INTERNSHIP REPORT | UID : Anisha Bhujbal Visual Communication 16-20 Semester VII STUDENT
MENTOR
: Sneha Punjabi
Contents About Sixofus Design Key People Area Of Work Scope of Work Projects Project 1: Indoline Project 2: Sunny Day Project 3: The Acropolitan Project 4: Kosmo One Miscellaneous Learning Outcomes Acknowledgements
About
SIXOFUS DESIGN
Sixofus is a small Mumbai based design studio. It was founded in the year 2004 and completed 15 years in the industry this year. Sixofus specialise in naming, branding, cooperate identity, brochures, catalogues, retail, environments, packaging and book design. Creativity is the key, ideas lead design, experimentation is de rigour, collaboration elemental and unconventionality imperative are the set of rules the studio stands by. The studio believes in doing things differently and not just doing different things. It is a small studio with collectibles from all around the world. It is a very inspiring place to work and has a very personal style. The walls are adorned by masks
and posters and all the members of the studio have a little space right above their desks that they can decorate or style as they wish to. The studio also a has small but rich library of design related books, one can spend six weeks at the studio but still can’t get enough of the keenly selected books by the founder. Janki Mehta is the owner and founder of Sixofus designs. She is an alumnus of leading design institutions in New York, Chicago, Atlanta and Mumbai. She loves organising and hosting events. She is also a voracious reader and fond of philosophy, travelling and typography.
Key
PEOPLE Janki Mehta
Dolly Shah
One of the head designer and responsible for approving designs before they are passed down to Janki for final execution
Shalaka Katawade Studio manager and part time designer. She is responsible for negotiating and dealing with clients and basic maintenance of the studio.
Sneha Punjabi
She handles most of the branding projects and has a keen eye for details. She was also responsible for mentoring me at the studio under Janki Mehta
Kalpanad Dandekar Another head designer and illustrator at the studio, he also takes care of approving designs and negotiating with clients
Every quarter Sixofus hires at least 3 interns at the studio. The internship helps with gaining practical work experience, establish key industry contacts and become better prepared to land a full time job after being graduated.
Area
OF WORK
As a graphic design intern I was never loaded with a lot of work. The aim was to make me better understand the design process and style of work the studio caters to. On the first day I was asked to lend my hands to organising a workshop that the studio was going to conduct. It was to make me feel comfortable and blend it with members. Through out my internship I was made to do different sorts of tasks from graphic design to shopping for the studio. It helped my better evolve with studio and realise that working at a studio has more than just making designs. Apart from my mentor I was asked to mix up and communicate with all the members at the studio, which helped realise through their feedback the importance of minute
details, deliberateness in design and working in a processed manner. During the course of my six weeks internship, I handled varied projects as my mentor allowed the to me. Most of them were for a furniture manufacturing company, I worked for the social media posts to their environment design. Then with time I was asked to design a logo, layout articles for an e-magazine and produce user interface for for a website. Some of the clients I worked for Indoline Bombay logo Company The Acropolitan One
Scope
OF WORK As an intern, I worked on a lot of different projects. This helped me understand the constraint of deadlines and the limitations and opportunities of exploration for varied projects . Working at SIXOFUS taught me sensitivity of design. I got more involved in identity and user interface design. As a graphic design student I see myself working into branding. The internship also oped the gates for me to try my hands more on user interface design.
1 t c e j o r P
INDOLINE
Whatsapp & Social media (Instagram, LinkedIn & Facebook) E- Invite Environmen Design n
n
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WHATSAPP & SOCIAL MEDIA About the client Idoline is one of India’s most reputable names in furniture and lifestyle product contract manufacture. It an high end 3 story building company based in Nasik Indoline is equipped to coordinate supply and installation all India, with the support of experienced fitter teams. In a nutshell, it means Indolinewill be the single point-of-contact during all stages of the project, including logistics, transportation, installation, testing and certification of chosen materials. It all adds up to a 360º follow-up where skills, systems and structures combine to turn your ideas into tangible reality. ‘Power to you’ is the company’s tagline.
Project description Indoline believes in maintaining a strong and close relation with all its clients therefore the company sends whatsapps forwards on different occasions and also shares similar posts on its Instagram/ Facebook and Linked it page in the format of still (jpeg) as wells as videos format. Design pointers The images and videos used for the following were clicked by Sixofus design Since Indoline follows the principle of keeping it simple but classic minimal elements were used The posts/ forwards are in the exact dimension of their respective upload spaces for Instagram and LinkedIn
WhatsApp, LinkedIn, Instagram/ Facebook posts respectively. These posts were made to be shared and uploded every alternate day. Special posts were designed for festivals along with a ‘power to’ series
E-INVITE DESIGN Project description Indoline was about to launch new version for the IMOS software. Therefore Indoline wanted to invite all their premium dealers for the conference/session. The idea was to send invitations through mail or Whatsapp to keep it completely digital. Design pointers The content had to be built since the company only provided with the basic information and dates Colours and patterns were used from the company’s brand identity pallet to make it look authentic The dimensions for the invite were chosen by keeping in mind that the invites would be displayed on mobile phones and tablets.
Trials:
The pattern used on the side is the signture pattern for Indoline’s brand identity
Final:
Dear Premium Dealer, The time is here, you can now get the beta version of the IMOS software from Indoline. We cordially invite you to the factory in the month of August 2019 with the brief agenda as given below: • Training on IMOS software with the Indoline library • Review and training of all Indoline standard products • One-on-one meeting to discuss issues/future business
Training dates: 1st August , Thursday
20th August , Tuesday
6th August , Tuesday
22nd August , Thursday
8th August , Thursday
27th August , Tuesday
13th August , Tuesday
29th August , Thursday
We keenly look forward to having productive sessions with you to build a stronger buiness enforcement for our respective organizations.
ENVIRONMENT DESIGN Project description Indoline has recentely renovated their space and had requested for a proper signage system in their 3 story company building. While studying the space it also came to observation that the reception walls in the building could have wallpapers to showcase a stronger and authentic theme like the brand’s identity. Design pointers The colours had to be chosen from the brands colour pallet and the idea was to maintain a very subtle atmosphere with the patterns.
Trials:
Mockup:
2 t c e j o r P
BOLO: SUNNY DAY
Logo design for Bombay Logo Company
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LOGO DESIGN About the client Is a digital platform run by Sixofus design. Bolo accepts branding as well as only logo design projects at a minimal rate to cater to small scale start up businesses. Bolo is also popular for its fast delivery of service by following a 5 step process from selection of package to delivery of the logo/branding.
Project description Sunny Day Play School approached Bolo for a logo design project. The brief received from them was to deliver a minimalistic and simple looking logo while making sure that the design did not miss on the schools values i.e: Creativity, Fun and Growth. Design pointers Minimal use of colours and selection of correct __elements, without forgetting the color scheme’s relevance to the values of the play school.
Process: After brainstorming the elements chosen were Sun and a paper boat.
Significance:
Paper boat : Represents playfulness and fun, learning and creativity
Sun: The name of the play
school has sun in its name and the sun as an element also stands for brightness and positivity.
Compositions:
Text Exploration:
ny da un
y
s
Digitising:
PLAY SCHOOL
Sunny Day PL A Y SCHOOL
Sunny Day
Sunny Day
PL AY SCHOOL
PL AY SCHOOL
Sunny Day
PLAY SCHOOL NNY DAY SU
PLA Y SCHOOL
Sunny Day PLA Y SCHOOL
Final:
Sunny Day
PLAY SCHOOL Colours: #EBD500 #CB6216 #4768B0 #B0B0B0
Fonts:
Dosis
MAVEN PRO MEDIUM
3 t c e j o r P
THE ACROPOLITAN
Magazine article layout design
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LAYOUT DESIGN About the client The Acropolitan is a monthly E-Magzine. It was initiated by small group of people who are a part of one of the Mumbai based philosophy club. The magazine throws light on all kinds of philosophical subjects and also includes stories of famous philosophers around the world. It also has a column mentioning all the details of other philosophy related events taking place in the next months. Janki Mehta is responsible for the editorial and lay outing of the magazine.
Project description This project had been assigned as a task to all the interns at the studio. The task was to layout an article in the magazine. The grid, fonts, header and footer had been provided and remained same on all the pages. The images had to be sourced from the internet with their copyrights and a set of highlighted text in the body copy was mentioned. Design pointers The idea was to come up with a unique layout whilst following the given restrictions. The aim was to have neat and interesting looking article with a creative touch which could catch any reader’s eye.
Ideation: Sribbling layouts on paper before starting the project helped broden the perspective on multiple ways of execution without the elemination of any of the before mentioned restrictions
The ACROPOLITAN
Read this magazine and all the back issues on www.theacropolitan.com
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Trials: This article is the result of a trip I recently made to Athens, Epidaurus, Olympia and Delphi. Walking through its stunning archeology, pausing at monuments, and gazing spellbound at its sacred temples, I couldn’t help but ponder what might have inspired such a civilization.
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ursing at her bosom, Greece nurtured such an altitude of knowledge and amplitude of wisdom that it came to be called the cradle of Western Civilization. Herodotus, regarded as the Father of History, lived here. Solon envisioned the origins of Democracy here. Socrates, for some the Father of Philosophy, taught in its marketplaces. Phidias the sculptor created his monumental masterpieces to adorn its temples. Democritus conceptualized a cosmos built of atoms. Hippocrates, whose oath modern doctors still swear by, practiced here. Aeschylus, Euripides, Sophocles and Aristophanes molded theatre in its arenas. Pythagoras, Plato and Aristotle established discipular schools here, and their insights became the foundation of modern mathematics, philosophy and science.
So influential was the Greek tradition in almost every sphere that even when the entire Greek Peninsula had become a province of Rome, it was Greek art, culture, language and learning, that was absorbed by Rome, leading the Roman poet Horace to remark, “Captive Greece captured her rude conqueror.” As the ruins came to life, a rich fabric of the daily activities of an ordinary citizen began to vividly weave itself together in my imagination, and my understanding of the Ancient Greek tradition deepened. Let us travel back in time, to retrace the steps of a fictional protagonist, Demetrius, on what might have been a typical day.
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Final:
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4 t c e j o r P
KOSMO ONE
Interface Redesign
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INTERFACE REDESIGN About the client Kosmo Park One is an iconic commercial space in the heart of Chennai. It is a 3 tower building designed and perfected by an internationally acclaimed architect Zaha Hadid of UK. A unique sweeping and popular building makes it breathtakingly different. Viewed in front of the entrance the frontage has a movement that crescendos in rising waves. It is mainly co working space for compnies
Project description Kosmo One recently got their website live on the internet. Some of the frames for the website turnedout to be not very appealing and thus had to be changed. Design pointers Mintain a minimilastic and diffrent way of showcasing the user interface.
Old Website:
Layout Ideation:
Final:
Miscellaneous Working as an intern at Sixofus design was more than just graphic design. I was taught how to hold and organise workshops since the the studio is holding six workshops this year on their completion of 15 years in the industry. I was lucky enough to be able to attend two of them. One of the workshops that I worked for was a perfume making workshop for the human body’s olfactory sense. I helped in designing little bottles that were to be used for this workshop. For the second workshop I had to prepare myself as guide. The workshop was a trip to Kanheri Caves, I was assigned the duty to be an information guide as all of us took a stroll through Snajay Gandhi National Park. For this task I had to read
up as much as I could about the topic so that I was able to deliver it to everyone. Apart from workshop I also helped Shalaka i.e the studio manager with shopping for studio essentials (tea/coffee, snacks, toilet paper etc.) This helped me realise that managing a deign studio is more than just making designs. I would also lend hands into cleaning and organising at the studio and setting up books in the shelves.
Perfume Making Workshop
Day Out at Kanheri Caves/Sanjay Gandhi National Park
Learning Outcomes Design Working at Sixofus really broadened aspects in terms of both design as well as life . I learnt how important it is to find more ways to solve a design problem instead of just being stuck to one idea. At the same time I also realised and accepted that sometime creativity has to take a back seat as what the client wants and their brief becomes the most important thing. Professional Etiquettes I am a very shy person and thus I was always made to speak most of the times so that I could curb my fear of speaking up for myself. Eventually this became a habit and I now believe that I am less
scared of interactions comparatively. I also realised articulation in the key to good communication. Most importantly I realised that it is very essential to know your tools. Even if you don’t know always have the urge to learn. There is always a smarter way to go about something.
Acknowledgements I would like to thank my head Mrs. Janki Shah and my mentor Ms.Sneha Punjabi for guiding me throughout all the projects. She gave me enough time and freedom to explore. I would also want to thank all the other members at studio, they always made it feel like home in a different city. I would also like to thank my parents who have always constantly supported me throughout, my faculty Ms. Lolita Dutta and Mr. Sambit Pradhan for always pushing me to improve and my friends who always lend their ears to listen to my story.
Thank you