C OV E R
PREMIER TEY
MANDEEP SING
Premier reveals its new vision The UK’s biggest symbol group has unveiled a fresh new format working with Mandeep Singh at his Teynham Road store in Sheffield.
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remier, the UK’s number one symbol group, has unveiled its latest thinking in a store in Sheffield as it aims to take the brand to the next level. As part of a trial with Sheffield retailer Mandeep Singh, his store on Teynham Road has been completely redesigned to reflect the latest and emerging trends to maximise sales and profits for retailers. The store has been extended to 1,750sq ft with all fixtures repositioned into zones to reflect the latest shopping patterns. The store front has been opened up to allow greater visibility into the store and posters have been placed to highlight the value available through Premier’s promotions. The store has also trialled new and improved POS and this will be rolling out across the whole estate in the coming months. Working in partnership with Mandeep and his team, the new improvements include: Q Refresh @ Premier – at the front of the store, this new area includes F’real, Tango Ice Blast, Fanta Frozen, Jolly Rancher, Hershey Milk Shakes, along with coffee and hot chocolate. This has seen a great reaction from shoppers and has really increased footfall. The products deliver a minimum of 70% POR which
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has increased the store’s daily cash profit significantly. Q Food to go area – this is completely new and offers a wide range of hot and cold sandwiches, as well as paninis, sausage rolls, pies and pasties. It has been a real success. Also available is the Premier Meal Deal that includes a sandwich, crisps and a drink for only £3, with the store selling over 50 deals a day. Q Chilled & Fresh – the store has more than doubled the fresh and chilled space to over 10 metres, which has seen the introduction of over 200 new lines from BRP, local suppliers and more products from the local Booker branch range. The offer includes over 30 lines of fruit and vegetables such as parsnips, corn and asparagus. Sales for fruit & vegetables alone are over £500 a week and this continues to grow significantly. Another highlight is the great value everyday essential products such as 2 x 2L milk at only £2 and an 800g loaf at just 95p, which continues to drive footfall. Q Frozen Zone – positioned at the back of the store, this new zone really appeals to shoppers with a skylight and a vastly
FastStats
Weekly sales now £56k Margin up 6% Footfall up more than 2 growing Over 6,000 shoppers s Average basket spend
