The High Flyer
ROY
PERSONALITY
CREATIVE
KEYWORD DESCRIPTORS
SINGLE FRINGE DWELLER RETIRED HEALTH PROBLEMS PENSION DEPENDENT INTERESTS & HOBBIES
FROZEN MEALS VB GAMBLING CRICKET MORNING TV
DISCOUNT SHOPPING SMOKING OUTINGS WITH HIS DAUGHTER NIGHTLY NEWS HIS DOG
HOW THEY COMMUTE:
ROUTES
DEPOT
ROUTE
Adelaide
Glenelg Tram
Sydney
Bus 545, 400
Melbourne
Bus 903
58.6 %
DRIVING
Roy is a man of simple tastes. Just sit him front of the telly with a minute steak and VB (or three) and you won’t find a happier man. Except maybe if he wins big at the dogs, in which case he’s already picked out the new telly he’d buy. 42 inch. Flat screen. Beautiful. Roy’s lived alone for most of his life, so his health isn’t as good as it should be for a 70-year old man. His back’s been playing up and his knees are always giving him trouble. His days are usually spent between the doctor’s office waiting room, Centrelink line and his local RSL. Luckily everything Roy needs is within walking distance anyway. But it’s a real treat when his daughter visits, although he wishes it was more often! Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
31 %
DON’T WORK
WHO ELSE CAN YOU REACH WITH TRANSIT ?
59%
52%
63%
49%
I get pleasure from my garden.
I have a budget and I stick to it.
Try to buy Australian made.
Enjoy travelling, prefer Australia.