NPD AND MEDIA
PICKS OF THE WEEK – JJ WHITLEY TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
JJ WHITLEY UNWRAPS NEW £3.5M MEDIA SPEND Campaign sees vodka brand appear on TV screens for the first time. JJ Whitley Vodka has launched a £3.5m campaign,
including gold medals at both the International
which celebrates the brand’s Russian provenance,
Wine & Spirit Competition and San Francisco
while also paying homage to its British heritage.
World Spirits Competition.
The campaign focuses on the brand’s best-sell-
Simon Jackman, senior global marketing man-
ing variants – JJ Whitley Artisanal Russian Vodka,
ager for white spirits at Halewood Artisanal Spirits,
Raspberry Vodka - and its recently launched Artisanal
said: “It’s fantastic to see such strong growth for
Russian Gold Vodka. It will also see the brand go on
the JJ Whitley Vodka range over the past couple
TV for the first time as sponsors of Sky One’s ‘Nights
of years, and our new ATL campaign is now set
In’ programming throughout August.
to further drive brand awareness over the next six
The activity also includes placements at a number
months, celebrating both its rich distilling heritage
of high impact out-of-home sites across the country,
and quality Russian liquid. As the vodka category
as well as digital activity and print advertising in
continues to be the UK’s largest spirits category,
consumer and trade publications.
with flavoured variants also seeing significant
Production of the JJ Whitley Vodka range moved
growth, the range is perfectly positioned to help
to a £5m vodka distillery in St. Petersburg, Russia in
retailers tap into the significant sales opportunity.”
2019, in order to enhance the provenance and quality
The campaign kicks off this week and will be
of liquid. Since then it has won numerous accolades
26 I SLRMAG.CO.UK / ISSUE 66 / WEDNESDAY 28TH JULY 2021
running throughout July until December.
