The High Flyer
HELEN
PERSONALITY
CREATIVE
KEYWORD DESCRIPTORS
EMPTY NESTERS EXPENDABLE INCOME SOCIAL IMAGE CONSCIOUS
PILATES JONI MITCHELL VOGUE LIVING APEROL SPRITZ WEEKEND DINNER PARTIES
HOW THEY COMMUTE:
ROUTES
INTERESTS & HOBBIES
MARKET FINDS WALKING THE DOG BEACH DAYS SPA TREATMENTS HER BIRTHDAY
DEPOT
ROUTE
Melbourne
Bus 907
Adelaide
Glenelg Tram
Perth
Bus 102
Sydney
Bus 400, 380, M20
47.5 % 29 %
DRIVING BUS/TRAM
Between her job, friends and daughter, Helen’s a busy 50-year old woman (although she looks much closer to 40). She takes a lot of pride in her appearance and her apartment, which she considers the best advocate for her interior design business. Her kitchen table is usually littered with magazines and coffee table books, as she refuses to throw anything away, convinced she may need it one day. Although Helen has been divorced for a few years now, on her daughter’s advice she’s ‘getting back out there’ and has recently joined an online dating website. She’s been on a few dates, but nothing serious. She’s not keen on rushing into anything too quickly anyway. Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
23 % 18 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
37%
29%
45%
42%
I try to look stylish all times.
Try to buy organic.
Intend to study to help career.
I prefer the finer things in life.