The High Flyer
TORY
PERSONALITY
CREATIVE
KEYWORD DESCRIPTORS
WELL TRAVELLED EXPERIMENTAL ENVIRONMENTALLY CONSCIOUS CULTURED
ORGANIC ANYTHING RECYCLING COOKING BIKE RIDING TRAVELLING
HOW THEY COMMUTE:
ROUTES
INTERESTS & HOBBIES
VINTAGE CLOTHING ANTIQUES FAIR-TRADE COFFEE Q&A YOGA
DEPOT
ROUTE
Sydney
L90, M52, L38
Adelaide
Bus 173, Glenelg Tram
Perth
Bus 102, 37
34.6 % 30.8 %
DRIVING BUS/TRAM
Unlike other mothers her age, 34-year old Tory doesn’t dream of big backyards and people movers, but rather old-drip soy lattes and organic, allergy-free teethers. She adores the inner-city life she shares with partner Paul, and couldn’t imagine driving to their favourite Asian fusion vegan restaurant. Tory and Paul met while backpacking around India. Paul was inspired by Tory’s activism for environmental causes, and Tory really dug Paul’s dreds. They’ve been inseparable ever since, and had their first child just last year. Tory still doesn’t consider getting married a top priority, much to her mother's disappointment.
Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
30 % 15 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
37%
32%
46%
39%
Low fat is a way of life.
I would describe myself as affluent.
I prefer the finer things in life.
Look for new experiences.