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HELLO I am
anurag das I am a student pursuing B.Des degree in Accessory Design from National Institute of Fashion Technology. I have a knack of creating simple and effective objects and have the urge to provide the same to find the best Communication Design solutions. I talk less and observe more thereby letting my designs do the talking. I am organised, self motivated and always enthusiastic to learn and improve for good.
Contents 1 . Branding & Packaging 2 . User Interface/ experience 3 . Infographics 4 . Poster designs 5 . Editorial Design 6 . Character Development 7 . Illustrations 8 . Photography
Mohan’s Cornflakes Lorikeet Colors Moodest ( Mobile App) Its a jungle out there ( Mobile App)
BRANDING & PACKAGING
BRANDING MOHANS CORNFLAKES
LOGO CREATION The Logo was designed keeping the Indian farmers in mind and how they toil to make ends meet. The Logo had to have elements taken from a typical Indian farmer. The Logo should also have a bright and illustrative touch to it as it is targetted towards the children.
Inspirations
OHUN’S M
OHUN’S M
Cornflakes
Iterations
Cornflakes Mohan Meakin is one of the oldest producers of cornflakes in India. They have a major hold in the breakfast cereal category in the Indian market. Mohan’s Cornflakes are one of the oldest and tastiest of cornflakes but they still lag a lot behind Kellogg’s. The sole reason being Kellogg’s has better way of marketing its products. It has a strong brand image and loyality. It has a significant brand identity. The Kellogg’s logo is so popular that people mistake any cornflakes pack to be Kellogg’s. Mohan Meakin requires a better brand identity to reach out to its loyal customers who still buy Mohan’s Cornflakes over Kellogg’s and othe competetive brands.
MOHUN’S
Cornflakes
OHUN’S M
Cornflakes
OHUN’S M
OHUN’S M
Cornflakes
Cornflakes
OHUN’S M
OHUN’S M
Cornflakes
Cornflakes
Typefaces
Aa
Quicksand designed by Andrew Paglinawan
OHUN’S M
ABCD EFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 1234567890
Cornflakes
Aa
The Nauti Gal
designed by Rob Leuschke
A B C D E F G H I J K LMN O P QR S T U V W XYZ abcd ef ghi jklmnopqr st uvwxy z 1234567890
BRAND ABSTRACTS The Corn from the logo is repeated to form a pattern which is used in the visiting cards and letterheads
OHUN’S M
Cornflakes
OHUN’S M
Cornflakes
H.N. Handa Company Secretary +91 - 1792- 2304 50
solan@mohanmeakin.com
OHUN’S M
Cornflakes
Mohan Meakin Limited Solan Brewery. (H.P) 173214
Business Card Front
Business Card back
Brand Stationery :
Letterhead, Application home page, CD cover, Envelope, Business cards.
PACKAGING Store in a dry place
Cornflakes
MOHUN’S
Classic Cornflakes Mix
The shape of the box for the packaging is inspired from a barn or a farm. The Packaging Graphics were made using isometry. The Packaging is done for containing 180 g of Mohan’s Classic Cornflakes Mix.
Low on fat & High on Vitamins
180 g OHUN’S M
Classic cornflakes Mix
Cornflakes
Working mechanism of the packaging :
The packaging involves a primary & a secondary packaging, the primary packaging contains the cornflakes whereas the secondary packaging has the pack specifications & branding.
Surface development Secondary Packaging (Front)
Quality Codes Best before
Press to close
13 / 05 / 14
Press to close
180 g
Making the best Cornflakes in India since 1855
Nutrient Information per 100 g of the Product
Mohun’s Classic Cornflakes Mix Energy Fat Carbohydrates Protein Vitamin C Vitamin E Iron Sodium Pottasium Magnesium Phosphorus
372.2 K. Cal 0.25 g 85.91 g 6.58 g 7.51 mg 0.13 mg 0.81 mg 0.77 g 0.13 g 11.1 g 47.2 g
Net Weight : 250 g Maximum Retail Price Rs. 75
Proprietary Food
Our Promise “We pride ourselves on bringing you our very best in every bowl, that’s why we don’t make for anyone else.”
Malted & Toasted Ingridients : Corn Grits, Sugar, Salt, Malt Extract Baking Powder, Sodium Biocarbonate, Niacin Manufactured By :
For Complaint, Contact Manager Consumer Cell Tel. No. : 0120-2657001
Mohan Meakin Limited Estd. 1855 Mohan Nagar, Gaziabad ( U.P. )- 201007 Tel. No. : 0120-2657001-6 Regd. Office : Solan Brewery Solan - 173214, Himachal Pradesh email : mohannagar@mohanmeakin.com
Box can be recycled
Surface development Secondary Packaging (Back)
Store away from heat and moisture
Final Packaging
ADVERTISEMENTS The Advertisements were made trying to promote the nutrition value of the cornflakes. The advertisements were made taking inspiration from 8 - bit pixels. It is an upcoming trend and familiarizes with video games played by the kids and hence being an added bonus to the customer’s attraction rate.
PACKAGING LORIKEET
BRAND IDEATION The Brand is inspired from the Rainbow Lorikeet, a species of Australasian parrot found in Australia, eastern Indonesia (Maluku and Western New Guinea), Papua New Guinea, New Caledonia, Solomon Islands and Vanuatu. The idea behind choosing the brand name was because kids of the age 3 to 8 years old usually relate to things that are colorful and taking the lorikeet as an example they can relate to a rainbow coloured parrot. It also teaches them how colorful nature is.
LOGO CREATION
Lorikeet is a hypothetical brand which sells crayons and color pencils. They cater to an age goup of children from 3 - 8 year olds.
The Logo is designed so as to show the flow of colors as you draw or paint for the first time. It has rounded corners and warm colors naturally atrracting the attention of kids.
BRAND’S UNIQUE SELLING PROPOSITION The brand communicates through its mascot “Lori”, a rainbow Lorikeet. The Lorikeet is usually seen in the packs. It is seen holding a pallate and a color brush. Lori encourages his little friends to paint and color. He is also seen accompanied by his other friends which includes Diego, a poison dart frog from South America. Together they teach and encourage the kids to paint . Lori also shares lots of interesting facts related to color pencils which we never knew before.
MASCOT CREATION
Character Development ( Lori , the Lorikeet ) Sketch to Vector transformation
Character Development ( Diego , the Dartfrog ) Sketch to Vector transformation
rand About the b Lorikeet as a brand encourages and installs the practice of coloring and painting among young indivisuals. It blends both fun and learning with its wide variety of color mediums. The brand communicates through its mascot “Lori� which is a rainbow lorikeet and his friends who tell you to grab your colors and start making this world a little more colorful.
Lori t a
lk
s
Surface Development
Did you know ? The longest color pencil drawing is 20 inches wide and 500 yards long. Jainthan Francis set this world record by creating his drawing in Sayreville, New Jersey in 2009. M.R.P Rs. 50 per set (inclusive of all taxes) Indivisual pieces are not intended for retail sale
Qty : One set contains 12 color pencils in assorted shades
www.lorikeet.com
H.S.R Layout, Sector 1, Bangalore - 564003 For ideas and feedback : Customer Care Executive : 022 67229100 Email : info@lorikeet.co.in
Manufactured by : Lorikeet (I) Pvt. Ltd.
safe for children
3+
Age
Mechanism & dimensions of the packaging e a nd cl e a
n
s
af
Pull to open
The packaging was created to contain a set of 12 crayons/ color pencils. The objective of the packaging was to make it visually appealing to the children and to provide them with simple information & knowledge about the product & in general.
PACKAGING
Final Packaging Mechanism of opening & closing of the pack
APPLICATION DESIGN IT’S A JUNGLE OUT THERE TRAVELAPP MOODEST SUGGESTION APP
Concept
work flow
A MOBILE APPLICATION THAT WILL SUGGEST DIFFERENT ACTIVITIES TO PEOPLE BASED ON THEIR MOODS.
Moodest
keywords Human Emotions + Suggestions + Clear Confusion
Idea for moodest
MOOD
What should I do?
+ suggest
Sign up
Sign in Username
Password
Create an Account
Sign in through social media Email
Password
Password confirmation
MOODest basic working idea
Likes/ Interests
Input
User Interests
Food & Drink
+ User Mood
Art
Output
MOODest
History
Architecture Celebrities Animals Fashion Technology Photography
Products
Outdoors
Videos
Health Sports
Design
Science/ Nature
Suggestions for activities How are you feeling + Reason
user story John is a working man, 28 years old. He works in a Rent-a-Cab service in North Carolina. He is a bachelor. It is a weekend and John is bored. He is seeking for a source of entertainment but can’t come up with a solid idea. He is fiddling with his phone & opens Moodest & finds its interesting.
What we know
What we don’t know
Positive about the application
Likes & Dislikes
Finds it interesting
Therefore ,
who is the user = John what does he seek for = Entertainment what do we have to provide = He has an idea of what he wants to do but is confused about it, so we need to provide a clearer solution to remove his confusion.
Happy
Sad
Sleepy
Excited
Do Something
Share
Blah
Scared
Hear Something
Crazy
Tell Something
Suggest without share
Activities based on your Likes & Mood
Depressed Hungry Surprised In Love
See Something
Friends Friends statuses Suggest an activity
WIREFRAMES The wireframes show the function flow of the application from screen to screen.
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12:24 AM
12:24 AM
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Create Account
Profile
Friends
First Name
Moodest Logo
E-mail address
LOG IN
Jamie is Happy
Jamie is Happy
Jamie is Happy
because his best friend is coming to town & he wants to DO and SEE something.
because his best friend is coming to town & he wants to DO and SEE something.
because his best friend is coming to town & he wants to DO and SEE something.
Suggest
Attach a link
Suggest
Attach a link
Book tickets to Comic Con for the w
because he is travelling to Paris next week.
because he is travelling to Paris next week.
Friends
Maria is scared
Maria is scared
REGISTER VIA GOOGLE +
Create Account
12:24 AM
Friends Statuses
Jackson is excited
Jackson is excited
Likes
12:24 AM
Friends Statuses
because she lost her favourite watch.
or
REGISTER VIA FACEBOOK
12:24 AM
Friends Statuses
because his best friend is coming to town & he wants to DO and SEE something.
Sarah is sad
Sarah is sad
because she lost her favourite watch.
Username
12:24 AM
Friends Statuses
Jamie is Happy
because his best friend is coming to town.
because his best friend is coming to town.
Repeat Password
**************
Jamie is Happy
Jamie is Happy
Last Name
Password
Username@example.com
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Friends Statuses
because she has her exams tomorrow.
because she has her exams tomorrow.
Moodest
Settings
.
12:24 AM
Likes
Art Food & Drink Architecture Animals Videos Celebrities Design Photography Education Travel Sports
12:24 AM
12:24 AM
Friends Statuses
Friends Statuses
Jamie is Happy
Jamie is Happy
because his best friend is coming to town & he wants to DO and SEE something.
Suggest
because his best friend is coming to town & he wants to DO and SEE something.
Attach a link Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
12:24 AM
12:24 AM
Moodest
Moodest
How are you feeling ?
HAPPY because it’s my birthday tomorrow
DO SOMETHING
I am feeling
12:24 AM
HAPPY
12:24 AM
Suggestions
12:24 AM
Suggestions
Travel
because it’s my birthday tomorrow & I want to
DO SOMETHING
Design
Travel
Design
Travel
Suggest Architecture
Food & Living
Architecture
. 1
The Grey lines are the forward function The Red lines are the backward functions
1
Food & Living
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Book tickets to Comic Con for the weekend
Still confused about what to do? Not any more, Moodest solves all your problems. Moodest is a simple Suggestion app that suggests you activities according to your moods and urges.
Write your mood down and what do you feel like doing which can vary from Do, Hear, See & Tell Something. After you are done just press Suggest and Moodest lets you choose from four dierent activities according to your likes.
The ProďŹ le page gives you easy access to your likes, your friends statuses, and your Moodest menu & settings for your app.
Hit the Star icon if you like the activity and it will be stored in your like inventory & you can later suggest it to your friends.
The refresh icon lets you get a set of four new activities if you are not intersted in the ones suggested.
With an array of a numerous interest ďŹ elds to choose from you can help moodest sugget you the best possible activities going with just according to what you like
The Moodest suggestion screen shows you four dierent activities to choose from and are followed by the suggestions by your friends. Clicking an activity gives you details about it
Clicking on an activity provides you detailed information about the activity & you can either like it, ask for its location, play it, read it, etc.
Logo Design Icon Credits : Icons Designed by Yegor Shustov
See what your friends are upto and suggest them something if you want or attach a link to an activity that you think suits their situation.
#F0A09B #DBE0DC #B78E94 #F1F1F2
ITS A JUNGLE OUT THERE
2
1
Begin your journey by choosing the place you are travelling to
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Its a Jungle out there
Cherish your moments of joy from your old adventures as you glide through your old travel diaries
Explore new land
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Download the map & relevant data about the land ; terrain, flora & fauna,etc. that will help you in your journey
Its a Jungle out there old voyages
AN APP THAT GIVES YOU THE ULTIMATE TRAVELLING EXPERIENCE AS YOU GIVE YOURSELF INTO THE WILD. IT LETS YOU CREATE YOUR OWN TRAILS, HELPS YOU UNDERSTAND THE TERRAIN THE WEATHER & MANY MORE
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Arizona February, 22, 2014
Climate and Land Arizona is noted for its desert climate in its southern half, with very hot summers and mild winters. The northern half of the state features forests of pine, Douglas fir, and spruce trees; the Colorado Plateau; some mountain ranges (such as the San Francisco Mountains); as well as large, deep canyons, with much more moderate summer temperatures and significant winter snowfalls. There are ski resorts in the areas of Flagstaff, Alpine, and Tucson. In addition to the Grand Canyon National Park, there are several national forests, national parks, and national monuments. About one-quarter of the state is made up of Indian Reservations that serve as the home of a number of Native American tribes.
The Horseshoe Bend of the Colorado River is located a few kilometers south of the city of Page in Arizona.
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The navigation screen with the map and a tab bar.
Bon Voyage
Where to buy
The menu has the map a travel diary which stores your pictures from the trip, amenities lists you what all necessities you require for the trip, about the land has data about the land and finally you can begin the journey with clicking enter the jungle.
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Menu
Map
Ammenities
Diary
About the Land
Enter the Jungle
With the follow my trail option you can make your own maps and yet never get lost
Enjoy the freedom to click pictures, check the weather, your location while navigating. you can also save yourself from any trouble just by clicking the sos button, it sends your location details to resue resources
THE WIREFRAMES 0:00 PM
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New Trip
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About Arizona
Diary
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Map
Menu
Arizona
February, 22, 2014
Map
Region
Start a new journey
Nevada
Oregon
Previous trips
Arizona is noted for its desert climate in its southern half, with very hot summers and mild winters. The northern half of the state features forests of pine, Douglas fir, and spruce trees; the Colorado Plateau; some mountain ranges (such as the San Francisco Mountains); as well as large, deep canyons, with much more moderate summer temperatures and significant winter snowfalls. There are ski resorts in the areas of Flagstaff, Alpine, and Tucson. In addition to the Grand Canyon National Park, there are several national forests, national parks, and national monuments. About one-quarter of the state is made up of Indian Reservations that serve as the home of a number of Native American tribes.
Ammenities 37.5 mb
About the land
Arizona
Climate and Land
Download Map
2 minutes remaining
53 mb
Diary
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Text
My First day across the Grand Canyon
My First day across the Grand Canyon
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to
Yousemite Enter the Jungle S.O.S
The Horseshoe Bend of the Colorado River is located a few kilometers south of the city of Page in Arizona.
Start my trip
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+
+
+
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Ammenities
Bug Repellant
Bug Repellant
Bull Frog : Mosquito Coast
Necessity
Drinking Water Necessity
Trekking Boots Necessity
Quod cognitum non habet Design
Piso magna dissensio Interior
An insect repellent (also commonly called "bug spray") is a substance applied to skin, clothing, or other surfaces which discourages insects (and arthropods in general) from landing or climbing on that surface. Insect repellents help prevent and control the outbreak of insect-borne diseases such as malaria, Lyme disease, dengue fever, bubonic plague, and West Nile fever. Pest animals commonly serving as vectors for disease include the insects flea, fly, and mosquito; and the arachnid tick.
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Bon Voyage
Bon Voyage
Bon Voyage
12 kms travelled
$ 15
Experiamur igitur inqui Fashion
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Bon Voyage
4C Windy & Chances of rain
254 NW
Wind Speed: 15 mph
Where to buy
Humidity: 80%
Where to buy
?
Where to buy
Where to buy
Where to buy
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Bon Voyage
Bon OldVoyage Trips Latest
Favorites
Popular
Nisi honeste vivatur Design
Nisi honeste vivatur
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Design 11
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Help
Horse Shoe Cave
Nisi honeste vivatur Design 11
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Nisi honeste vivatur Design 11
11
Where to buy
What is this ?
Is this harmful ?
Where to buy
An insect repellent (also commonly called "bug spray") is a substance applied to skin, clothing, or other surfaces which discourages insects (and arthropods in general) from landing or climbing on that surface. Insect repellents help prevent and control the outbreak of insect-borne diseases such as malaria, Lyme disease, dengue fever, bubonic plague, and West Nile fever. Pest animals commonly serving as vectors for disease include the insects flea, fly, and mosquito; and the arachnid tick.
Where to buy
FLAT ICON DESIGN
INFOGRAPHICS
Ergononic Study GAME CONTROLLERS The infographic shows the evolution of game controllers, the pressure points while using a game controller, the problems while using a badly designed game controller.
Ergononic Study & Redesign PILLOW
the
Redisigning of a
Pillow
The infographic shows the evolution of pillows, the different sleeping positions, the problems in sleeping in a badly designed pillow. The pressure points in a human body when using a pillow & finally a redesign of a ergonomically correct pillow.
A pillow is a cushion support for the head or other parts of the body, usually used while sleeping on a bed, or for the body as used on a couch or chair.
Key timeline
explanation
Pillow use has been associated with the mummies and tombs of ancient Egypt dating back to 2055-1985 B.C Ancient Egyptian pillows were wooden or stone headrests.The ancient Egyptians used these wooden or stone pillows in order to provide support to a corpse’s head, uphold body vigor, keep blood circulating, and keep demons away.
History
Cotton is a common filler and is considered to be healthier than synthetic fills.Other materials consisst of foam, synthetic plastic fibers, feathers, or down and viscoelastic foam and latex.
Parts
Points of strain
The Romans and Greeks of ancient Europe mastered the creation of the softer pillow. These pillows were stuffed with reeds, feathers, and straw in order to make them softer and more comfortable. People in ancient Europe started to use pillows when going to church in order to kneel on while praying and to place holy books on. European pillows continue to have a lot of popularity still to this day because of their beauty and quality.
Chinese dynasties used pillows that were made from a wide range of materials including bamboo, jade, porcelain, wood, and bronze. Porcelain pillows became the most popular. The Chinese decorated their pillows by making them different shapes and by painting pictures of animals, humans, and plants on them.
Ty p e s o f P i l l o w s
Spinal cord
1 2 3
Bed Pillows
Cervical Curve
Orthopedic pillows
Throacic Curve
Decorative pillows
The fill is surrounded with a cover or shell made of cloth, such as silk, known as the pillow case or pillow slip. Some pillows have a fancier cover called a sham which is closed on all sides and usually has a slit in the back through which the pillow is placed.
Sleeping position
china
Europe
Egypt
Lumbar Curve
T h i s s l e e p p o s i ti o n i s t h e s e c o n d m o s t popular as it is preferred by approximately 30% of people. T h e t y p i c a l b a c k s l e e p i n g p o s i ti o n p l a c e s s t r a i n o n t h e l o w e r b a c k a n d n e c k . N o r m a l l y , t h e b u tt o c k s a n d t h e u p p e r b a c k a r e in contact with the sleep surface, while the lower back is minimally supported. This posture can strain the lower back and cause pain and discomfort. T r a d i ti o n a l p i l l o w s o ft e n p r o v i d e m i n i m a l n e c k s u p p o r t a n d i n d u c e n e c k s t r a i n i n t h i s p o s i ti o n .
Redesign 50c
The problems faced with a normal pillow while sleeping straight due to wrong positioning of the pillows
New Pillow Position measurements 56cm
6cm
11cm
3.5cm
Support Pillows
Placing a support pillow between the neck and sleep surface will maintain the cervical curve of the spine. Placing a support pillow under the lower back and knees reduces strain on the lumbar curve of the lower back. The use of a neck support pillow can improve support for the curvical curve of the s p i n e . A l t o g e t h e r , t h e s e p r a c ti c e s d i s tribute the force of gravity across the length of the spine and reduce the probability neck or back pain during sleep.
20c
11c
10cm
Cervical curve support
m
m
m
Depression to support cheek
The redesigning of the pillow which corrects the problems faced earlier.
Service & Advantages SPEEDCLEAN The infographic was made for a laundry and dry cleaning brand called SpeedClean. The infographic shows how Speedclean functions and what services they provide and how advantageous they are over other laundry services.
SERVICES
9:00AM - 9:00 PM ALL WEEK
BENEFITS
SERVICES
9:00AM - 9:00 PM ALL WEEK
BENEFITS MORE BENEFITS
FOR THE ENTIRE FAMILY
A zoomed in version of the infographic showing what services Speedclean provide.
MORE BENEFITS
START LIVING EASY
080-67142121 +91-9972730945
CRAFT CLUSTER CHENNAPATNA
Chennapatna The Map
Our very own toy story is a document created to promote the art of toy making from Chennapatna a small town in Karnataka. In the native language (Kannada), Channapatna is also called as “Gombegalaooru” meaning toys town in English. The city is famous for its wooden toys and lacquer ware. These toys are manufactured in traditional or advanced small scale industries. It is a crafts cluster of over 3000 traditional artisans engaged in the production of lacquer ware.
Kalanagar Siddu Lodge
Maya Organic
Kunnir Kattte
Anugraha Lodge
Bangalore - Mysore Highway
Chennapatna East Police Station
Daira
Aale Mara
wn o y r e Our v ory t s y To
Chennapatna
0 km
The wood is light in color, slightly towards off white, it is a soft wood. The wood has a fine grain and polishes to a bright finish. The wood doen’t require any chemical treatment before use and naturally resists most ailements. One of the drawbacks of this wood is that big objects cannot be made out of the wood as it cracks easily when used,for it is soft in nature. The powder gathered during production is further used to make incense sticks.
Lac
Lac is a form of natural polish that gives finishing to the products. lac is scraped from the bark of the trees where the female lac bug, secretes it to form a tunnel-like tube as it traverses the branches of tree. Though these tunnels are sometimes referred to as "cocoons", they are not literally cocoons in the entomological sense.. The insects suck the sap of the tree and excrete "sticklac" almost constantly. The least colouredlac is produced when the insects feed on the kursum tree, (Schleicheratrijuga).
Pine Le af rew c S
The leaves of the screw pine like any other palm tree has a bunch of long thick leaves and grows densely in branches, these leaves are used to spread the lac evenly with the presence of friction generated during turning, and it also helps in giving a glossy finish to the product. The screw pine leaves don’t need any kind of inspection. They just need to be dried off completely before they can be used. Dried off leaves have a brown color with hardly any trace of green.
Manufactuing process
uring the Alle Proc ma ra or
The project comprises of illustrations & infographics showing Chennapatna as a town, its map, the process of toy making, the artisan and how they work to make these beautiful laquer toys.
wood y r ivo e th
Seas on
nto desi od i red o w
apes sh
of wood ing
Cutting th e
e hin ac
rea
Car vi
in the lathe oys m et
coloring o d n f th a g n
Toys are
INFOGRAPHICS & ILLUSTRATIONS
e to b y d
sold
POSTERS SILVER LINING This project was done in my my 2 months of internship period for Sapta IDC. The project Silver Lining was about making motivational posters for a persona created who faces everyday problems in his daily life. The project comprised of the followin steps: SECONDARY RESEARCH
+
Research on Human emotions and moods. Mood diversion methods. Places which require motivation. Why should one keep happy. Major reasons and causes of depressions and pessemism. Poster Making Trends & Styles. Typography Trends.
PRIMARY RESEARCH An online survey on finding people’s Emotional Quotient. Mood - Meters to determine people’s varying moods throughout the day. Interviewing people
PERSONA DEVELOPMENT EMPATHY MAP BRAINSTORMING IDEAS SKETCHING IDEAS FINALIZING IDEAS AND CREATION
This was a Mood Meter created to understand different moods a person has in his day to day timeline.
About the POSTER This Poster was made taking inspirations from hand drawn posters. The uneven and mixed thickness of the strokes and lines retain the hand drawn feel. The poster contains small illustrations which define an activity. The illustrations together form a speech bubble, which is being told by a ‘ wise man ‘. The concept behind the poster is that the user is being adviced by a wise and experienced man to engage himself into a million of activitites rather than drowning himself in sorrow and depression. The message in the poster says, “ With so many things to do, do you think being sad is an alternative.” so it leaves you to think for yourself if it is actually worth speding your precious time being sad or doing these wonderful activities instead.
About the POSTER The Poster shows the making of a human being primarily focused as the persona here. He is being built by other miniscule humans, who are dedicated workers who put their heart and soul in the making of you. Psychologically these little men portray people who bulid you throughout your lifetime, your parents, your friends, your teachers, your collegues, etc. These little men are seen performing different activities with great dedication and they are building you in a manner that you can deal with every obstacle that life as to offer you.
ILLUSTRATIVE POSTERS The project Graphic Songs is about creating illustrative posters of famous songs & artists.
John Lennon Imagine
The Script The Man who can’t be moved
The Beatles Let it Be
Pink Floyd Wish you were here
Pink Floyd Comfortably Numb
POSTERS & SIGNAGES I SERVICES
Bite the opportunity
your
The project involved making of posters and signages for the interiors of an Apple Service Center called I Services.
We An
‘s a day keeps
away
Cause letting it be is too mainstream
ILLUSTRATIONS
Stay hungry, Stay foolish
Follow your heart, i followed mine
LOGOS FANDORA Logo design for a online fan merchandise company called “Fandora”. The inpirations for the logo were the pandora’s box, elements of magic, treasure chest.
Logo design for a short film making house called “ Pathshala Productions”.
The winged treasure chest was taken as a prime element for the logo.
Fandora
Fandora P
Fandora
Fandora
R
O
D
U
C
T
I
O
Logo design for a hypothetical food brand called “ Piece of Mind”.
R
O
D
U
C
T
I
O
N
S
P
R
Color Variations
FANDORA
Logo Variations
FANDORA
S
Final Logo
P
FA N D O R A
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EDITORIAL DESIGN SAPTA INTERNSHIP DOCUMENT A book made to document our summer internship for 2 months. The document talks about the company its organisation, kinds of work, etc.
EDITORIAL DESIGN AN I FOR AN EYE, A BOOK ON SURREALISM A book made talk about surrealism, the movement as it started , the artists involved, the charactaristics of the movement and how it is followed in today’s world.
CHARACTER DEVELOPMENT
This was a character created for a page in Wikihow to promote reading.
This was a Mascot created for a client called Fly by Knight, a midnight express delivery service for food, medicines,etc.
ARTWORKS
PHOTOGRAPHY FACES & PLACES
PHOTOGRAPHY FACES & PLACES
Curriculum Vitae Strengths
Software Skills
HELLO!
Ai Ps
Illustration
Editorial Design
Packaging
Branding
Photography
Typography
Id
UI Design
Cdr
3d Modelling
Identity
Anurag Das
3ds
Infographics
16th May, 1992 speaks English, Hindi, Bengali calm, thoughtful and determined
Cad
Character Design Digital Illustration
About me Education
2008
Passed Class 10 from Don Bosco School (ICSE )
2010
Passed Class 12 from Don Bosco School (ISC )
2015
Graduate with B.Des in Accessory Design from National Institute of Fashion Technology
Accolades and Experience June 2014 - July 2014 Interned as a Communication Designer at Sapta IDC
Freelanced for Interior Artist for I Services. Freelanced as an Illustrator for Graphic Songs
I am a student pursuing Accessory Design from National Institute of Fashion Technology, Bangalore. I have a knack of creating simple and effective objects and have the urge to provide the same to find the best Communication Design solutions. I talk less and observe more thereby letting my designs do the talking. +919535318914 I am organised, self motivated and always enthusiastic to learn and improve for good. das.anuragdas.anurag@gmail.com
Contact Me
http://www.behance.net/flea147
Interests Illustration
Reading
Stargazing
Writing
Soccer
Trekking
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