NPD AND MEDIA
PICKS OF THE WEEK – PERFETTI VAN MELLE TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
MIX IT UP WITH PVM MINIATURES Perfetti Van Melle is launching a new ‘Mix of Minis’ range of miniature format products on Friday across three of its iconic brands: Fruittella, Mentos and Chupa Chups.
Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum, has launched a new ‘Mix of Minis’ range offering miniature formats across three of its iconic brands: Fruittella, Mentos and Chupa Chups. The launches come in response to growing hygiene concerns around unwrapped confectionery and sharing. The new concept from the company offers 200-piece cases of individually wrapped lines to be sold at 15p each or as part of a ‘4 for 50p’ promotion. Available from Friday, the sweets provide the ideal solution to help retailers add growth back to the category after independent field research found that 80%
The individual pieces contain as little as 38
of independent retailers said they had removed
calories but offer the same recipes and brands in
unwrapped confectionery following the pandemic.
a condensed portion size, catering to health-conscious consumers who want to enjoy confec-
What you need to know... 550g 3 variants: Fruittella, Mentos and
tionery without committing to larger sticks, rolls or lollipops. The eye-catching cardboard shelf-ready pack-
Chupa Chups
aging creates strong standout on shelves. Fur-
200-piece cases
thermore, the outer is fully recyclable, making
15p each or ‘4 for 50p’ offer across full
waste disposal straightforward and eco-friendly
range Less than 38 calories per piece
for store owners. More importantly for retailers, PVM’s popular
Shelf-ready packaging is fully recyclable
loyalty scheme will be adding ‘Mix of Minis’ trays to
New ranges to be added to PVM’s
its offering this year for new and existing members
loyalty scheme.
and aims to site and signpost in 5,000 stores by the end of 2021.
24 I SLRMAG.CO.UK / ISSUE 60 / WEDNESDAY 16TH JUNE 2021
