THE
[Book Design Documentation] Anisha Bhujbal
Copyright Š 2018 Student document publication, meant for Private Circulation only. All rights reserved. Visual Communication 2016-2020, Unitedworld Institute of Design, Gandhinagar, India. No part of this document will be reproduced or transmitted in any form by any means electronically or mechanically, including photocopying, xerography and videography recording without written permission from the publisher, Anisha Bhujbal of Unitedworld Institute of Design, India. Trademark names are used throughout this document. Rather than putting a trademark symbol in every occurence of a trademarking, it is stated that the names are used only in an editorial manner and to the benefit of the trademark holder with no infringement of the trademark. All illustrations and photography in this document are copyright Š 2018-19 by resepctive people/ organizations. Disclaimer: This book is intended solely for acadamic purposes,and no commercial use in any form is intended. While every care is taken to credit all sources,any exception to it is not intentional and is regretted. All textual, illustrated, and photographic content is original unless stated otherwise. Printed digitally in Ahmedabad, India August,2018.
THE
Book Design by Anisha Bhujbal Guided by Mrs. Sudhanya Mukharjee Mr. Sambit K Pradhan Mrs. Lolita Dutta
Acknowledgement I would like to express my gratitude to the many people who saw me through this book; to all those who provided, talked things over, read, wrote, offered comments, allowed me to quote their remarks and assisted in the editing, proofreading and design. I would like to thank my faculty for enabling me to choose something so wonderful as my topic . Above all I want to thank my mother and father, who supported and encouraged me inspite of all the time it took me away from them.
I would like to thank my friend Nihar for helping me in the process of selection and editing, and Rasika and Kiran for their constant motivation and encouragement throughout the construction of this book.
1. Preface.........................................................Pg 9
5. Mood Board...............................................Pg15 6. Research.....................................................Pg16 7. Ideation......................................................Pg18
2. Brief Introduction....................................Pg 10 3. Synopsis- ..................................................Pg 12 i. Unique Selling Proposition ii. Title Name iii. Research Material iv. Possible Outcome 4. Brainstorming...........................................Pg14
8. Layout........................................................Pg19 i. Grid ii. Type Face iii. Colour Pallete
iv. Illustrations
Contents
9. Preview.......................................................Pg26 10. Mockups...................................................Pg28
12. Biliography...............................................Pg30
11. Conclusion and learning........................Pg30
8
Preface Undersatnding book design is important for every visual communication student. It is a big task involving creativity most of all, but also a perception of the content of the book. Through the process of book design I realized it is very crucial to know what the book is about, it is more thant just knowing the content of the book, one has to figure out its essence. The module also taught me how to incoperate the content with the cover, as well as the page layout and typography. It is necessary for all these elements to create a cohesive whole so as to make it a good book book design.
The AM is a book about four amazing people called Alex, Matt , Jamie and Nick who form the band -The Arctic Monkeys have been with me through all my happy, sad, angry and especially heart broken times. The magic they create has never failed to support me. This book is therefore a brief about the band and how they produce their music and how it would help a lot of people discover the unique world that they have created.
9
Brief Introduction
10
The book brings forth the band’s young meomries one by one as at reader dives into each alubm that came out as per the timeline. It also gives an insight to the the kind and quality of music they produced at each point.
Arctic Monkeys is also a unique band because it gained it’s worldwide popularity from a social networking wbsiteTumbler. The british band had always been performing lowkey since they were all teenagers.
The band earned their fame even before that had released their first album. They experimented with heavy garagerock, pop rock, punk and many more, while still keeping their songs congruent and they have also managed to stay relevant in the mainstream music despite of the fall in rock music’s popularity over the years.
Formed in the year 2002 teenage neighbours Alex Tuner and Matt Helders were inspired by local peers play music. The Sheffiled music scene was filled by other bands with guitar music at that time. So the guys decided to start their own. They eventually started practicing in the Yellow Arch studios in Neepsand and played their first ever gig in 2003
at a local Pub- The Grapes. Later that year they revealed their demo CD with 18 songs. It was demo that they gave away for free at their gigs initially, so as to spread more awareness about them. Many of them got uploaded on the internet by their early fans and ever since their music continued to be shared and spread all around the world. The book has been designed in a way to make the audiance get a jist of the band and their work. There has been a usage of a proper colour pallete and typography to to add the essence one needs to percive each time they listen to the music by the band. The book also contains some illustration that help elaborate their lyrics. 11
Synopsis The AM ia book about an alternative/rock band’s (Arctic Monkeys) lifestyle from their initial stage and their struggle to be identied in the music industry along with the band member’s impressive quotations. The book will also talk about the music produced by the band and what insipred them for the same. There will also be an insight into the chart bursting songs by the band and the meanings behind them. With the help of pictures and illustrations the reader will get to observe
12
the transition of the band from where they strated and where they are today. With my personal perception about the band and how the bands music helped me somewhere at some point in my life.
Unique Selling Proposition
Real life stories and struggle of the band with their depiction through illustrations of them and their music
Title
THE AM
Target Audience
16+, followers of the band & people in search of new taste in music
Research Material
Billboard music, Volksgeist , Pitchfork, Youtube, NME, www.arcticmonkeys.com
Possible Outcome
Bibliography, Coffee Table Book, Informative Website, Follow up magzine Articles
Timeline No. of Days Compilation of photos Content Creation Layout and Designing Cover and back Design Print and Production
42 days 4 days 8 days 14 days 4 days 7 days
13
Brainstorming
14
Mood Board
15
Research Since the band has never officialy been to India, there was literally no Indian media source that could help me produce the content for the book. Taking it to the internet gave me the maximum exposure to the band and its history. I took to platforms like Tumbler, Youtube and some websites like VH1- offical website, NME, Pitchfork, Billboard etc. After forming a legitimate timeline to from the bands formation to its latest album, there was still a lot more left to be explored about their music and inspirations.
16
The research about their music was then mainly pen downed by watching videos by vloggers who reviewd their album. I also took to audiance polls to find out what have been the band’s most popular songs. To come up with a colour pallete for the book I also reserched their on stage perfomances to find out the kind of vibe the band wanted to their audience to perceive.
Youtube:
17
Ideation After finishing my research, my ideation was to give a brief about the band by introducing them to the readersfrom their birth to giving them an insight to their music through the timeline of their album releases. To keep it short and simple so as to follow the guidelines for a coffee table book, I elaborated the inpirations for the album along with one of the popular song on the album with a line illustration made on a pen tablet on the side.
18
Layout Grid Rows :
Margins : Top -0.375 in Bottom -0.375 in
Inside -0.475 in Outside -0.475 in
Columns : Number -1
Size of the book - 8 x 8 in
Number -0 Gutter -0.1667in
Columns : Gutter
-0.1875in
Number -0 Gutter -0.1667in
19
Typeface
TITLE
Voga
Headings
Voga
Illustration font
Body Copy
20
Luna
Baskerville
Colour Pallete
Each colour in the colour pallete has been picked up from some or the other album by the band, also the way the band dresses up in actual life and on stage. Initally a ton of
colous were produced, but the final there was a settelment for the above showen 6 colours as as they a create a harmony and balance despite of some colours being complete a contrast to each other.
21
Illustration
The illustrations in the book run alongside the song lyrics. Thy are meant to depict more about the song. They are simple line drawing illustrations so as to keep more focus on the the content of the book for the reader.Keeping the same in mind, the illustration for the cover of the book and for the acknowledgement and contents page made too.
22
23
24
25
Preview
26
27
Mockups
28
29
30
Conclusion & Learning Book design is a tedious task, it is significant for a good book to have all the elements to come together and form harmony. Everything on the book from the cover to the text alignment is responsiblle for creating the final essence for the book. Knowing and understanding the content is equally important. Withut know what the book actually has for its readers to offer, the right aesthetics cannot be achieved.
The cover of the book is also very infulencial, therefore a good graphic designer it is mandatory to accept that the book cover needs to be judged (despiest all the scholers telling you not to). A good book cover is something that is meant to stand out in a pile different books. The moto of a good book cover is to identified. It should be comething that a customer would want to pick up, even if it just to take a good look at it.
31
32
Bibliography https://pitchfork.com/search/?query=arctic%20monkeys https://www.youtube.com/watch?v=1FPkz0m2WOs&t=174s https://www.youtube.com/watch?v=sp_aqycbJZ4 https://www.arcticmonkeys.com/ https://www.nme.com/artists/arctic-monkeys https://www.tumblr.com/tagged/arctic-monkeys
33
