NOW THAT’S A GOOD IDEA…
OUT THE BOX SHEPPER
Mystery shopping for the digital age? The Shepper solution offers the retail industry a modern take on the mystery shopper concept using a network of community ‘shepherds’ able to check assets locally and provide detailed reports for retailers and property owners.
WHAT’S THE BIG IDEA? Mystery shopping reinvented for today’s retail world.
WHAT DOES THAT LOOK LIKE? Shepper is an award-winning, innovative alternative to the traditional mystery shopper format. It has a huge network of ‘Shepherds’ in 25 countries, who can check assets local to them, quickly, efficiently and with low environmental impact.
HOW DOES THAT WORK? Shepherds can be engaged to audit and check anything that a client wishes to have audited and checked. Promotions active and in the right place? Availability as it should be? POS compliant? If you
want it checked, Shepper can check it for you and provide businesses with a full, detailed report within hours and all data is time and GPS stamped. As Shepper puts it: “Tell us what to check, where to check and when to check, and you’ll receive an instant digital report straight to your inbox.”
ARE SHEPHERDS ALWAYS LOCAL? Yes, the results are captured by locals who know the area. Shepper says the solutions offers “a gig-economy income and is open to all”. The company can also conduct bespoke research projects: which high street stores currently have the longest queues? Which stores have
the friendliest staff? How many litter bins are overflowing? Which stores have the first Xmas decorations on shelves? You get the idea.
WHO USES SHEPPER ALREADY? A who’s who of organisations including the likes of Aviva, L’Oréal and Moleskine.
IS IT USED IN RETAIL? Yes, but mostly non-food – although the potential for use in convenience is clear.
HOW DO I FIND OUT MORE? shepper.com/how-it-works/
WEDNESDAY 2ND JUNE 2021 / ISSUE 58 / SLRMAG.CO.UK / 33
