NPD AND MEDIA
PICKS OF THE WEEK – NORDIC SPIRIT
JTI EXPANDS NORDIC SPIRIT RANGE The brand is introducing a new Spearmint flavour alongside an Extra-Strong strength for its existing Bergamot Wildberry variant. Nicotine pouch brand Nordic Spirit is expanding
strength to Nordic Spirit’s portfolio, so retailers can
its portfolio with the launch of a new flavour,
benefit from this rapidly growing category.
Spearmint, and a new Extra-Strong nicotine strength for Bergamot Wildberry.
Mark McGuiness, Head of Marketing at JTI UK, said: “The Nordic Spirit brand has gone from
The new launches (RSP £6.50) are available
strength to strength since launching in 2019, with
in an extra-strong strength to reflect the growing
its range of nicotine pouches pivotal in driving
demand for stronger variants in the nicotine pouch
category growth. We strive to innovate and meet
category. The brand says strong and extra-strong
evolving customer demand and the new launches
now make up 72.6% of nicotine pouch sales and
do just that – helping retailers take advantage of
extra-strong is the fastest growing strength, so the
the increasing market for stronger variants.
latest variants will help retailers provide a range of
“Retailers can now stock a full range of Nordic
options for customers seeking a stronger nicotine
Spirit flavours to ensure that every customer’s taste
experience.
is catered for, whether they prefer menthol flavours
In addition, mint flavours already account for
such as Mint and Spearmint or fruit flavours like
77.6% of the nicotine pouch category and the new
Elderflower and Bergamot Wildberry. With Regular,
addition enables retailers to offer their customers
Strong or Extra-Strong strengths available across
a sweeter tasting alternative to the classic mint
these flavours, retailers can offer something for
variant.
everyone.”
Meanwhile, Bergamot Wildberry makes up
Nordic Spirit Bergamot Wildberry Extra-Strong
63.8% of all nicotine pouch fruit flavour sales. The
and Spearmint Extra-Strong will be running at
brand says the new strength caters to growing cus-
20% POR, with the potential for wholesale deals
tomer appetite for fruit flavours and adds another
in the future.
WEDNESDAY 2ND MARCH 2022 / ISSUE 94 / SLRMAG.CO.UK I 31
