#myrealworld | The old fashioned – Jeanette | APN Outdoor

Page 1

The High Flyer

JEANETTE

PERSONALITY

CREATIVE

KEYWORD DESCRIPTORS

VERY CONSERVATIVE RETIRED / PATRIOTIC COMMUNITY MINDED COUNTRY BORN / RELIGIOUS

GARDENING SEWING BOOK CLUB THE DAILTELEGRAPH READER’S DIGEST

HOW THEY COMMUTE:

ROUTES

INTERESTS & HOBBIES

TEA WITH LEMON BAKING TALK BACK RADIO CHEAP TUESDAYS AUSTRALIAN MADE

DEPOT

ROUTE

Sydney

L38, 400, L90

Melbourne

Bus 907

Adelaide

Glenelg Tram, Bus 173

46.2 % 7.7 %

DRIVING

DON’T WORK

BIKE

Born and bred in rural Australia (although now reluctant city-slicker), Jeanette is proud of her country roots. Growing up on a cattle farm, Jeanette learnt the importance of hard work, perseverance and how to make an apple pie from scratch – qualities she fears are lost on today’s generation, especially her bratty grandchildren. Now a few years retired, 65-year old Jeanette believes the landscape of her beloved country is changing faster than ever, with inner-city, latte-sipping lefties calling the shots and leaving rural Australia for dead. When she feels particularly frustrated, which happens more often than not, she prays.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

38.5 %

WHO ELSE CAN YOU REACH WITH TRANSIT ?

59%

57%

62%

68%

Like to stick to the tried and true.

Enjoy travelling – prefer Australia.

I like cooking.

I try to buy Australian products.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.