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Asda trials one-hour personal shopper service New feature allows customers to communicate directly with a ‘personal shopper’ whilst in store.
WHAT’S THE BIG IDEA? Asda has partnered with buymie, a platform that boasts a network of personal shoppers that will exclusively pick, pack and deliver orders for customers. The new ‘thing’ is twofold; the ‘personal shopper’ experience, combined with a one-hour delivery within a threemile radius, to start with. “The trial in Leeds and Bristol will give access to our full online range and a
‘personal shopper’ experience for bigger basket shops through buymie’s interactive platform,” Asda Senior Vice President of e-Commerce Simon Gregg said.
HOW DOES IT WORK? Customers in Bristol can place orders via the existing buymie app, whilst those in Leeds have to download the new ‘Asda Express powered by buymie’ app, created for the three-month trial.
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Shoppers can then scroll through the app aisles to select their groceries, and buymie’s shopper will then pick them and pack them. Groceries are then delivered at a time of choice, but the big attraction is the one-hour option. There is no limit on the number of items that can be ordered with delivery fees ranging from £3.49 to £4.99. What’s more, for a limited time, delivery will be
