The High Flyer CREATIVE
SANDIYA
PERSONALITY
KEYWORD DESCRIPTORS
SOCIALLY & POLITICALLY AWARE WELL-READ EDUCATED UNCONVENTIONAL INTERESTS & HOBBIES
GETUP! TRIPLE J FRANKIE MAGAZINE ETSY SOY LATTÉS
TATTOOS BIKE RIDING ORGANIC FOOD NETFLIX PUB TRIVIA
HOW THEY COMMUTE:
ROUTES
37.4 % 38.3 %
DEPOT
ROUTE
Brisbane
Bus 222, 200
Sydney
Bus 333, L90, M52
Melbourne
Tram 96, 16, Bus 907
Perth
Bus 37, Cat Blue, Cat Red
DRIVING BUS/TRAM
A recent industrial design graduate, 24-year old Sandiya has just scored her dream job working at a design agency. It’s in a dream location too, just a quick 10min bike ride from her apartment in the trendy part of the city. When she has enough years and projects under her belt, Sandiya dreams of working more closely with charities and NGOs. As a daughter of Indian immigrants, Sandiya often conflicts with the views of her more conservative parents. She has stopped telling them about the political rallies she attends, and they still don’t know about her tattoo. Or her nose ring. Or her musician boyfriend.
Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
28 % 23.5 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
31%
24%
44%
78%
I like to stand out from the crowd.
Usually a trendsetter among friends.
Look for new experiences.
Like to be surrounded by different cultures/ideas/ lifestyles.