The High Flyer CREATIVE
MURRAY
PERSONALITY
KEYWORD DESCRIPTORS
VERY SOCIAL AMBITIOUS HEALTH CONSCIOUS EXPENDABLE INCOME
SUPER GREEN SMOOTHIES BIKRAM YOGA INSTAGRAM BRUNCH COCKTAILS
HOW THEY COMMUTE:
ROUTES
INTERESTS & HOBBIES
THEMED PARTIES FASHION INDUSTRY EVENTS CELEBRITY GOSSIP #CLEANEATING
41.6 % 36.8 %
DEPOT
ROUTE
Brisbane
222, 200
Sydney
333, L90, M52
Melbourne
Tram 96, 16, 70
Perth
Cat Blue, Cat Red, Bus 102, 37
DRIVING BUS/TRAM
The only thing 27-year old Murray loves more than early morning yoga sessions, is late-night dance marathons at his favourite 90s club. But life’s not all espresso martinis and Madonna, during the week Murray treats his body like the Palace of Versailles, and tries desperately hard to eat as green as possible, even if that does mean refusing cake on office birthdays. His weekends are usually spent with friends, filled with brunches, power walks and groggy Sunday mornings. He loves to splurge on nice things if he knows they’re quality but rarely makes a decision without snapchatting at least three BFFs first.
Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
30.8 % 31.9 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
35%
37%
33%
47%
Designer labels improve image.
I like to stand out from the crowd.
At my best with a crowd of people.
Enjoy tough physical activity.