2021 Media Kit

2021 MEDIA KIT

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

General InformatIon about arens publications Formed in 1954, Arens Publications is a provider of a variety of publishing services based in Covington, Ohio. The corporation meets various needs of buying and selling of goods and services.

The company publishes display and classified advertising on topics, such as accounting\bookkeeping, appliances, auto services, banking, bar and grills, computer/electronics, decorating and financial. Arens Publication also publishes display and classifieds for real estate, restaurants, roofing, tax services, public services and general retail shopping, to name a few.

Arens Publications 395 S. High St. Covington, OH 45318 Phone: (937) 473-2028 or (937) 473-2020 Fax: (937) 473-2500 Email: arenspub@gmail.com Website: arenspub.com Advertising Request • Go to our website: arenspub.com • Click on the Information Button • Select Advertising Requests

Penny Saver

ExEcutivE tEam Yvonne Welbaum Kim Rindler Kelly Godfrey-Rank advErtising salEs Yvonne Welbaum Robert Watkins Gary Godfrey classifiEd advErtising salEs Kim Rindler Marty Speer graphics Carol Wood Jean Devlin Jacqui Noll Marsha Thomas Editorial Carol Wood Jean Devlin

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

demographics MiaMi County Population: 103,517

Median age: 41.4

Median Household income: $51,569

Poverty Rate: 12.8% number of Employers: 49,186

Median Property Value: $136,800

DaRkE County Population: 52,356

Median age: 41.8

Median Household income: $44,632

Poverty Rate: 13.3% number of Employers:23,751

Median Property Value: $109,900

Penny Saver

auglaizE County Population: 45,873

Median age: 41

Median Household income: $54,274

Poverty Rate: 8.88% number of Employers:22,719

Median Property Value: $133,306

MERCER County Population: 40,863

Median age: 40.1

Median Household income: $53,099

Poverty Rate: 8.43% number of Employers:20,473

Median Property Value: $130,200

sHElby County Population: 49,067

Median age: 38.9

Median Household income: $54,550

Poverty Rate: 10.3% number of Employers:23,649

Median Property Value: $130,000

in the last census 3.2 million farmers operated 2.1 million farms. 44% of all farms reported having 2 operators, on the average older, more likely to be male and more likely to consider farming their primary occupation. of the 2.1 million principal operators in the u.s., 288,264 were women. this was a 6% decrease since 2007, average age was 55 to 64 years, with 75 years and over being one third of that number. under 25 years was the least. the majority of the nation’s 2.1 million farms are small in terms of sales; 75% sold leess than $50,000 in agricultural products; 57% had sales less than $10,000.

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

arens publications & printing 395 S. High St. • Covington. OH 45318

937-473-2028 FAX: 937-473-2500

CIRCULATION is 11,243

email: arenspub@gmail.com

Direct home delivery to residents in Bradford, Covington, Ludlow Falls, Gettysburg, Laura, Potsdam, Pleasant Hill and West Milton...................................................................TOTALS: 10,101 Alternate distribution in the above communities plus West Milton town, Piqua, Troy, Greenville, Arcanum, and Versailles.....................................................................................TOTALS: 1,142

Alternate delivery (rack drops) are also distributed in communities marked with an asterisk.

Zip

Town Carrier

Rural Route Carrier

P.O. Boxes

Totals

Covington

45318

1276

1106

83

0

2465

Bradford

45308

778

RR1 554 RR2 560

32

88

2012

Ludlow Falls

45339

100

438

0

108

646

Gettysburg

45328

242

0

0

0

242

Laura

45337

165

637

0

0

802

Potsdam

45361

96

0

0

0

96

Pleasant Hill

45359

509

467

50

357

1383

West Milton

45383

1467

953

355

0

2775

*Arcanum

45304

0

0

110

0

110

*Piqua

45356

0

0

175

0

175

*Troy

45373

0

0

65

0

65

*Greenville

45331

0

0

210

0

210

*Versailles

45380

0

0

62

0

62

0

131

0

69

200

4633

4846

1142

622

11,243

City / Village

*Misc. Mail

Totals Revised 1/1/2017

Alternate Delivery

arens publications & printing

Penny Saver

395 S. High St. • Covington. OH 45318

937-473-2028 FAX: 937-473-2500 E-Mail: arenspub@gmail.com

CIRCULATION is 12,277

Direct home delivery by carrier or U.S. Mail in all the communities listed below.

Alternate delivery (bulk drops) are also distributed in communities marked with an asterisk.

City / Village

Zip

Town Carrier

Alternate Delivery

P.O. Boxes

Grand Total

New Bremen*

45869

988

#1 354 #2 380

120

0

1842

Minster*

45865

1063

#1 510 #2 610

442

0

2625

Ft. Loramie*

45845

510

#1 489 #2 623

63

0

1685

Kettlersville

45336

65

0

0

0

65

Yorkshire

45388

0

227

0

38

265

Chickasaw

45826

147

0

0

0

147

Osgood

45351

128

0

0

0

128

New Knoxville*

45871

0

30

318

798

Maria Stein*

45860

0

#1 385 #2 373

10

37

805

Anna

45302

0

#1 #2 #2 #3

0

289

1653

Houston

45333

0

0

52

564

Russia

45363

0

0

79

643

Botkins

45306

0

0

490

985

Versailles*

Mixed

TOTALS

Revised 8/1/16

Rural Route Mail

450

439 559 409 366 512

#1 529 #2 35 495

72 2901

7336

737

72 1303

12,277

CirCulation Maps

Penny Saver cAPTUre THis mArKeT And eliminate Advertising duplication PeNNY sAver

12,000 PlUs gUArANTeed circUlATioN

sTillWATer vAlleY AdverTiser

11,000 PlUs gUArANTeed circUlATioN

combined coverage

- 20,500 Plus The sTillWATer vAlleY AdverTiser serves the trade areas of Bradford, Covington, Pleasant Hill, West Milton and surrounding villages in Miami County.

The PeNNY sAver serves the trade areas of Minster, new Bremen, Botkins, Fort Loramie and surrounding villages throughout Shelby, Mercer and auglaize Counties of Ohio.

combined coverage: 22,877 • 20,998 direct home • Plus 1,879 bulk delivery Home deliveries are made by Monday PM, ensuring the Penny Saver will be in the readers’ homes by Monday evening.

BUlK deliveries is mostly completed by mid-day Tuesday.

Home deliveries are made by Wednesday PM, ensuring the STILLWaTer vaLLey aDverTISer will be in the readers homes

by Wednesday evening.

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

CirCulation Map

The Way We Connect You... With 16 Midwest Counties in Ohio A “unique” publication mailed monthly to over 15,000 farm homes (with 10 acres or more) throughout Midwest Ohio and Jay County in Indiana.

FULL COUNTIES 1.Miami ......................2086 2. Darke .....................2387 3. Shelby ...................1240 4. Montgomery...........1357 5. Auglaize .................1499 6. Butler .......................936 7. Preble ....................1375 8 Mercer ....................1771

PORTION COUNTIES 9. Logan.....................554 10. Van Wert ................142 11. Allen ......................496 12. Jay Co., Indiana.... 693 13. Champaign ............520 14. Clark ......................441 15. Greene...................160 16. Madison .................220

Total ..............15,877

WE’VE GOT YOU COVERED

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

2021 ModUlar advertising rates

level 4 bulk 50-52 issues per year

level 3 24-49 issues per year

level 2 4-23 issues per year

level 1 1-3 issues per year

(96”) full page

(48”) 1/2 page

(24”) 1/4 page

(12”) 1/8 page

sTIllwATer AdverTIser

$294

$185

$124

not available for bulk

“

“

peNNy sAver

$304

$221

$129

not available for bulk

“

“

sTIllwATer AdverTIser

$445

$309

$206

$103

$52

$26

peNNy sAver

$458

$317

$214

$107

$54

$27

sTIllwATer AdverTIser

$500

$350

$247

$124

$62

$31

peNNy sAver

$514

$367

$264

$132

$66

$33

sTIllwATer AdverTIser

$587

$391

$288

$144

$72

$36

peNNy sAver

$605

$400

$297

$148

$74

$37

ad sizes full pAge 1/2 pAge 1/4 pAge 1/8 pAge 1/16 pAge 1/32 pAge

full pAge

10.25”w x 16”h 10.25”w x 8”h 5”w x 8”h 5”w x 3.75”h 3.25”w x 3.75”h 1.5”w x 3.75”h

(3”) 1/32 page

(6”) 1/16 page

1/2 pAge

1/4 pAge

1/8 pAge 1/16 1/32 pAge pAge

color charge spoT Color: $2.00 per inch, per ad proCess Color: $4.00 per inch, per ad

insert rates $.20 per piece * Note: The above prices are for inserts weighing 3.3667 ounces or less. Inserts over this weight will be by quote only.

(All INserTs musT fIT IN AN 8.5 x 11 due To usps regulATIoNs or musT be folded)

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com

2021 display and classified Rates Country Living

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~ 2021 Country Living ~ Commercial Advertising

CLosing & MAiLing DAtes Schedule Closing Date January Dec. 11 February Jan. 22 March Feb. 19 April March 26 May April 23 June May 28 July June 25 August July 23 September Aug. 27 October Sept. 24 November Oct. 22 December Nov. 26

Mailing Date Jan. 4 Feb. 1 March 1 April 5 May 3 June 7 July 5 Aug. 2 Sept. 6 Oct. 4 Nov. 1 Dec. 6

CLASSIFIED (NON-SUBSCRIBER) AD POLICY Classified Ads include items for sale or wanted by individual owners (non-commercial only). The deadline is Friday at 4:00pm, closing date. The cost is $14.00 per classified ad, with a 20 word limit, with an additional charge of 50¢ per word over 20 words.

COMMERCIAL ADVERTISING MECHANICAL REQUIREMENT Country Living is a 4 columns (7-1/4 inches) wide, by 10 inches deep, for a total of 40 inches. Other column widths include: 3 columns - 5-1/2”, 2 columns - 3-5/8”, 1 column - 1-3/4”.

Color Charge: The charge for an extra color in an ad is billed at $2.00 per inch for spot color, and $4.00 per inch for process color.

Country Living 100% Mailed Just like having your very own ‘direct mailing’ company -- without the cost!

1-9” 19.92

10-19” 18.99

1x1 . . . . .

1x1.5. . . .

1x2 . . . . .

1x2.5. . . .

1x3 . . . . .

1x3.5. . . .

1x4 . . . . .

1x4.5. . . .

1x5 . . . . .

1x5.5. . . .

1x6 . . . . .

1x6.5. . . .

1x7 . . . . .

1x7.5. . . .

1x8 . . . . .

1x8.5. . . .

1x9 . . . . .

1/4 page .

2x1 . . . . .

2x1.5. . . .

2x2 . . . . .

2x2.5. . . .

2x3 . . . . .

2x3.5. . . .

2x4 . . . . .

2x4.5. . . .

1/4 page .

2x5.5. . . .

2x6 . . . . .

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19.92 29.88 39.84 49.80 59.76 69.72 79.68 89.64 99.60 109.56 119.52 129.48 139.44 149.40 159.36 169.32 179.28 189.90 39.84 59.76 79.68 99.60 119.52 139.44 159.36 179.28 189.90 208.89 227.88

20-29” 17.89

30-40” 17.35

2x6.5 . .

2x7 . . . .

2x7.5 . .

2x8 . . . .

2x8.5 . .

2x9 . . . .

1/2 page 3x3.5 . .

3x4 . . . .

3x4.5 . .

3x5 . . . .

3x5.5 . .

3x6 . . . .

3x6.5 . .

3x7 . . . .

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3x8.5 . .

3x9 . . . .

3/4 page . . .

4x5.5 . .

4x6 . . . .

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4x9 . . . .

Full page

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.246.87 .265.86 .284.85 .303.84 .322.83 .341.82 .357.80 .199.40 .227.88 .256.37 .284.85 .313.34 .341.82 .370.31 .375.69 .402.53 .429.36 .456.20 .483.03 .520.50 .393.58 .429.36 .465.14 .500.92 .520.50 .555.20 .589.90 .624.60 .694.00

2021 Classified Rates STILLWATER VALLEY ADVERTISER

FAMILY ACTION ADS Family Action Ads include items for sale or wanted by individual owners. The deadline is 5:00 p.m. Thursday, preceding publication date. There is a maximum of 20 words, with an additional charge of 50¢ per word over 20. The charge is $14.00, and includes both of Arens Publications’ weeklies, the Penny Saver and Stillwater Valley Advertiser.

MasterCard and Visa are accepted. The ad also includes the world wide web on our website: arenspub.com.

BUSINESS ACTION ADS Business Action Ads are ideal for real estate, mobile homes, rentals, appliance dealers, beauty shops, handymen, businessmen who operate from their homes, car dealers, contractors, lawn servicemen, and countless other businesses. The deadline is 5:00 p.m. Thursday preceding publication date. There is a maximum of 15 words, with an additional charge of 50¢ per word over 15 words. Business ads run only one week at a rate of $14.00, which includes both of Arens Publications’ weeklies, the Penny Saver and the Stillwater Valley Advertiser.

PENNY SAVER FAMILY ACTION ADS Family Action Ads include items for sale or wanted by individual owners. The deadline is 5:00 p.m.

Thursday, preceding publication date. There is a maximum of 20 words, with an additional charge of 50¢ per word over 20. The charge is $14.00, and includes both of Arens Publications’ weeklies, the Penny Saver and Stillwater Valley Advertiser. MasterCard and Visa are accepted. The ad also includes the world wide web on our website: arenspub.com.

BUSINESS ACTION ADS Business Action Ads are ideal for real estate, mobile homes, rentals, appliance dealers, beauty shops, handymen, businessmen who operate from their homes, car dealers, contractors, lawn servicemen, and countless other businesses. The deadline is 5:00 p.m. Thursday preceding publication date. There is a maximum of 15 words, with an additional charge of 50¢ per word over 15 words.

Business ads run only one week at a rate of $14.00, which includes both of Arens Publications’ weeklies, the Penny Saver and the Stillwater Valley Advertiser.

2021 online Rates www.arenspub.com

size in pixels

LEADErBOArD 927w x 126h

BOx

300w x 250h

ISLAND

250w x 250h

rECTANgLE 300w x 115h

FOOTEr

927w x 115h

ToTAl For ToTAl For 4 weekS 13 weekS

ToTAl For 26 weekS

LEADErBOArD

927w x 126h

$75

$780

$580

BOx

300w x 250h

$65

$676

$507

ISLAND

250w x 250h

$35

$364

$453

FOOTEr hOMEpAgE

927w x 115h

$55

$572

$429

FOOTEr SECONDArY

927w x 115h

$45

$468

$350

rECTANgLE

300w x 115h

$25

$260

$195

LEADErBOArD across top of home page and rotates on other pages BOx near top of home page and rotates on other page ISLAND in story copy only as opened from secondary pages FOOTEr - hOMEpAgE across bottom of home page and rotates on other pages FOOTEr - SECONDArY across bottom of secondary pages rECTANgLE down right side of secondary pages

2021 SPECIAL SECTIONS ForT roWDy annual GaTherinG September 2020 stillwater Valley advertiser

okToBerFesT September 2020 Penny saver

Make your house a hoMe September 2020 Penny saver

arens corporation P.O. Box 69 • 395 S. High St. • Covington, OH 45318 937-473-2028 • Fax 937-473-2500 arenspub@gmail.com • www.arenspub.com