2022 MEDIA KIT
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
General InformatIon about arens publications Formed in 1954, Arens Publications is a provider of a variety of publishing services based in Covington, Ohio. The corporation meets various needs of buying and selling of goods and services. The company publishes display and classified advertising on topics, such as accounting\bookkeeping, appliances, auto services, banking, bar and grills, computer/electronics, decorating and financial. Arens Publication also publishes display and classifieds for real estate, restaurants, roofing, tax services, public services and general retail shopping, to name a few. Arens Publications 395 S. High St. Covington, OH 45318 Phone: (937) 473-2028 or (937) 473-2020 Fax: (937) 473-2500 Email: arenspub@gmail.com Website: arenspub.com Advertising Request • Go to our website: arenspub.com • Click on the Information Button • Select Advertising Requests
Penny Saver
ExEcutivE tEam Yvonne Welbaum Kim Rindler Kelly Godfrey-Rank advErtising salEs Yvonne Welbaum Robert Watkins Gary Godfrey classifiEd advErtising salEs Kim Rindler Marty Speer graphics Carol Wood Jean Devlin Jacqui Noll Editorial Carol Wood Jean Devlin
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
demographics MiaMi County Population: 103,517
Median age: 41.4
Median Household income: $51,569
Poverty Rate: 12.8% number of Employers: 49,186
Median Property Value: $136,800
DaRkE County Population: 52,356
Median age: 41.8
Median Household income: $44,632
Poverty Rate: 13.3% number of Employers:23,751
Median Property Value: $109,900
Penny Saver
auglaizE County Population: 45,873
Median age: 41
Median Household income: $54,274
Poverty Rate: 8.88% number of Employers:22,719
Median Property Value: $133,306
MERCER County Population: 40,863
Median age: 40.1
Median Household income: $53,099
Poverty Rate: 8.43% number of Employers:20,473
Median Property Value: $130,200
sHElby County Population: 49,067
Median age: 38.9
Median Household income: $54,550
Poverty Rate: 10.3% number of Employers:23,649
Median Property Value: $130,000
in the last census 3.2 million farmers operated 2.1 million farms. 44% of all farms reported having 2 operators, on the average older, more likely to be male and more likely to consider farming their primary occupation. of the 2.1 million principal operators in the u.s., 288,264 were women. this was a 6% decrease since 2007, average age was 55 to 64 years, with 75 years and over being one third of that number. under 25 years was the least. the majority of the nation’s 2.1 million farms are small in terms of sales; 75% sold leess than $50,000 in agricultural products; 57% had sales less than $10,000.
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
arens publications & printing 395 S. High St. • Covington. OH 45318
937-473-2028 FAX: 937-473-2500
CIRCULATION is 11,243
email: arenspub@gmail.com
Direct home delivery to residents in Bradford, Covington, Ludlow Falls, Gettysburg, Laura, Potsdam, Pleasant Hill and West Milton...................................................................TOTALS: 10,101 Alternate distribution in the above communities plus West Milton town, Piqua, Troy, Greenville, Arcanum, and Versailles.....................................................................................TOTALS: 1,142
Alternate delivery (rack drops) are also distributed in communities marked with an asterisk. Zip
Town Carrier
Rural Route Carrier
P.O. Boxes
Totals
Covington
45318
1276
1106
83
0
2465
Bradford
45308
778
RR1 554 RR2 560
32
88
2012
Ludlow Falls
45339
100
438
0
108
646
Gettysburg
45328
242
0
0
0
242
Laura
45337
165
637
0
0
802
Potsdam
45361
96
0
0
0
96
Pleasant Hill
45359
509
467
50
357
1383
West Milton
45383
1467
953
355
0
2775
*Arcanum
45304
0
0
110
0
110
*Piqua
45356
0
0
175
0
175
*Troy
45373
0
0
65
0
65
*Greenville
45331
0
0
210
0
210
*Versailles
45380
0
0
62
0
62
0
131
0
69
200
4633
4846
1142
622
11,243
City / Village
*Misc. Mail
Totals Revised 1/1/2017
Alternate Delivery
arens publications & printing
Penny Saver
395 S. High St. • Covington. OH 45318
937-473-2028 FAX: 937-473-2500 E-Mail: arenspub@gmail.com
CIRCULATION is 12,277
Direct home delivery by carrier or U.S. Mail in all the communities listed below. Alternate delivery (bulk drops) are also distributed in communities marked with an asterisk.
City / Village
Zip
Town Carrier
Alternate Delivery
P.O. Boxes
Grand Total
New Bremen*
45869
988
#1 354 #2 380
120
0
1842
Minster*
45865
1063
#1 510 #2 610
442
0
2625
Ft. Loramie*
45845
510
#1 489 #2 623
63
0
1685
Kettlersville
45336
65
0
0
0
65
Yorkshire
45388
0
227
0
38
265
Chickasaw
45826
147
0
0
0
147
Osgood
45351
128
0
0
0
128
New Knoxville*
45871
0
30
318
798
Maria Stein*
45860
0
#1 385 #2 373
10
37
805
Anna
45302
0
#1 #2 #2 #3
0
289
1653
Houston
45333
0
0
52
564
Russia
45363
0
0
79
643
Botkins
45306
0
0
490
985
Versailles*
Mixed
TOTALS
Revised 8/1/16
Rural Route Mail
450
439 559 409 366 512
#1 529 #2 35 495
72 2901
7336
737
72 1303
12,277
CirCulation Maps
Penny Saver cAPTUre THis mArKeT And eliminate Advertising duplication PeNNY sAver
12,000 PlUs gUArANTeed circUlATioN
sTillWATer vAlleY AdverTiser
11,000 PlUs gUArANTeed circUlATioN
combined coverage
- 20,500 Plus The sTillWATer vAlleY AdverTiser serves the trade areas of Bradford, Covington, Pleasant Hill, West Milton and surrounding villages in Miami County.
The PeNNY sAver serves the trade areas of Minster, new Bremen, Botkins, Fort Loramie and surrounding villages throughout Shelby, Mercer and auglaize Counties of Ohio.
combined coverage: 22,877 • 20,998 direct home • Plus 1,879 bulk delivery Home deliveries are made by Monday PM, ensuring the Penny Saver will be in the readers’ homes by Monday evening. BUlK deliveries is mostly completed by mid-day Tuesday. Home deliveries are made by Wednesday PM, ensuring the STILLWaTer vaLLey aDverTISer will be in the readers homes by Wednesday evening.
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
CirCulation Map
The Way We Connect You... With 16 Midwest Counties in Ohio A “unique” publication mailed monthly throughout Midwest Ohio and Jay County in Indiana. FULL COUNTIES 1. Miami .....................2086 2. Darke .....................2387 3. Shelby ...................1240 4. Montgomery...........1357 5. Auglaize .................1499 6. Butler .......................936 7. Preble ....................1375 8. Mercer ...................1771
PORTION COUNTIES 9. Logan.....................554 10. Van Wert ................142 11. Allen ......................496 12. Jay Co., Indiana.... 693 13. Champaign ............520 14. Clark ......................441 15. Greene...................160 16. Madison .................220
WE’VE GOT YOU COVERED
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
2022 ModUlar advertising rates
level 4 bulk 50-52 issues per year
level 3 24-49 issues per year
level 2 4-23 issues per year
level 1 1-3 issues per year
(96”) full page
(48”) 1/2 page
(24”) 1/4 page
(12”) 1/8 page
sTIllwATer AdverTIser
$294
$185
$124
not available for bulk
“
“
peNNy sAver
$304
$221
$129
not available for bulk
“
“
sTIllwATer AdverTIser
$445
$309
$206
$103
$52
$26
peNNy sAver
$458
$317
$214
$107
$54
$27
sTIllwATer AdverTIser
$500
$350
$247
$124
$62
$31
peNNy sAver
$514
$367
$264
$132
$66
$33
sTIllwATer AdverTIser
$587
$391
$288
$144
$72
$36
peNNy sAver
$605
$400
$297
$148
$74
$37
ad sizes full pAge 1/2 pAge 1/4 pAge 1/8 pAge 1/16 pAge 1/32 pAge
full pAge
10.25”w x 16”h 10.25”w x 8”h 5”w x 8”h 5”w x 3.75”h 3.25”w x 3.75”h 1.5”w x 3.75”h
(3”) 1/32 page
(6”) 1/16 page
1/2 pAge
1/4 pAge
1/8 pAge 1/16 1/32 pAge pAge
color charge spoT Color: $2.00 per inch, per ad proCess Color: $4.00 per inch, per ad
insert rates $.20 per piece * Note: The above prices are for inserts weighing 3.3667 ounces or less. Inserts over this weight will be by quote only. (All INserTs musT fIT IN AN 8.5 x 11 due To usps regulATIoNs or musT be folded)
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com
2022 display and classified Rates Country Living
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~ 2022 Country Living ~ Commercial Advertising
CLosing & MAiLing DAtes Schedule Closing Date January Dec. 15 February Jan. 27 March Feb. 24 April March 24 May April 21 June May 26 July June 23 August July 21 September Aug. 25 October Sept. 22 November Oct. 27 December Nov. 23
Mailing Date Jan. 3 Feb. 7 March 7 April 4 May 2 June 6 July 4 Aug. 1 Sept. 5 Oct. 3 Nov. 7 Dec. 5
CLASSIFIED (NON-SUBSCRIBER) AD POLICY Classified Ads include items for sale or wanted by individual owners (non-commercial only). The deadline is Friday at 4:00pm, closing date. The cost is $14.00 per classified ad, with a 20 word limit, with an additional charge of 50¢ per word over 20 words.
COMMERCIAL ADVERTISING MECHANICAL REQUIREMENT Country Living is a 4 columns (7-1/4 inches) wide, by 10 inches deep, for a total of 40 inches. Other column widths include: 3 columns - 5-1/2”, 2 columns - 3-5/8”, 1 column - 1-3/4”. Color Charge: The charge for an extra color in an ad is billed at $2.00 per inch for spot color, and $4.00 per inch for process color.
Country Living 100% Mailed Just like having your very own ‘direct mailing’ company -- without the cost! 1-9” 19.92
10-19” 18.99
1x1 . . . . . 1x1.5. . . . 1x2 . . . . . 1x2.5. . . . 1x3 . . . . . 1x3.5. . . . 1x4 . . . . . 1x4.5. . . . 1x5 . . . . . 1x5.5. . . . 1x6 . . . . . 1x6.5. . . . 1x7 . . . . . 1x7.5. . . . 1x8 . . . . . 1x8.5. . . . 1x9 . . . . . 1/4 page . 2x1 . . . . . 2x1.5. . . . 2x2 . . . . . 2x2.5. . . . 2x3 . . . . . 2x3.5. . . . 2x4 . . . . . 2x4.5. . . . 1/4 page . 2x5.5. . . . 2x6 . . . . .
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19.92 29.88 39.84 49.80 59.76 69.72 79.68 89.64 99.60 109.56 119.52 129.48 139.44 149.40 159.36 169.32 179.28 189.90 39.84 59.76 79.68 99.60 119.52 139.44 159.36 179.28 189.90 208.89 227.88
20-29” 17.89
30-40” 17.35
2x6.5 . . 2x7 . . . . 2x7.5 . . 2x8 . . . . 2x8.5 . . 2x9 . . . . 1/2 page 3x3.5 . . 3x4 . . . . 3x4.5 . . 3x5 . . . . 3x5.5 . . 3x6 . . . . 3x6.5 . . 3x7 . . . . 3x7.5 . . 3x8 . . . . 3x8.5 . . 3x9 . . . . 3/4 page . . . 4x5.5 . . 4x6 . . . . 4x6.5 . . 4x7 . . . . 4x7.5 . . 4x8 . . . . 4x8.5 . . 4x9 . . . . Full page
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.246.87 .265.86 .284.85 .303.84 .322.83 .341.82 .357.80 .199.40 .227.88 .256.37 .284.85 .313.34 .341.82 .370.31 .375.69 .402.53 .429.36 .456.20 .483.03 .520.50 .393.58 .429.36 .465.14 .500.92 .520.50 .555.20 .589.90 .624.60 .694.00
2022 Classified Rates STILLWATER VALLEY ADVERTISER
FAMILY ACTION ADS Family Action Ads include items for sale or wanted by individual owners. The deadline is 5:00 p.m. Thursday, preceding publication date. There is a maximum of 20 words, with an additional charge of 50¢ per word over 20. The charge is $14.00, and includes both of Arens Publications’ weeklies, the Penny Saver and Stillwater Valley Advertiser. MasterCard and Visa are accepted. The ad also includes the world wide web on our website: arenspub.com. BUSINESS ACTION ADS Business Action Ads are ideal for real estate, mobile homes, rentals, appliance dealers, beauty shops, handymen, businessmen who operate from their homes, car dealers, contractors, lawn servicemen, and countless other businesses. The deadline is 5:00 p.m. Thursday preceding publication date. There is a maximum of 15 words, with an additional charge of 50¢ per word over 15 words. Business ads run only one week at a rate of $14.00, which includes both of Arens Publications’ weeklies, the Penny Saver and the Stillwater Valley Advertiser.
PENNY SAVER FAMILY ACTION ADS Family Action Ads include items for sale or wanted by individual owners. The deadline is 5:00 p.m. Thursday, preceding publication date. There is a maximum of 20 words, with an additional charge of 50¢ per word over 20. The charge is $14.00, and includes both of Arens Publications’ weeklies, the Penny Saver and Stillwater Valley Advertiser. MasterCard and Visa are accepted. The ad also includes the world wide web on our website: arenspub.com. BUSINESS ACTION ADS Business Action Ads are ideal for real estate, mobile homes, rentals, appliance dealers, beauty shops, handymen, businessmen who operate from their homes, car dealers, contractors, lawn servicemen, and countless other businesses. The deadline is 5:00 p.m. Thursday preceding publication date. There is a maximum of 15 words, with an additional charge of 50¢ per word over 15 words. Business ads run only one week at a rate of $14.00, which includes both of Arens Publications’ weeklies, the Penny Saver and the Stillwater Valley Advertiser.
2022 online Rates www.arenspub.com
size in pixels
LEADErBOArD 927w x 126h
BOx
300w x 250h
ISLAND
250w x 250h
rECTANgLE 300w x 115h
FOOTEr
927w x 115h
ToTAl For ToTAl For 4 weekS 13 weekS
ToTAl For 26 weekS
LEADErBOArD
927w x 126h
$75
$780
$580
BOx
300w x 250h
$65
$676
$507
ISLAND
250w x 250h
$35
$364
$453
FOOTEr hOMEpAgE
927w x 115h
$55
$572
$429
FOOTEr SECONDArY
927w x 115h
$45
$468
$350
rECTANgLE
300w x 115h
$25
$260
$195
LEADErBOArD across top of home page and rotates on other pages BOx near top of home page and rotates on other page ISLAND in story copy only as opened from secondary pages FOOTEr - hOMEpAgE across bottom of home page and rotates on other pages FOOTEr - SECONDArY across bottom of secondary pages rECTANgLE down right side of secondary pages
2022 SPECIAL SECTIONS ForT roWDy annual GaTherinG September 2021 stillwater Valley advertiser
okToBerFesT September 2021 Penny saver
Make your house a hoMe September 2021 Penny saver
arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com