NPD AND MEDIA
PICKS OF THE WEEK – LILY'S KITCHEN
PUKKA UNVEILS ‘FAMILY FAVOURITE’ FOUR-PACKS
Premium natural pet food brand Lily's Kitchen has launched new On the Go Bars and Protein Bites. and innovation to the frozen aisle. “We’ve been bringing the people of Britain great-tasting and award-winning pies for nearly 60 years and our latest recipes are the next step in propelling frozen sales,” said Rachel Cranston, Head of Marketing and Innovation at Pukka. “And the category needs food which delivers Hot pie brand Pukka has launched a new range
full on flavour. Our research shows that over half
of frozen four-pack puff pastry pies.
of UK shoppers have negative perceptions of fro-
The ‘Family Favourites’ oven-baked range includes Beef & Vegetable and Chicken & Vegeta-
zen food when it comes to taste and quality. This needs to change.
ble variants. The Beef & Vegetable recipe features
“That’s why we’re on a mission to fulfil unmet
minced beef with diced carrot, swede and peas
needs. By bringing our oven baked chicken and
with a tasty, beef gravy. Chicken & Vegetable
beef puff pastry pies to the frozen aisles, we’re
contains tender pieces of chicken, diced carrots,
raising the bar in the category when it comes to
peas and onions in a chicken gravy. Both recipes
quality and flavour, with recipes that we know the
are wrapped in a light puff pastry case and bake
whole family will love.
from frozen in 35 minutes.
"In fact, our existing range of frozen pies already
The pies join Pukka’s existing frozen line-up
outperforms competitors on quality and taste, with
including its microwaveable twin pack pies – avail-
over half of consumers saying they’d choose Pukka
able in All Steak, Cheese, Leek & Potato, Chicken
above other brands.”
& Bacon – and a recently launched Vegan Minced Steak & Onion recipe. The launch coincides with a disruptive packaging makeover across Pukka’s entire frozen portfolio. Using clear quality food imagery to stand out and entice shoppers to frozen, the revamped look brings warmth, quality
32 I SLRMAG.CO.UK / ISSUE 98 / WEDNESDAY 30TH MARCH 2022
