WORD AND IMAGE Anurag Das | M.Des 15 | Graphic Design
Word and Image A documentation of the Word and Image Course Course duration: 2 weeks Course Faculty: Dr. Tridha Gajjar
CONT ENTS Acknowledgment What Is Word And Image Designing A Visual Identity Designing A Book Cover Design Bibliography
Acknowledgment The course Word and Image constituted of 2 weeks of practical classes. It was a progressive extension of the Image Making module from the last semester. The course was headed by Dr. Tridha Gajjar. During the course we learnt how words and images are used together to form a composition and how it varies from context to context. We looked into posters, identities, cover arts, etc. The course exposed us to various combinations and styles of artworks and compositions. I would really like to thank Dr. Tridha Gajjar for her dedicated support to every little doubt that came into my mind during the course. I would also like to thank my fellow classmates who helped me and guided me through my work, giving valuable feedback and encouragement.
Word In linguistics, a word is the smallest element that may be uttered in isolation with semantic or pragmatic content (with literal or practical meaning). This contrasts deeply with a morpheme, which is the smallest unit of meaning but will not necessarily stand on its own.
This is a word.
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Image An image (from Latin: imago) is an artifact that depicts visual perception, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
This is an image
picture courtesy: thenletitbe.tumblr.com
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Word and Image Words and Images are together used as a mode of communication for a long time now, The words compliment the image and vise versa and together they define a composition. The amalgamation of the words and the images determine the quality of the composition. The context plays a very important role in the creation. Understanding of forms and spaces also work hand in hand. Together words and images have been combined to create some timeless creations.
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Mon Oncle (French) movie poster
The Forest (English) movie poster
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Miles Davis Concert poster
Teatro Oficina 2010/2011 Theatre Posters: Macbeth
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Creating a Visual Identity
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Design Brief Design a visual identity for a hypothetical Radio station that features Independent Music Artists. and bands from India. Naming the organization The radio station focuses on independent musicians and artists from India who are breaking off the from the mainstream genres of music and creating a new sound primarily acoustic and sometimes electronic and experimental. These artists need a platform and this radio station does just that. Popularizing the indie genre of music, this radio station is called Radio DIY. It is basically and abbreviation of Do It Yourself. It is inspired from the Do it yourself culture where you make use of whatever resources you have to create something new.
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Radio D.I.Y. Radio D.I.Y emerges out as a radio station which focuses on independent musicians and artists from India, it gives them a platform to perform live while being broadcasted on air. Radio DIY also features interviews with the band members and also host small music concerts from time to time. It also plans to reviving the radio culture in India.
Brand Inspirations
Radio D.I.Y is inspired from NPR Music which is a project of National Public Radio, a privately and publicly funded non-profit membership media organization,that launched in November 2007 to present public radio music programming and original editorial content for music discovery. KEXP-FM (90.3 FM) is a public radio station based in Seattle, Washington, that specializes in alternative and indie rock programmed by its disc jockeys.
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Other related music Projects in India
This music project is a series of video portraits, documenting independent music in the country. the idea is small, intimate, and features a host of artists from a range of genres, aiming to capture a distinctly spontaneous flavor that reveals itself in single takes and live environments. to take musicians outside of studio spaces and to record wholly raw, acoustic, unplugged sounds.
Indie music and sub-culture channel Pepsi MTV Indies was launched on February 20, 2014 with an all-star music jam featuring some of the biggest names from the Indian independent scene.
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Identities of Indian radio stations
Above are the identities of a few popular radio stations in India which are broad casted in different cities around the country.
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Brand positioning and keywords Radio DIY positions itself as a niche brand as it focuses more on the present generation of Indian citizens and youth alike who listen to various genres and music and are interested in listening to the upcoming Indian musicians and artists and would like to follow them and their music on a more regular basis. It also plans to promote the state of independent music making in India making them at par with the global scene of things.
Independent Free spirited Bold These are the keywords which were to be followed while designing the identity.
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Logo Inspirations
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Ideation and sketches waves
mic
creation
performance
variety
origami
paper
kirigami
DIY radio wires
broadcasting
tuning forks
acoustic guitars
amplification
jacks
A basic brainstorm on what words and elements I could relate to the radio station.
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Ideation and sketches
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Ideation and sketches
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Ideation and sketches
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Ideation and sketches
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Ideation and sketches
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Ideation and sketches
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Digital Variations
y
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Digital Variations
DIY
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Final Logo Creation The final idea of the logo was inspired from an independent musician standing and playing an acoustic guitar. Acoustic guitars are one of the most common instruments used in indie music. Another element that was tried to incorporate in the logo are the waves which are used to amplify sound.
The sketch from which the logo was derived.
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Simplification of the logo form 1
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Simplification of the logo form 7
8
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Final form of the logo
The monochrome form of the logo
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Color variations
The final colored logo
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Logo Specifications
This logo is to used behind a plain white background
#FFA325
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#6A3633
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The logo is to be used in a square of 46 x 46 px and 97 x 97 px
The alternate type identity to be used for colored backgrounds
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Logo Use
The logo should only be used behind a plain white background and not with outlines, shadows or a reduced opacity.
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Typography
Oxygen Regular Oxygen Bold ABCDEFGHIJK LMNOPQRST UVWXYZ abcdefghijk lmnopqrst uvwxy z
The quick brown fox jumped over the lazy dog.
E
E Kerning of 200
Oxygen Regular
The letter E of the same font size as that of 97.3 FM.
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Visual Language
The wave elements from the logo taken to derive the graphics for the visual language. The shape of the guitar is used as an element and the overlapping of two guitars are made to give a feeling of a traveling wave.
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Office Stationery Business cards
2 in
Front
97 x 97 px
2 in
Back 3.5 in
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Office Stationery Business cards variations
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Office Stationery Letterhead
97 x 97 px
Radio DIY, Du Parc,Trinity Circle, Bengaluru, 734003
29.7 cm
29.7 cm
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Office Stationery Envelopes
www.diy.com
10 cm Radio DIY, Du Parc,Trinity Circle, Bengaluru, 734003
22 cm
www.diy.com Radio DIY, Du Parc,Trinity Circle, Bengaluru, 734003
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Office Stationery Mobile Application Screens
The mobile application shows loading screen, the home screen and the now playing screens.
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Office Stationery Tshirts
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Outdoor Branding Event Poster
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Stationery Photoshoot
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Creating a Book Cover Design
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Book Cover Design The Arts and Crafts and Art Nouveau movements at the turn of the twentieth century stimulated a modern renaissance in book cover design that soon began to infiltrate the growing mass book industry through the more progressive publishers in Europe, London and New York. In the post-war era, book covers have become vitally important as the book industry has become commercially competitive. Covers now give detailed hints about the style, genre and subject of the book, while many push design to its limit in the hope of attracting sales attention.
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Designing a book cover for Around the World in Eighty Days by Jules Verne Around the World in Eighty Days (French: Le tour du monde en quatre-vingts jours) is a classic adventure novel by the French writer Jules Verne, published in 1873. In the story, Phileas Fogg of London and his newly employed French valet Passepartout attempt to circumnavigate the world in 80 days on a £20,000 wager (£7,578,192.00 today) set by his friends at the Reform Club. It is one of Verne’s most acclaimed works.
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Existing Cover Designs
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Ideation and Sketches
The idea of this particular design was to capture a shot of Phileas Fogg the protagonist, Passerpartout his servant and Aouda the Indian princess are traveling in a Indian forest on an elephant’s back and in the background within the woods are all the modes of transport they take to cover their journey.
The sketch was digitally rendered but I had had better idea and so this remained as a work in progress.
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Ideation and Sketches
The idea of this particular design was to use the carousel to show the movement of going around, the carousel would contain all the modes of transport that they take in their journey. The base of the carousel would be the earth, therefore showing the going around the world context. The illustration was made in an isometric view to capture the most of the characters as they are riding the carousel. This idea was taken ahead and digitally rendered for the final outcome.
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Illustration Style
I had selected the style of New York based illustrator Chi Birmingham, who follows a falt style of illustration with simple shadows and mid tones. He uses a color pallate comprising of primarily warm colors in his compositions.
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Final Illustration
The final vector illustration with details zoomed in.
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Color Variations
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Typography ETH Regular Eth Black a b c d e f g h i j k l m n o p q r s t u v w x y z The quick brown fox jumped over the lazy dog
Gill Sans MT Light ABCDEFGHIJK L M N O P Q R ST VW XY Z abcdefghijklm nopqrstuvwxyz The quick brown fox jumped over the lazy dog This particular typefaces was used for the title of the book so as to show a modern approach to the classic.
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Final Book Design B
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BANTAM CLASSIC
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JULES VERNE
www.bantamdell.com
17 cm
Great excitement and awe greeted this publication in 1873, and today Around the Wor ld in Eighty Days remains Jules Verne’s most successful novel. A daring wager by the eccentric and mysterious Englishman Phileas Fogg that he can circle the globe in just eighty days initiates this mar velous travelogue and exciting suspense stor y. Together with his manser vant, Passerpar tout, Fogg makes a breathless wor ld tour, overcoming wild misadventures and finding time to rescue a beautiful Indian maharani from a burning funeral pyre---all the while restlessly pur sued by a bumbling detective called Mr. Fix. Realistically utilizing near ly ever y means of tr anspor tation known in the 1870s, Around the Wor ld in Eighty Days generated enchantment with scientific progress---and its delightful mixture of fantasy, comedy, and dazzling suspense has kept it perennially superb enter tainment.
13 cm
L
JULES VERNE
JULES VERNE
1.2 cm
This book cover design on a mock up book.
13 cm
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Around the World in Eighty Days
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Bibliography www.wikipedia.com http://graphicburger.com/ https://www.behance.net http://www.designbolts.com https://in.pinterest.com/ http://blog.spoongraphics.co.uk/ http:/wordpress.co.uk/ http:/tumblr.com/ Logo Construction by Paula Yacomuzzi