The High Flyer CREATIVE
JAMES
PERSONALITY
KEYWORD DESCRIPTORS
WEALTHY HIGHLY EDUCATED SOCIAL MATERIALISTIC INTERESTS & HOBBIES
FINANCIAL REVIEW PINOT NOIR SAILING JAZZ BMW
FIRST CLASS APRÉS SKI WEEKENDS AWAY BESPOKE FURNITURE THEATRE OPENING NIGHTS
HOW THEY COMMUTE:
ROUTES DEPOT
ROUTE
Brisbane
200, 222
Sydney
L90
Melbourne
Tram 16, Tram 70
Perth
Bus 102
52.7 % 19.7 %
DRIVING BUS/TRAM
James’ perfect morning begins with a thorough read of the Fin Review and ends with a glass of red from his favourite Barossa winery. As a Managing Director at a private equity firm, 39 year-old James likes to think of himself as a Jordan Belfort-like character, but ask his wife and she’d just call him a workaholic. That’s not to say that James doesn’t know how to relax. He’s worked hard for the good life he currently enjoys and plans to make the most of it while he still can. This comes in the form of taking his young family skiing in the Alps, entertaining their friends at his beachside mansion or buying his wife new… assets.
Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
19 % 13.3 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
53%
45%
28%
30%
Prefer a holiday out of Australia.
I go for the finer things in life.
I would describe myself as affluent.
I love big nights out.