#myrealworld | The educated activist – Sandiya | APN Outdoor

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The High Flyer CREATIVE

SANDIYA

PERSONALITY

KEYWORD DESCRIPTORS

SOCIALLY & POLITICALLY AWARE WELL-READ EDUCATED UNCONVENTIONAL INTERESTS & HOBBIES

GETUP! TRIPLE J FRANKIE MAGAZINE ETSY SOY LATTÉS

TATTOOS BIKE RIDING ORGANIC FOOD NETFLIX PUB TRIVIA

HOW THEY COMMUTE:

ROUTES

37.4 % 38.3 %

DEPOT

ROUTE

Brisbane

Bus 222, 200

Sydney

Bus 333, L90, M52

Melbourne

Tram 96, 16, Bus 907

Perth

Bus 37, Cat Blue, Cat Red

DRIVING BUS/TRAM

A recent industrial design graduate, 24-year old Sandiya has just scored her dream job working at a design agency. It’s in a dream location too, just a quick 10min bike ride from her apartment in the trendy part of the city. When she has enough years and projects under her belt, Sandiya dreams of working more closely with charities and NGOs. As a daughter of Indian immigrants, Sandiya often conflicts with the views of her more conservative parents. She has stopped telling them about the political rallies she attends, and they still don’t know about her tattoo. Or her nose ring. Or her musician boyfriend.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

28 % 23.5 %

TRAIN WALKING

WHO ELSE CAN YOU REACH WITH TRANSIT ?

31%

24%

44%

78%

I like to stand out from the crowd.

Usually a trendsetter among friends.

Look for new experiences.

Like to be surrounded by different cultures/ideas/ lifestyles.


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