Artlinco Acoustic Innovation

HOLISTIC AND SEAMLESS ACOUSTIC PRODUCT INNOVATION

Acoustic design is like GOOD music Have you ever had development projects that missed the deadline, didn’t get the right market effect, didn’t have return on investment, went over budget or started endless internal discussions?

Product innovation is like producing music. When you know whom to play for and what mood or result you want to accomplish, you can take the composer’s idea and create the perfect balance of musical skills from an experienced team.

The producer has an important tool … the mixer. This enables him to select and deselect recordings, adjust tones and rhythms, and much more.

Unfortunately, the mixer is not available for product innovation, but with 185 projects completed, we have learned to compose, mix, perform and conduct innovation projects.

WE ARE PROJECT NOISE CANCELLATION

OUR STRATEGIC AND INNOVATIVE DEVELOPMENT PROCESS

M1: WHEN THE STRATEGIC GOALS HAVE BEEN DEFINED F1 Corporate Strategy F2 Brand F3 Resources F4 Degree Of Innovation F5 Strategic Goals

M2: WHEN THE PROJECT HAS BEEN DIMENSIONED F6 Success Criterias F7 Needs Assessment F8 Product Scenarios F9 Budget F10 Project Dimensioning

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ID S CO EA M5 NC AN : EP D T

C: INDUSTRIAL DESIGN P S DE ROJ M4 CI EC : SI T ON

B: BUSINESS CASE PR S DE OD M3 CI UC : SI T ON

GO S AL TRA S SE TE M2: TT GIC IN G

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A: PRODUCT STRATEGY

M3: WHEN THE DESIGN LOCK HAS BEEN DEFINED F11 Analysis F12 USP F13 Idea And Concept Development F14 Industrial Design F15 Design Solution

M4: WHEN DOCUMENTATION FOR MANUFACTURING HAS BEEN DEFINED F16 Detailed Plan F17 Choice Of Supplier F18 Engineering F19 Prototyping & Testing F20 Documentation For Manufacturing

S FEE MA M1 DB RKE 4: AC T K

M SM LA ARKE 13: UN T CH

CU ME IM NT PLEME AT IO SM NT N A 12: AT ND IO N

E: MARKET INTRODUCTION

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PR O EV TO SM AL TY 10 UA PE : DO TI & ON CU ME M AN NT UF ATI SM AC ON 1 TU FO 1: RI R NG

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D: ENGINEERING

M5: WHEN THE PRODUCT HAS BEEN LAUNCHED F21 Market Documentation F22 Implementation Internally F23 Implementation Externally F24 Sales F25 Market Feedback

ABOUT THE PROCESS The product portfolio is what you live from. It’s what makes you able to send invoices, build your brand, create market share and distance yourself from competitors.

The products are a strategic tool. That’s why our proven Holistic Development Process starts by defining strategic relevance before defining the business case, USPs, product functions, design, performance, construction or anything else.

The best idea in the world is worth nothing if it’s not on the market.

Therefore, we need this tool to ensure hassle-free product innovation projects.

ARTLINCO ACOUSTIC INNOVATION We are able to play a lot of different strings – we are a multidisciplinary innovation company, housing Electro Acoustics, Business Development Engineers, Designers, Mechanical Engineers, MBAs, Industrial Designers, Graphic Designers and Project Managers.

We know that a development project demands expert knowledge in trends, sales psychology, branding, acoustics, design, packaging and manuals - services that many companies don’t have in-house.

Our trained team uses the latest technologies and programs to simulate, design, construct, analyze and communicate and, if desired, source prototypes, parts or entire products from our network of preferred partners.

Our work is structured to ensure that our clients are guided seamlessly through the development process and receive innovation projects and products with brand-building effects, market performance and, above all, return on investment.

VIRTUAL PROTOTYPING

3D model of 6.5 Inch woofer during virtual testing

TECHNOLOGY

We have calculation tools to make complex geometries and not only simple axisymmetric constructions on your projects. We can assist you on projects designing earphones, micro speakers, loudspeakers, mechanical vibrators or even variability studies predicting some of the variations that might show up in the early DFMEA (Design Failure Mode Effects Analysis).

The simulation driven product development project of a virtual prototype of a loudspeaker, allows a significant reduction in the number of physical prototypes, as well as reduced development time. This 6.5 inch woofer has a varying thickness piston at the second eigenfrequency. The Artlinco acoustic innovation team has here considered local internal damping, mass, density, composite materials, thickness and other properties. Other interesting parameters could be the frequency response or a transient analysis of a speaker.

Ortofon DJ HEADSHELL

ORTOFON DJ HEADSHELL mounted with OM PRO S cartridge

Case

The Ortofon DJ Headshell focuses on the DJs, and while Artlinco’s designers have sought inspiration in the dynamic and colorful DJ subculture, the overall shape was inspired by the optipus.

During the concept and design phase the remarkable Headshell took form while the technicians were busy creating a single piece solution in cast aluminum that also made it easy for DJs to choose between three different weights.

“The headshell fully meets our expectations. It’s novel and creative, and DJs think the design is really cool” Claus Jensen - Product Manager, Ortofon

Professional Audio Innovation The Artlinco Acoustic Innovation record is about holistic and seamless innovation - about creating and driving the product innovation process from strategic need or wish to a user (customer) experience – a performing product.

You can enjoy it as a whole, or play the tracks individually.

We have tracks identifying strategic ways, for brands and OEM-producers. One is for designing both sound, product and packaging and a track for simulation. The other one is for part construction, testing and prototyping, as well as a track for project management, part sourcing and supplier dialogue.

Scan this code with your smartphone to visit our website, and learn how Artlinco can help you.

Interested in seamless and holistic audio innovation?

Please contact our team to learn more.

ARTLINCO ACOUSTIC INNOVATION

Artlinco A/S / Jessensgade 1,3 / DK-8700 Horsens / www.artlinco.com / Tlf. +45 7020 8036