s s s o lu tio n s | Cust omer dat a | Amazon Fr esh a n d much mor e
CLICK TO READ ‘TECH & DATA I N LO CAL RETAI L’ NOW! One of the consequences of the Covid-19 pandemic has been a huge acceleration of the adoption of technology in the local retailing sector across the UK. While home delivery was the undoubted star of the 2020 tech boom, there are countless other examples of technology being used to either save money or make money. So, with that in mind, we present our retailer’s guide to tech, data and why the revolution will be digitised. We hope you enjoy it and that it helps you improve your business.
S TO R E R E F R E S H
BELLS OF HABBERLEY JORDHA SANGHERA
BEFORE
B
AFTER
Ringing the changes
An established family store has relocated and doubled in size after a spike in trade during the pandemic left the owners in need of an expansion to respond to growing customer demand.
ells Supermarkets of Habberley in Kidderminster has been serving shoppers in the area for more than 15 years and always traded well. When Covid struck last year, demand from customers grew dramatically and owner Jordha Sanghera took decisive action. The existing store has now moved to bigger premises further down the same parade of shops offering increased selling space and storage and enabling the retailer to introduce a host of new products to his range. The store boasts a bespoke off licence comprising a 5m backlit LED spirit counter, beer zone, bottled cider – as well as cider on draft – hot food counters and 16m of chillers – up from 7m at the previous store. The new store also has added more products from local suppliers into its range, including freshly-baked goods, Tango Ice Blast, Costa Coffee and a wide range of draft ciders. There is an in-store vape shop, an extended flower and plant section and a much larger range of gluten-free and vegetarian food options. Jordha said: “I’ve been planning this store for
a long time – it’s something we’ve always wanted to do – and the time was just right because of the extra customers and increase in sales.” And shoppers are delighted with their new store with sales growth across all categories and a healthy increase in basket spend. “We have shoppers who were shopping with us before who are buying more from us now as well as new customers coming in and buying from us,” says Jordha. “We have a much bigger range and some exciting offers that are bespoke to us and are really attracting shoppers. “You’ve got to be innovative and think outside of the box. I like to think we can take the best bits of the multiples and then use our ideas and our freedom to do the next steps that make us special and help us to stand out – it’s a great position to be in.”
WEDNESDAY 26TH MAY 2021 / ISSUE 57 / SLRMAG.CO.UK / 19
Choose the real Costa taste. In a can. STAY CHILLED. NEW
NEW FOR 2021 VANILLA LATTE COSTA RTD COFFEE DOUBLED IN SIZE IN 2020*
THE RANGE ADDED £3.7M INCREMENTAL SALES TO THE CATEGORY IN 2020*
08
5 449000 276018 CARAMEL LATTE
05
5 449000 276025 LATTE
07
5 449000 292087 VANILLA LATTE
To find out more email connect@ccep.com, call 0808 1 000 000 or visit my.ccep.com Coffee
2021 Costa Ltd. All rights reserved. Coffee from Rainforest Alliance farms. Find out more at ra.org Source: *Total Coverage MAT Value Nielsen Total GB Week Ending 26.12.2020.
LGBT+
PRIDE AWARENESS MONTH GROCERYAID
Grocery Aid backs LGBT+ Pride Awareness Month
W
Everyone in our industry should feel safe being themselves which is why GroceryAid is celebrating LGBT+ Pride Awareness Month and highlighting the fantastic support services it offers.
e are all unique in our own way and GroceryAid celebrates with pride everyone working in the grocery industry. Being part of the LGBT+ community can bring its challenges, some things LGBT+ people go through can affect their mental health such as discrimination, homophobia or
Health & Wellbeing On the portal guides can be found including Managing Worries & Anxiety VI SI T
transphobia, social isolation, rejection and difficult experiences coming out. Everyone should feel safe being themselves, and GroceryAid is here to support colleagues from day one of working in the grocery industry. Services include:
Relationship Counselling For individuals, couples and families through face to face or telephone VISIT
Mental Wellbeing Community Young people aged 11-25 can access online confidential support
Woebot Chatbot counsellor via app for in the moment emotional support
VI SI T
VISIT
24/7 Helpline In the moment support available 365 days a year or through Live chat.
Counselling For those experiencing stress, low mood or depression
VI SI T
VISIT
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 21
PROMOTED
NIS
SYMBOL S
Fresh Thinkin
N
Nisa’s new Fresh Thinking partner proposition and a fully update even more compelling reasons to join the r
isa is proud to work with multi award-winning stores including Pinkie Farm, Ardeer Services, and Greens of Markinch, to name a few, making Nisa the proven partner of choice for many market-leading, independently-minded retailers in Scotland. And with a record number of retailers moving to Nisa Retail in 2020 and those investing in new and upgraded stores enjoying average sales uplifts of 11%, there has never been a better time to join us. Retailers get access to best in class support through Nisa’s new partner proposition, Fresh Thinking, including retail expertise and thought leadership to help continually improve customer experience through instore solutions, category insights, store format innovation and expert account management teams. In addition, Nisa’s new rebate model is set to launch on 28 June. Built on simplicity and fairness, Fresh Rewards gives independent retailers the opportunity to unlock up to 5.5.% rebate with additional benefits available for those with a Nisa fascia store. Retailers can see how much rebate they could earn by visiting the Nisa website. Fresh Thinking also provides Nisa partners with access to convenience and symbol expertise through an in-house Insight team to help retailers truly understand their customers and their marketplace, access to planograms, marketing support, central helpdesks and expertise and the Co-op promotional plan. With recent industry recognition including
our Symbol/Franchise Group of the Year win at the Retail Industry Awards and the Grocer Gold Awards accolade for Symbol/Franchise Retailer of the Year, retailers can depend on award-winning support, access to an extensive product range comprising more than 13,000 SKUs and over 2,400 Co-op own brand products – all delivered by Nisa’s industry-leading supply chain. Retailers have the option to operate under a symbol fascia: Nisa Local, Nisa Express or Nisa Extra; or dual branded, whereby a Nisa partner can maintain their own local identity whilst also benefiting from the strength of the Nisa brand. Alternatively, a retailer can choose to trade under their own independent fascia. The latest format, Nisa Express, offers a dedicated fascia option for retailers operating in spaces up to 1,000sq ft. A choice of three format design options – food centric, forecourt and essentials – helps to accommodate the individual demographic and shopping missions of each store, with formats and ranges that are tailored for the specific market. The Nisa format team works closely with partners and shop fitters to create the ideal solution for each individual location, and retailers can benefit from the bespoke service Nisa offers with an added incentive of a 10% saving on all new re-fits until the end of the year.
“Built on simplicity and fairness, Fresh Rewards gives independent retailers the opportunity to unlock up to 5.5.% rebate with additional benefits available for those with a Nisa fascia store.”
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D F E AT U R E
SA
SPOTLIGHT
ng from Nisa
ed rebate model launching later this month offers independent retailers ecord number of retailers aligning with the group.
Nisa provides a complete retail support package which comprises a strong retail focused team, an enhanced category management system, a bespoke staff training facility and a comprehensive marketing package incorporating social media and PR support, leaflets, point of sale material, a personalised Nisa FM radio network and national advertising. A comprehensive support structure is provided to ensure retailers continue to push their business forward. Support comes from a strong field team including retail development
managers, regional retail managers and fresh food development managers, as well as an induction team dedicated to supporting new partners during their first 90 days with Nisa. Partners can also support local causes through Nisa’s Making a Difference Locally charity, which has raised more than £12.5m for UK communities to date. ● To Join Nisa complete the form or contact our development team on 0800 542 7490.
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 23
MED
EAT THEM TO
NEW
VEG PO
Celebs back c veg camp Celebs including Jamie Oliver and Emma Thompson star in
TAKE A BITE OF OUR
A
host of celebs have backed a new TV campaign on ITV to encourage kids to eat more veg. Jamie Oliver, Emma Thompson, Amanda Holden and Stephen Mulhern are among the stars voicing the ad as part of Veg Power’s ‘Eat Them To Defeat Them’ campaign, supported by a multi-million media alliance between ITV, STV, Channel 4 and Sky, and funded by 10 food and retail brands including Tesco, Sainsbury’s, Aldi, Lidl and Co-op. One in three children leaves primary school overweight or obese, and eating vegetables is core to a healthy diet. This comes with a new report from the Food Foundation showing almost one-third (29%) of children aged five to 10 years old eat less than one portion
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of vegetables a day. T on the apparently su positioning the evil v where the children be must ‘Eat Them To D This counter-int already proven to b kids, parents and sch actually gets kids to Some 81% of school campaign was more healthy eating initia (76%) of kids in scho made eating veg mor Since the campaig 2019, it has led to sal additional children’s p worth £63m. The la
DIA
DEFEAT THEM
NEW
OWER
children’s paign a new TV campaign to encourage children to eat their veg.
The campaign carries uccessful strategy of vegetables as an enemy ecome the heroes and Defeat Them’. tuitive approach has e very effective with hools all confirming it eat more vegetables. l staff stated that the e popular than other atives. Three-quarters ools said the campaign re fun. gn debuted in January les of over 517 million portions of vegetables atest ad launched on
TAKE A BITE OF OUR
Campaign Cast List Carrot – Jamie Oliver
Broccoli – Giovanna Fletcher Pepper 1 – Emma Thompson Pepper 2 – Ranvir Singh Sweetcorn – Stephen Mulhern Tomato – Amanda Holden
Campaign Funders Aldi Asda Birds Eye Co-op Lidl Total Produce Ocado Sainsbury’s Tesco
Saturday and is set to reach 5.2 million households with children, thanks to donated media from ITV, Channel 4 and Sky, as part of their £10m commitment to promoting healthy lifestyles for children.
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 25
EVENTS
SPAR UK INDUSTRY CONFERENCES
L
Spar to invest £125m as sales grow 8.5% At its virtual conference last week, Spar UK announced a major investment programme as the group saw significant sales growth over the last year.
ast week’s Spar UK virtual conference saw MD Louise Hoste announce that she is determined that the group will “maintain its lead in the convenience market” by investing £125m in the business over the next 12 months. Spar reported YOY sales growth of 8.5%, achieved largely through bigger basket spends (up 31%) and changes in the mix and pack sizes. Despite the challenges of operating through the Covid-19 pandemic, Hoste said Spar stores were “consistently there for customers” and partnered with multiple charities to ensure communities had access to essential items especially delivering to the vulnerable. Spar itself continues to support its national charity partner, Marie Curie, by fundraising and has already distributed over one million pieces of PPE to Marie Curie Nurses.
“Our independent retailers, store and wholesale colleagues are our real heroes of the last 12 months. They were consistently there for our customers.” – Louise Hoste, MD, Spar UK Hoste said: “Our response to the Covid-19 pandemic highlighted the collaborative strength of Spar and the critical role of independent community retailing. Our independent retailers, store and wholesale colleagues are our real heroes of the last 12 months. They were consistently there for our customers.”
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DATA-DRIVEN She also hailed Spar as “the most compelling and competitive convenience proposition in the UK” and praised its use of data in “a modern approach to delivering profitable store formats and propositions”. The role of the Spar own-label range was also recognised by Hoste. It is now worth over £350m annually, the 20th-biggest selling food brand in the UK, she said. Spar will invest £100m in stores and £25m in improving its supply chain and IT capability – everything from depots to vans and electric bikes for home delivery.
CSR Hoste highlighted how “a lot of work has been done on Corporate Social Responsibility”. Spar, she said, has saved 13 million own label coloured plastic caps from soft drinks bottles going to landfill. The group also introduced narrow necks on drinking bottles saving 32 tonnes of virgin plastic, rolled out Too Good To Go app to stores, joined The Plastic Pact and signed up to the BRC Climate Action Roadmap. Acceleration in an online proposition whether through individual retailer activity or with third parties has brought a new customer base to stores.
NEW STORE FORMAT Spar is launching a number of data driven mission-focused developments with new formats and propositions starting with the redevelopment at Carnon Downs in Cornwall –the first in the country to unveil the new Spar UK store design concept. The next generation store will include a strong focus on provenance, with a wide range of local Cornish products across many categories, along with an up-front butchery counter
Louise Hoste, MD
branded in the Cornish language and emphasis on the store’s reputation for fresh and chilled produce. Dark grey fixtures and wood-effect tiles feature strongly among the warm colours, materials and finishes throughout the store, along with messages supporting local suppliers and producers, with products identified by Cornish flag stickers. There will be a refill station section where customers can bring their own containers and buy loose products such as nuts, cereals, pulses, rice and flour. Local wines, craft beers and an artisan bakery will also feature, and the layout will take into account the proposed High Fat Sugar Salt (HFSS) legislation.
“The Spar own label range is now worth over £350m annually, making it the 20th biggest-selling food brand in the UK.” ADAPTABILITY Hoste concluded: “This is our seventh year of continuous growth and a strong platform to demonstrate how our strategy delivers sustainable growth. Spar is the leading convenience symbol group in the UK and the only proposition for independent retailers looking for a profitable future. “Spar has shown great resilience with developments in retail, own label and across our supply chain. We have proven how adaptable we are. We look to benefit from our scale, whilst adding value to the local communities we serve. The future in convenience is with Spar.”
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NPD AND MEDIA
PICKS OF THE WEEK – DORITOS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
DORITOS HITS THE ‘PLAY BUTTON’ Doritos is launching a new brand platform ‘Make Your Play’, encouraging the people to defy norms and express themselves. see a play button that can encourage consumers to approach life in a creative playful way.” Sintive continues: “We know just how popular our Doritos products are with consumers but we remain committed to bringing excitement to the savoury snacks category. Whether that’s through stand-out campaigns or bold flavours, we know that new news is crucial to bringing in younger shoppers. We can’t wait for the new multimedia campaign across TV, digital and OOH to go live and we are confident that it will really spark another step-change in appealing to young adults aged Doritos has returned to TV with a new campaign
18-30yrs, coupled with our bold flavour choices
to encourage shoppers to approach life in a more
that we know they love. We want to encourage
playful, self-expressive way. Launched yesterday
consumers to step up to the plate, and make their
for 12 weeks, the ‘Make Your Play’ brand platform
play in their own unique way.”
is Doritos’ biggest above the line campaign in the last five years. The campaign centres on a reimagined perspective on the triangle Doritos chip, turning it into
Doritos STAX 170g-180g flavours (RSP: £2.50)
a play symbol that can inspire people to express
Mexican Chilli Salsa
themselves in a creative, fun way.
Sour Cream & Onion
Clafoutie Sintive, Marketing Director Snacks at
Ultimate Cheese
PepsiCo, comments: “Young adults aged 18-30yrs
Flamin’ Chicken Wings
are torn between who they should be and who they
Doritos 180g flavours
want to be. We’re taking our approach to self-ex-
Mexican ool original
pression to the next level with our latest Doritos
Chilli heatwave
campaign, supporting people to become who
Tangy cheese
they want to be. We know that by changing your
Flame grilled steak
perspective on how you see the world, you can
Flaming hot
achieve anything you put your mind to, no matter what the conventional norms are. Before we only saw our signature triangle tortilla chip, we now also
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Doritos Dippers 230g Mightly salted
NPD AND MEDIA
PICKS OF THE WEEK – YOPLAIT TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
YOPLAIT URGES KIDS TO CREATE GOLD MOMENTS Yoplait Kids has recruited a line-up of Team GB ambassadors to front a new on-pack promo. Yoplait Kids, owner of the Petits Filous, Frubes and Wildlife brands, has unveiled a new on-pack promo and announced a line-up of Team GB ambassadors as part of its ‘Moments of Gold’ campaign. The £2.4m campaign will encourage families to be active together and create ‘moments of gold’, nourished by the nutrition and goodness of Yoplait yogurts in what will be its biggest ever UK partnership. Ahead of the Tokyo 2020 Olympic Games,
The social media campaign will see the Tam-
Yoplait has signed six Team GB ambassadors
bassadors and a variety of micro-influencers take
across a range of Olympic sports, with three of
part in interactive (at-home) garden games whilst
these sports making their debut in the Games.
encouraging their followers to get involved and
Inspiring families to get involved, each ambas-
enter the ‘Moments of Gold’ on-pack competition.
sador is taking part in the ‘Moments of Gold’ campaign, some alongside their own children, by participating in fun sporting style challenges as part of video led social media content.
Moments of Gold Team GB ambassadors
Rolling out this week, the on-pack promo forms part of Yoplait’s three-year partnership with Team
Double Olympic Champion
GB as the Official Yogurt Partner. Prizes consist of
Two-time overall bouldering World
money-can’t-buy experiences, including the chance for a VIP meet and greet with either Helen Glover or Shauna Coxsey. There will also be thousands of runner-up prizes such as vouchers for kids bikes and Team GB merchandise. Capitalising on the summer of sport, the seven-figure investment includes new TV ads for both Frubes and Petit Filous that will promote the partnership and on-pack competition, as well as
Helen Glover (Rowing) Champion Shauna Coxsey
(Sport Climbing) Team GB’s youngest summer Olympian
Sky Brown (Skateboarding) Reigning World Champion Jordan
Thomas (Karateka) Rio 2016 medallist Chris Langridge
(Badminton) Head Men’s Tennis Coach Leon Smith
in-store activation and a social media campaign.
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 29
NPD AND MEDIA
PICKS OF THE WEEK – JET TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
JET REPRISES ‘KEEP ON MOVING’ TV AD Fuel brand JET is resurrecting its Keep on Moving TV campaign in time for the summer of sport.
Leading fuel brand JET has brought its acclaimed
Commenting on the decision to re-run the
‘Keep on Moving’ TV campaign back for a second
campaign, Áine Corkery, Brand Manager for
airing to coincide with the nation opening up again
Phillips 66, says: “The campaign landed so
and ahead of a summer of exceptional sport.
strongly with both our JET dealers and consumers
Featuring a man ‘driving’ a grand piano through the countryside while singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’, the TV spot last aired in September 2020. The second run will focus on new territories
first time around that making the decision to bring it back this year was an easy one. “It’s an ad that celebrates the joy of driving and the open road and it captures our ‘driver-first’ ethos perfectly.”
including Yorkshire, East of England and the North
The ‘Keep on Moving’ campaign launched on
West and will also feature nationally on SkySports
Thursday on Sky and Virgin Media and will run
cricket England vs New Zealand Test Matches.
until 4 July.
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NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
FOILED AGAIN
BACK IN BLACK
LEGOLAND PROMO
Imperial has upgraded the pack-
Greenall’s has added a Black
CCEP is bringing back its ‘Kids
aging on some of its Embassy
Cherry Gin to its flavoured gin
Go Free’ on-pack promo for
Signature Gold and New Crush
range. The new flavour was
Capri-Sun, which gives fami-
variants with several new fea-
based on consumer research
lies free child entry with a pay-
tures including a resealable foil
and is made using natural black
ing adult to Legoland Windsor
tab, ensuring the last cigarette
cherries and, unlike many other
Resort, worth £29. Running until
in the pack is just as fresh as
flavoured gins, without the addi-
30 August, unique QR codes will
the first.
tion of sugar or sweeteners.
feature on five million promo-
RSPs: £9.50 / £47.50
RSP: £15
tional packs.
BOWLED OVER
MAX LIME
MALBEC MOVER
Retailers have a chance to win
Pepsi MAX is adding Lime to
Pernod Ricard UK is extending
a VIP experience for eight at
its portfolio this summer. It will
the launch of its new Argen-
the Hundred cricket tourna-
be available early this month
tinian wine brand, Rutas de
ment by buying six of eight
as a Tesco Group exclusive
Cafayate, into the impulse
featured KP brands at Best-
before rolling out further in late
channel with an “approachable
way. The prize includes tick-
August. The new flavour will
and smooth Malbec”, to capital-
ets to the final, executive box
be available in 2L and 1.25L
ise on the surge in popularity of
access, hospitality, travel and
bottles, as well as in 8 and
Argentinian wine.
accommodation.
24 x multipack cans.
RSP: £8.50
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 31
NEW AWARDS FOR NEW NEW NEW AWARDS AWARDS AWARDS FOR FOR FOR A NEW NORMAL A NEW A NEW A NEW NORMAL NORMAL NORMAL ENTRIES OPEN SOON ENTRIES ENTRIES OPEN ENTRIES OPEN SOON OPEN SOON SOON
Event: 27th October Event: Event: November Event: November November 2021 2021 2021 Winners celebration: November
Scottish Grocers’ Federation
FOR MORE INFORMATION CONTACT EVENTS@55NORTH.COM FOR MORE INFORMATION FOR FOR CONTACT MORE MOREEVENTS@55NORTH.COM INFORMATION INFORMATION CONTACT CONTACT EVENTS@55NORTH.COM EVENTS@55NORTH.COM
WWW.SLRAWARDS.COM @SLRMAG WWW.SLRAWARDS.COM WWW.SLRAWARDS.COM WWW.SLRAWARDS.COM WWW.SLRAWARDS.COM @SLRMAG@SLRMAG @SLRMAG @SLRMAG
NOW THAT’S A GOOD IDEA…
OUT THE BOX SHEPPER
Mystery shopping for the digital age? The Shepper solution offers the retail industry a modern take on the mystery shopper concept using a network of community ‘shepherds’ able to check assets locally and provide detailed reports for retailers and property owners.
WHAT’S THE BIG IDEA? Mystery shopping reinvented for today’s retail world.
WHAT DOES THAT LOOK LIKE? Shepper is an award-winning, innovative alternative to the traditional mystery shopper format. It has a huge network of ‘Shepherds’ in 25 countries, who can check assets local to them, quickly, efficiently and with low environmental impact.
HOW DOES THAT WORK? Shepherds can be engaged to audit and check anything that a client wishes to have audited and checked. Promotions active and in the right place? Availability as it should be? POS compliant? If you
want it checked, Shepper can check it for you and provide businesses with a full, detailed report within hours and all data is time and GPS stamped. As Shepper puts it: “Tell us what to check, where to check and when to check, and you’ll receive an instant digital report straight to your inbox.”
ARE SHEPHERDS ALWAYS LOCAL? Yes, the results are captured by locals who know the area. Shepper says the solutions offers “a gig-economy income and is open to all”. The company can also conduct bespoke research projects: which high street stores currently have the longest queues? Which stores have
the friendliest staff? How many litter bins are overflowing? Which stores have the first Xmas decorations on shelves? You get the idea.
WHO USES SHEPPER ALREADY? A who’s who of organisations including the likes of Aviva, L’Oréal and Moleskine.
IS IT USED IN RETAIL? Yes, but mostly non-food – although the potential for use in convenience is clear.
HOW DO I FIND OUT MORE? shepper.com/how-it-works/
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 33
SUPPORTING GROCERY COLLEAGUES The GroceryAid Covid-19 Fund is designed to help colleagues who need support now and throughout the full impact of the pandemic. Grocery colleagues have access to:
“Amid the huge challenge of Covid-19 our trade has done a great job of keeping the nation fed. GroceryAid has raised a special Covid-19 fund to help our industry colleagues at this time of need. The 24/7 Helpline will deal with concerns and assist with financial stress caused by this terrible virus.” - Charles Wilson, GroceryAid President
Mental Health Support Offering ‘in the moment’ emotional and practical support for colleagues dealing with shock, anxiety and stress through BACP trained counsellors, our Health and Wellbeing portal and Woebot, our AI Robot App. Bereavement Financial Assistance Providing financial assistance for the loss of a loved one through Covid-19. Available to colleagues who lose a partner or the immediate family of a colleague who has passed away as a result of Covid-19 whilst working in our industry. Crisis Grants Non-repayable grants, designed to help with financial emergencies. This is available for colleagues experiencing unexpected financial difficulties due to Covid-19 with a year’s industry service.
GroceryAid Helpline: 08088 021 122 Visit: www.groceryaid.org.uk Follow us:
BEFORE YOU GO
RETAIL RANDOMS ADAPTABILITY / BRAKES / CUSTOMERS
The importance of adaptability in this fastchanging world Now we all know that retailers have had to be creative and adaptable to cope with the world being turned on its head over the last 12 months – but consumers have also proven themselves to be masters of adaptability too. Like this woman who is demonstrating admirable adaptability skills in the wake of the menthol ban. Having said that, there’s nothing admirable about mixing up ‘dual’ and ‘duel’.
Them’s the breaks It was inevitable, really. When your company is called Brakes, there’s come going to come a time when you find yourself as an internet meme as the result of a brake failure. Destiny has been fulfilled.
Customers. Don’t you just love ‘em? While we’re on the subject of cheap jokes and low quality internet memes, we thought go the whole hog and share this one too. Nothing gets your goat quite like a customer irately demanding to speak to the manager...
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 35
More than meets the eye!
B awarrand eness Our delicious snowballs and teacakes have been family favourites for 90 years. Following 2019's TV campaign, awareness is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month. There’s never been a better time to stock up.
Scotland loves Lees 01236 441 600
sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
76%
**
of Scots like Lees Snowballs
