The High Flyer CREATIVE
GEORGE
PERSONALITY
KEYWORD DESCRIPTORS
MODERATELY CONSERVATIVE WORKING-CLASS FIRST GENERATION AUSTRALIAN
COACHING KIDS TEAM SUNDAY ROAST AFL FORMULA 1 FAMILY HOLIDAYS
HOW THEY GET TO WORK:
ROUTES
INTERESTS & HOBBIES
DIY PROJECTS LIVE SPORT TOP GEAR HOME-COOKED MEALS THE PUB
DEPOT
ROUTE
Adelaide
Bus 173
Perth
Bus 102, 37
Sydney
Bus 400, 545
60 % 15.5 %
DRIVING BUS/TRAM
36 year-old George is the son of Italian immigrants, an AFL tragic, and a pretty bloody good mechanic (if he does say so himself). He and his wife Val have three kids, two of which are in primary school. The youngest is dropped off in the mornings to George’s in-laws in the next suburb, which takes enormous strain off the family’s bills and adds considerably more lasagna to their fridge. Much to his wife’s frustration, George likes to think he’s a bit of a handyman. Sometimes it works, but most of the time it takes a few tries. In George’s mind, it’s a smart cost-cutting measure, with the extra money going towards the kids’ soccer registration and school supplies. Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
26.8 % 10 %
TRAIN
WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
32%
43%
43%
33%
Usually go away school holidays.
Enjoy holidays where everything is organised.
Getting away on the weekend is important.
New technology quick to try it.