Portfolio 2014

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HELLO I am

anurag das I am a student pursuing B.Des degree in Accessory Design from National Institute of Fashion Technology.

I have a knack of creating simple and effective objects and have the urge to provide the same to find the best Communication Design solutions.

I talk less and observe more thereby letting my designs do the talking.

I am organised, self motivated and always enthusiastic to learn and improve for good.

Contents 1 . Branding & Packaging 2 . User Interface/ experience 3 . Infographics 4 . Poster designs 5 . Editorial Design 6 . Character Development 7 . Illustrations 8 . Photography

Mohan’s Cornflakes Lorikeet Colors Moodest ( Mobile App) Its a jungle out there ( Mobile App)

BRANDING & PACKAGING

BRANDING MOHANS CORNFLAKES

LOGO CREATION The Logo was designed keeping the Indian farmers in mind and how they toil to make ends meet. The Logo had to have elements taken from a typical Indian farmer. The Logo should also have a bright and illustrative touch to it as it is targetted towards the children.

Inspirations

OHUN’S M

OHUN’S M

Cornflakes

Iterations

Cornflakes Mohan Meakin is one of the oldest producers of cornflakes in India. They have a major hold in the breakfast cereal category in the Indian market.

Mohan’s Cornflakes are one of the oldest and tastiest of cornflakes but they still lag a lot behind Kellogg’s.

The sole reason being Kellogg’s has better way of marketing its products. It has a strong brand image and loyality.

It has a significant brand identity.

The Kellogg’s logo is so popular that people mistake any cornflakes pack to be Kellogg’s. Mohan Meakin requires a better brand identity to reach out to its loyal customers who still buy Mohan’s Cornflakes over Kellogg’s and othe competetive brands.

MOHUN’S

Cornflakes

OHUN’S M

Cornflakes

OHUN’S M

OHUN’S M

Cornflakes

Cornflakes

OHUN’S M

OHUN’S M

Cornflakes

Cornflakes

Typefaces

Aa

Quicksand designed by Andrew Paglinawan

OHUN’S M

ABCD EFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 1234567890

Cornflakes

Aa

The Nauti Gal

designed by Rob Leuschke

A B C D E F G H I J K LMN O P QR S T U V W XYZ abcd ef ghi jklmnopqr st uvwxy z 1234567890

BRAND ABSTRACTS The Corn from the logo is repeated to form a pattern which is used in the visiting cards and letterheads

OHUN’S M

Cornflakes

OHUN’S M

Cornflakes

H.N. Handa Company Secretary +91 - 1792- 2304 50

solan@mohanmeakin.com

OHUN’S M

Cornflakes

Mohan Meakin Limited Solan Brewery. (H.P) 173214

Business Card Front

Business Card back

Brand Stationery :

Letterhead, Application home page, CD cover, Envelope, Business cards.

PACKAGING Store in a dry place

Cornflakes

MOHUN’S

Classic Cornflakes Mix

The shape of the box for the packaging is inspired from a barn or a farm. The Packaging Graphics were made using isometry. The Packaging is done for containing 180 g of Mohan’s Classic Cornflakes Mix.

Low on fat & High on Vitamins

180 g OHUN’S M

Classic cornflakes Mix

Cornflakes

Working mechanism of the packaging :

The packaging involves a primary & a secondary packaging, the primary packaging contains the cornflakes whereas the secondary packaging has the pack specifications & branding.

Surface development Secondary Packaging (Front)

Quality Codes Best before

Press to close

13 / 05 / 14

Press to close

180 g

Making the best Cornflakes in India since 1855

Nutrient Information per 100 g of the Product

Mohun’s Classic Cornflakes Mix Energy Fat Carbohydrates Protein Vitamin C Vitamin E Iron Sodium Pottasium Magnesium Phosphorus

372.2 K. Cal 0.25 g 85.91 g 6.58 g 7.51 mg 0.13 mg 0.81 mg 0.77 g 0.13 g 11.1 g 47.2 g

Net Weight : 250 g Maximum Retail Price Rs. 75

Proprietary Food

Our Promise “We pride ourselves on bringing you our very best in every bowl, that’s why we don’t make for anyone else.”

Malted & Toasted Ingridients : Corn Grits, Sugar, Salt, Malt Extract Baking Powder, Sodium Biocarbonate, Niacin Manufactured By :

For Complaint, Contact Manager Consumer Cell Tel. No. : 0120-2657001

Mohan Meakin Limited Estd. 1855 Mohan Nagar, Gaziabad ( U.P. )- 201007 Tel. No. : 0120-2657001-6 Regd. Office : Solan Brewery Solan - 173214, Himachal Pradesh email : mohannagar@mohanmeakin.com

Box can be recycled

Surface development Secondary Packaging (Back)

Store away from heat and moisture

Final Packaging

ADVERTISEMENTS The Advertisements were made trying to promote the nutrition value of the cornflakes. The advertisements were made taking inspiration from 8 - bit pixels. It is an upcoming trend and familiarizes with video games played by the kids and hence being an added bonus to the customer’s attraction rate.

PACKAGING LORIKEET

BRAND IDEATION The Brand is inspired from the Rainbow Lorikeet, a species of Australasian parrot found in Australia, eastern Indonesia (Maluku and Western New Guinea), Papua New Guinea, New Caledonia, Solomon Islands and Vanuatu.

The idea behind choosing the brand name was because kids of the age 3 to 8 years old usually relate to things that are colorful and taking the lorikeet as an example they can relate to a rainbow coloured parrot. It also teaches them how colorful nature is.

LOGO CREATION

Lorikeet is a hypothetical brand which sells crayons and color pencils.

They cater to an age goup of children from 3 - 8 year olds.

The Logo is designed so as to show the flow of colors as you draw or paint for the first time. It has rounded corners and warm colors naturally atrracting the attention of kids.

BRAND’S UNIQUE SELLING PROPOSITION The brand communicates through its mascot “Lori”, a rainbow Lorikeet. The Lorikeet is usually seen in the packs. It is seen holding a pallate and a color brush. Lori encourages his little friends to paint and color. He is also seen accompanied by his other friends which includes Diego, a poison dart frog from South America. Together they teach and encourage the kids to paint .

Lori also shares lots of interesting facts related to color pencils which we never knew before.

MASCOT CREATION

Character Development ( Lori , the Lorikeet ) Sketch to Vector transformation

Character Development ( Diego , the Dartfrog ) Sketch to Vector transformation

rand About the b Lorikeet as a brand encourages and installs the practice of coloring and painting among young indivisuals.

It blends both fun and learning with its wide variety of color mediums. The brand communicates through its mascot “Lori� which is a rainbow lorikeet and his friends who tell you to grab your colors and start making this world a little more colorful.

Lori t a

lk

s

Surface Development

Did you know ?

The longest color pencil drawing is 20 inches wide and 500 yards long. Jainthan Francis set this world record by creating his drawing in Sayreville, New Jersey in 2009.

M.R.P Rs. 50 per set (inclusive of all taxes) Indivisual pieces are not intended for retail sale

Qty : One set contains 12 color pencils in assorted shades

www.lorikeet.com

H.S.R Layout, Sector 1, Bangalore - 564003 For ideas and feedback : Customer Care Executive : 022 67229100 Email : info@lorikeet.co.in

Manufactured by : Lorikeet (I) Pvt. Ltd.

safe for children

3+

Age

Mechanism & dimensions of the packaging e a nd cl e a

n

s

af

Pull to open

The packaging was created to contain a set of 12 crayons/ color pencils. The objective of the packaging was to make it visually appealing to the children and to provide them with simple information & knowledge about the product & in general.

PACKAGING

Final Packaging Mechanism of opening & closing of the pack

APPLICATION DESIGN IT’S A JUNGLE OUT THERE TRAVELAPP MOODEST SUGGESTION APP

Concept

work flow

A MOBILE APPLICATION THAT WILL SUGGEST DIFFERENT ACTIVITIES TO PEOPLE BASED ON THEIR MOODS.

Moodest

keywords Human Emotions + Suggestions + Clear Confusion

Idea for moodest

MOOD

What should I do?

+ suggest

Sign up

Sign in Username

Password

Create an Account

Sign in through social media Email

Password

Password confirmation

MOODest basic working idea

Likes/ Interests

Input

User Interests

Food & Drink

+ User Mood

Art

Output

MOODest

History

Architecture Celebrities Animals Fashion Technology Photography

Products

Outdoors

Videos

Health Sports

Design

Science/ Nature

Suggestions for activities How are you feeling + Reason

user story John is a working man, 28 years old. He works in a Rent-a-Cab service in North Carolina. He is a bachelor.

It is a weekend and John is bored. He is seeking for a source of entertainment but can’t come up with a solid idea. He is fiddling with his phone & opens Moodest & finds its interesting.

What we know

What we don’t know

Positive about the application

Likes & Dislikes

Finds it interesting

Therefore ,

who is the user = John what does he seek for = Entertainment what do we have to provide = He has an idea of what he wants to do but is confused about it, so we need to provide a clearer solution to remove his confusion.

Happy

Sad

Sleepy

Excited

Do Something

Share

Blah

Scared

Hear Something

Crazy

Tell Something

Suggest without share

Activities based on your Likes & Mood

Depressed Hungry Surprised In Love

See Something

Friends Friends statuses Suggest an activity

WIREFRAMES The wireframes show the function flow of the application from screen to screen.

12:24 AM

12:24 AM

12:24 AM

12:24 AM

Create Account

Profile

Friends

First Name

Moodest Logo

E-mail address

LOG IN

Jamie is Happy

Jamie is Happy

Jamie is Happy

because his best friend is coming to town & he wants to DO and SEE something.

because his best friend is coming to town & he wants to DO and SEE something.

because his best friend is coming to town & he wants to DO and SEE something.

Suggest

Attach a link

Suggest

Attach a link

Book tickets to Comic Con for the w

because he is travelling to Paris next week.

because he is travelling to Paris next week.

Friends

Maria is scared

Maria is scared

REGISTER VIA GOOGLE +

Create Account

12:24 AM

Friends Statuses

Jackson is excited

Jackson is excited

Likes

12:24 AM

Friends Statuses

because she lost her favourite watch.

or

REGISTER VIA FACEBOOK

12:24 AM

Friends Statuses

because his best friend is coming to town & he wants to DO and SEE something.

Sarah is sad

Sarah is sad

because she lost her favourite watch.

Username

12:24 AM

Friends Statuses

Jamie is Happy

because his best friend is coming to town.

because his best friend is coming to town.

Repeat Password

**************

Jamie is Happy

Jamie is Happy

Last Name

Password

Username@example.com

12:24 AM

Friends Statuses

because she has her exams tomorrow.

because she has her exams tomorrow.

Moodest

Settings

.

12:24 AM

Likes

Art Food & Drink Architecture Animals Videos Celebrities Design Photography Education Travel Sports

12:24 AM

12:24 AM

Friends Statuses

Friends Statuses

Jamie is Happy

Jamie is Happy

because his best friend is coming to town & he wants to DO and SEE something.

Suggest

because his best friend is coming to town & he wants to DO and SEE something.

Attach a link Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

12:24 AM

12:24 AM

Moodest

Moodest

How are you feeling ?

HAPPY because it’s my birthday tomorrow

DO SOMETHING

I am feeling

12:24 AM

HAPPY

12:24 AM

Suggestions

12:24 AM

Suggestions

Travel

because it’s my birthday tomorrow & I want to

DO SOMETHING

Design

Travel

Design

Travel

Suggest Architecture

Food & Living

Architecture

.

1

The Grey lines are the forward function The Red lines are the backward functions

1

Food & Living

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Book tickets to Comic Con for the weekend

Still confused about what to do? Not any more, Moodest solves all your problems.

Moodest is a simple Suggestion app that suggests you activities according to your moods and urges.

Write your mood down and what do you feel like doing which can vary from Do, Hear, See & Tell Something.

After you are done just press Suggest and Moodest lets you choose from four dierent activities according to your likes.

The ProďŹ le page gives you easy access to your likes, your friends statuses, and your Moodest menu & settings for your app.

Hit the Star icon if you like the activity and it will be stored in your like inventory & you can later suggest it to your friends.

The refresh icon lets you get a set of four new activities if you are not intersted in the ones suggested.

With an array of a numerous interest ďŹ elds to choose from you can help moodest sugget you the best possible activities going with just according to what you like

The Moodest suggestion screen shows you four dierent activities to choose from and are followed by the suggestions by your friends. Clicking an activity gives you details about it

Clicking on an activity provides you detailed information about the activity & you can either like it, ask for its location, play it, read it, etc.

Logo Design Icon Credits : Icons Designed by Yegor Shustov

See what your friends are upto and suggest them something if you want or attach a link to an activity that you think suits their situation.

#F0A09B #DBE0DC #B78E94 #F1F1F2

ITS A JUNGLE OUT THERE

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1

Begin your journey by choosing the place you are travelling to

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Its a Jungle out there

Cherish your moments of joy from your old adventures as you glide through your old travel diaries

Explore new land

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Download the map & relevant data about the land ; terrain, flora & fauna,etc. that will help you in your journey

Its a Jungle out there old voyages

AN APP THAT GIVES YOU THE ULTIMATE TRAVELLING EXPERIENCE AS YOU GIVE YOURSELF INTO THE WILD. IT LETS YOU CREATE YOUR OWN TRAILS, HELPS YOU UNDERSTAND THE TERRAIN THE WEATHER & MANY MORE

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Arizona February, 22, 2014

Climate and Land Arizona is noted for its desert climate in its southern half, with very hot summers and mild winters. The northern half of the state features forests of pine, Douglas fir, and spruce trees; the Colorado Plateau; some mountain ranges (such as the San Francisco Mountains); as well as large, deep canyons, with much more moderate summer temperatures and significant winter snowfalls. There are ski resorts in the areas of Flagstaff, Alpine, and Tucson. In addition to the Grand Canyon National Park, there are several national forests, national parks, and national monuments. About one-quarter of the state is made up of Indian Reservations that serve as the home of a number of Native American tribes.

The Horseshoe Bend of the Colorado River is located a few kilometers south of the city of Page in Arizona.

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The navigation screen with the map and a tab bar.

Bon Voyage

Where to buy

The menu has the map a travel diary which stores your pictures from the trip, amenities lists you what all necessities you require for the trip, about the land has data about the land and finally you can begin the journey with clicking enter the jungle.

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Menu

Map

Ammenities

Diary

About the Land

Enter the Jungle

With the follow my trail option you can make your own maps and yet never get lost

Enjoy the freedom to click pictures, check the weather, your location while navigating. you can also save yourself from any trouble just by clicking the sos button, it sends your location details to resue resources

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New Trip

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About Arizona

Diary

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Map

Menu

Arizona

February, 22, 2014

Map

Region

Start a new journey

Nevada

Oregon

Previous trips

Arizona is noted for its desert climate in its southern half, with very hot summers and mild winters. The northern half of the state features forests of pine, Douglas fir, and spruce trees; the Colorado Plateau; some mountain ranges (such as the San Francisco Mountains); as well as large, deep canyons, with much more moderate summer temperatures and significant winter snowfalls. There are ski resorts in the areas of Flagstaff, Alpine, and Tucson. In addition to the Grand Canyon National Park, there are several national forests, national parks, and national monuments. About one-quarter of the state is made up of Indian Reservations that serve as the home of a number of Native American tribes.

Ammenities 37.5 mb

About the land

Arizona

Climate and Land

Download Map

2 minutes remaining

53 mb

Diary

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Text

My First day across the Grand Canyon

My First day across the Grand Canyon

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to

Yousemite Enter the Jungle S.O.S

The Horseshoe Bend of the Colorado River is located a few kilometers south of the city of Page in Arizona.

Start my trip

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+

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Ammenities

Bug Repellant

Bug Repellant

Bull Frog : Mosquito Coast

Necessity

Drinking Water Necessity

Trekking Boots Necessity

Quod cognitum non habet Design

Piso magna dissensio Interior

An insect repellent (also commonly called "bug spray") is a substance applied to skin, clothing, or other surfaces which discourages insects (and arthropods in general) from landing or climbing on that surface. Insect repellents help prevent and control the outbreak of insect-borne diseases such as malaria, Lyme disease, dengue fever, bubonic plague, and West Nile fever. Pest animals commonly serving as vectors for disease include the insects flea, fly, and mosquito; and the arachnid tick.

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Bon Voyage

Bon Voyage

Bon Voyage

12 kms travelled

$ 15

Experiamur igitur inqui Fashion

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Bon Voyage

4C Windy & Chances of rain

254 NW

Wind Speed: 15 mph

Where to buy

Humidity: 80%

Where to buy

?

Where to buy

Where to buy

Where to buy

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Bon Voyage

Bon OldVoyage Trips Latest

Favorites

Popular

Nisi honeste vivatur Design

Nisi honeste vivatur

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Design 11

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Help

Horse Shoe Cave

Nisi honeste vivatur Design 11

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Nisi honeste vivatur Design 11

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Where to buy

What is this ?

Is this harmful ?

Where to buy

An insect repellent (also commonly called "bug spray") is a substance applied to skin, clothing, or other surfaces which discourages insects (and arthropods in general) from landing or climbing on that surface. Insect repellents help prevent and control the outbreak of insect-borne diseases such as malaria, Lyme disease, dengue fever, bubonic plague, and West Nile fever. Pest animals commonly serving as vectors for disease include the insects flea, fly, and mosquito; and the arachnid tick.

Where to buy

FLAT ICON DESIGN

INFOGRAPHICS

Ergononic Study GAME CONTROLLERS The infographic shows the evolution of game controllers, the pressure points while using a game controller, the problems while using a badly designed game controller.

Ergononic Study & Redesign PILLOW

the

Redisigning of a

Pillow

The infographic shows the evolution of pillows, the different sleeping positions, the problems in sleeping in a badly designed pillow. The pressure points in a human body when using a pillow & finally a redesign of a ergonomically correct pillow.

A pillow is a cushion support for the head or other parts of the body, usually used while sleeping on a bed, or for the body as used on a couch or chair.

Key timeline

explanation

Pillow use has been associated with the mummies and tombs of ancient Egypt dating back to 2055-1985 B.C Ancient Egyptian pillows were wooden or stone headrests.The ancient Egyptians used these wooden or stone pillows in order to provide support to a corpse’s head, uphold body vigor, keep blood circulating, and keep demons away.

History

Cotton is a common filler and is considered to be healthier than synthetic fills.Other materials consisst of foam, synthetic plastic fibers, feathers, or down and viscoelastic foam and latex.

Parts

Points of strain

The Romans and Greeks of ancient Europe mastered the creation of the softer pillow. These pillows were stuffed with reeds, feathers, and straw in order to make them softer and more comfortable.

People in ancient Europe started to use pillows when going to church in order to kneel on while praying and to place holy books on. European pillows continue to have a lot of popularity still to this day because of their beauty and quality.

Chinese dynasties used pillows that were made from a wide range of materials including bamboo, jade, porcelain, wood, and bronze. Porcelain pillows became the most popular. The Chinese decorated their pillows by making them different shapes and by painting pictures of animals, humans, and plants on them.

Ty p e s o f P i l l o w s

Spinal cord

1 2 3

Bed Pillows

Cervical Curve

Orthopedic pillows

Throacic Curve

Decorative pillows

The fill is surrounded with a cover or shell made of cloth, such as silk, known as the pillow case or pillow slip. Some pillows have a fancier cover called a sham which is closed on all sides and usually has a slit in the back through which the pillow is placed.

Sleeping position

china

Europe

Egypt

Lumbar Curve

T h i s s l e e p p o s i ti o n i s t h e s e c o n d m o s t popular as it is preferred by approximately 30% of people.

T h e t y p i c a l b a c k s l e e p i n g p o s i ti o n p l a c e s s t r a i n o n t h e l o w e r b a c k a n d n e c k . N o r m a l l y , t h e b u tt o c k s a n d t h e u p p e r b a c k a r e in contact with the sleep surface, while the lower back is minimally supported. This posture can strain the lower back and cause pain and discomfort.

T r a d i ti o n a l p i l l o w s o ft e n p r o v i d e m i n i m a l n e c k s u p p o r t a n d i n d u c e n e c k s t r a i n i n t h i s p o s i ti o n .

Redesign 50c

The problems faced with a normal pillow while sleeping straight due to wrong positioning of the pillows

New Pillow Position measurements 56cm

6cm

11cm

3.5cm

Support Pillows

Placing a support pillow between the neck and sleep surface will maintain the cervical curve of the spine. Placing a support pillow under the lower back and knees reduces strain on the lumbar curve of the lower back. The use of a neck support pillow can improve support for the curvical curve of the s p i n e . A l t o g e t h e r , t h e s e p r a c ti c e s d i s tribute the force of gravity across the length of the spine and reduce the probability neck or back pain during sleep.

20c

11c

10cm

Cervical curve support

m

m

m

Depression to support cheek

The redesigning of the pillow which corrects the problems faced earlier.

Service & Advantages SPEEDCLEAN The infographic was made for a laundry and dry cleaning brand called SpeedClean.

The infographic shows how Speedclean functions and what services they provide and how advantageous they are over other laundry services.

SERVICES

9:00AM - 9:00 PM ALL WEEK

BENEFITS

SERVICES

9:00AM - 9:00 PM ALL WEEK

BENEFITS MORE BENEFITS

FOR THE ENTIRE FAMILY

A zoomed in version of the infographic showing what services Speedclean provide.

MORE BENEFITS

START LIVING EASY

080-67142121 +91-9972730945

CRAFT CLUSTER CHENNAPATNA

Chennapatna The Map

Our very own toy story is a document created to promote the art of toy making from Chennapatna a small town in Karnataka. In the native language (Kannada), Channapatna is also called as “Gombegalaooru” meaning toys town in English. The city is famous for its wooden toys and lacquer ware. These toys are manufactured in traditional or advanced small scale industries.

It is a crafts cluster of over 3000 traditional artisans engaged in the production of lacquer ware.

Kalanagar Siddu Lodge

Maya Organic

Kunnir Kattte

Anugraha Lodge

Bangalore - Mysore Highway

Chennapatna East Police Station

Daira

Aale Mara

wn o y r e Our v ory t s y To

Chennapatna

0 km

The wood is light in color, slightly towards off white, it is a soft wood. The wood has a fine grain and polishes to a bright finish. The wood doen’t require any chemical treatment before use and naturally resists most ailements. One of the drawbacks of this wood is that big objects cannot be made out of the wood as it cracks easily when used,for it is soft in nature. The powder gathered during production is further used to make incense sticks.

Lac

Lac is a form of natural polish that gives finishing to the products. lac is scraped from the bark of the trees where the female lac bug, secretes it to form a tunnel-like tube as it traverses the branches of tree. Though these tunnels are sometimes referred to as "cocoons", they are not literally cocoons in the entomological sense.. The insects suck the sap of the tree and excrete "sticklac" almost constantly. The least colouredlac is produced when the insects feed on the kursum tree, (Schleicheratrijuga).

Pine Le af rew c S

The leaves of the screw pine like any other palm tree has a bunch of long thick leaves and grows densely in branches, these leaves are used to spread the lac evenly with the presence of friction generated during turning, and it also helps in giving a glossy finish to the product.

The screw pine leaves don’t need any kind of inspection. They just need to be dried off completely before they can be used. Dried off leaves have a brown color with hardly any trace of green.

Manufactuing process

uring the Alle Proc ma ra or

The project comprises of illustrations & infographics showing Chennapatna as a town, its map, the process of toy making, the artisan and how they work to make these beautiful laquer toys.

wood y r ivo e th

Seas on

nto desi od i red o w

apes sh

of wood ing

Cutting th e

e hin ac

rea

Car vi

in the lathe oys m et

coloring o d n f th a g n

Toys are

INFOGRAPHICS & ILLUSTRATIONS

e to b y d

sold

POSTERS SILVER LINING This project was done in my my 2 months of internship period for Sapta IDC. The project Silver Lining was about making motivational posters for a persona created who faces everyday problems in his daily life.

The project comprised of the followin steps: SECONDARY RESEARCH

+

Research on Human emotions and moods.

Mood diversion methods.

Places which require motivation.

Why should one keep happy.

Major reasons and causes of depressions and pessemism.

Poster Making Trends & Styles.

Typography Trends.

PRIMARY RESEARCH An online survey on finding people’s Emotional Quotient.

Mood - Meters to determine people’s varying moods throughout the day.

Interviewing people

PERSONA DEVELOPMENT EMPATHY MAP BRAINSTORMING IDEAS SKETCHING IDEAS FINALIZING IDEAS AND CREATION

This was a Mood Meter created to understand different moods a person has in his day to day timeline.

About the POSTER This Poster was made taking inspirations from hand drawn posters.

The uneven and mixed thickness of the strokes and lines retain the hand drawn feel. The poster contains small illustrations which define an activity. The illustrations together form a speech bubble, which is being told by a ‘ wise man ‘. The concept behind the poster is that the user is being adviced by a wise and experienced man to engage himself into a million of activitites rather than drowning himself in sorrow and depression.

The message in the poster says, “ With so many things to do, do you think being sad is an alternative.” so it leaves you to think for yourself if it is actually worth speding your precious time being sad or doing these wonderful activities instead.

About the POSTER The Poster shows the making of a human being primarily focused as the persona here.

He is being built by other miniscule humans, who are dedicated workers who put their heart and soul in the making of you. Psychologically these little men portray people who bulid you throughout your lifetime, your parents, your friends, your teachers, your collegues, etc.

These little men are seen performing different activities with great dedication and they are building you in a manner that you can deal with every obstacle that life as to offer you.

ILLUSTRATIVE POSTERS The project Graphic Songs is about creating illustrative posters of famous songs & artists.

John Lennon Imagine

The Script The Man who can’t be moved

The Beatles Let it Be

Pink Floyd Wish you were here

Pink Floyd Comfortably Numb

POSTERS & SIGNAGES I SERVICES

Bite the opportunity

your

The project involved making of posters and signages for the interiors of an Apple Service Center called I Services.

We An

‘s a day keeps

away

Cause letting it be is too mainstream

ILLUSTRATIONS

Stay hungry, Stay foolish

Follow your heart, i followed mine

LOGOS FANDORA Logo design for a online fan merchandise company called “Fandora”. The inpirations for the logo were the pandora’s box, elements of magic, treasure chest.

Logo design for a short film making house called “ Pathshala Productions”.

The winged treasure chest was taken as a prime element for the logo.

Fandora

Fandora P

Fandora

Fandora

R

O

D

U

C

T

I

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Logo design for a hypothetical food brand called “ Piece of Mind”.

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FANDORA

Logo Variations

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Final Logo

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EDITORIAL DESIGN SAPTA INTERNSHIP DOCUMENT A book made to document our summer internship for 2 months. The document talks about the company its organisation, kinds of work, etc.

EDITORIAL DESIGN AN I FOR AN EYE, A BOOK ON SURREALISM A book made talk about surrealism, the movement as it started , the artists involved, the charactaristics of the movement and how it is followed in today’s world.

CHARACTER DEVELOPMENT

This was a character created for a page in Wikihow to promote reading.

This was a Mascot created for a client called Fly by Knight, a midnight express delivery service for food, medicines,etc.

ARTWORKS

PHOTOGRAPHY FACES & PLACES

PHOTOGRAPHY FACES & PLACES

Curriculum Vitae Strengths

Software Skills

HELLO!

Ai Ps

Illustration

Editorial Design

Packaging

Branding

Photography

Typography

Id

UI Design

Cdr

3d Modelling

Identity

Anurag Das

3ds

Infographics

16th May, 1992 speaks English, Hindi, Bengali calm, thoughtful and determined

Cad

Character Design Digital Illustration

About me Education

2008

Passed Class 10 from Don Bosco School (ICSE )

2010

Passed Class 12 from Don Bosco School (ISC )

2015

Graduate with B.Des in Accessory Design from National Institute of Fashion Technology

Accolades and Experience June 2014 - July 2014 Interned as a Communication Designer at Sapta IDC

Freelanced for Interior Artist for I Services.

Freelanced as an Illustrator for Graphic Songs

I am a student pursuing Accessory Design from National Institute of Fashion Technology, Bangalore. I have a knack of creating simple and effective objects and have the urge to provide the same to find the best Communication Design solutions.

I talk less and observe more thereby letting my designs do the talking. +919535318914 I am organised, self motivated and always enthusiastic to learn and improve for good. das.anuragdas.anurag@gmail.com

Contact Me

http://www.behance.net/flea147

Interests Illustration

Reading

Stargazing

Writing

Soccer

Trekking

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