STRATEGIC DESIGN AND VALUE DRIVEN INNOVATION
4%
of all development projects are completed. This means that 96% of all projects are a waste of time and money.
% 96
62% 50%
of these projects are delayed or over budget.
flop on the market.
Do it
BETTER SOURCE: DOBLIN
”Our choice of Artlinco was above all about our need to delimit the job. In other words, Artlinco ensured that the right things were done – and done correctly.” Niels Kirkegaard, CEO
”Artlinco has induced us to think more strategically and with greater vision. They also helped us to move more quickly from concept to prototype, and they played an important role in identifying manufacturers with the potential to be future partners.” Bo Melson, CEO
”One of the decisive points in our choice of Artlinco as partner in development was their comprehensive knowledge of packaging. Their knowhow within the development process itself also meant a lot.” Hans Lauridsen, BSc, Engineering Sales Manager
”We could see from Artlinco’s references that they had been able to improve the designs for other furniture companies. We therefore believed that they could do the same for us – and we were not disappointed.” Henrik Østergaard, Production Manager
”It’s really very simple. Artlinco was clearly one of the most competent contenders when we were assessing the options for a partner for development and packaging design.” Jonas Kærgaard, Sales Manager
CUSTOMER SATISFACTION OUR RESULTS ARE BETTER Has the latest product been launched?* Yes
52 %
Being launched
33 %
No
15 %
Are you satisfied with the partnership?* Very satisfied
38 %
Satisfied
48 %
Less satisfied
14 % *CUSTOMER SURVEY CARRIED OUT BY INSIGHT INCORPORATED
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ARTLINCO PROCESS MODEL HOLISTIC DEVELOPMENT
M1: WHEN THE STRATEGIC GOALS ARE DEFINED F1 Business strategy F2 Brand F3 Resources F4 Degree of innovation F5 Strategic goals
M2: WHEN THE PROJECT HAS BEEN DIMENSIONED F6 Criteria of success F7 Assessment of needs F8 Product scenarios F9 Budget F10 Project dimensioning
DE SM S 7: LO IGN CK
DE SM SI 6: GN
C: INDUSTRIAL DESIGN P S DE ROJ M4 CI EC : SI T ON
B: BUSINESS CASE PR S DE OD M3 CI UC : SI T ON
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CO SM VE 1: RY
A: PRODUCT STRATEGY
We have the resources to take your projects through the entire process from concept to product launch – and further. You can also use us for parts of the project as we can contribute expertise in areas that your company may not possess in house.
ID S CO EA M5 NC AN : EP D T
The process model is inherent in the way we work here at Artlinco. The model was developed by us and it is based on our experience with over 185 successful projects and more than a thousand different products.
M3: WHEN THE PRODUCTION BASIS HAS BEEN DEFINED F11 Analysis F12 USP’s F13 Idea and concept development F14 Concept refining F15 Design solution
M4: WHEN THE PRODUCTION BASIS HAS BEEN DEFINED F16 Detailed plan F17 Choice of supplier F18 Engineering F19 Prototype + tests F20 Production basis
S FE MA M1 ED RK 4: BA ET CK
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DO AN CU D ME AN N SM CH TAT 12 OR ION : IN G
S UC M1 T 1 BA ION : SI S
E: INTRODUCTION TO THE MARKET
PR OD
PR OT O EV TYP SM AL E 1 UA AN 0: TI D ON
S ER M9 IN : G NE GI
EN
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D: ENGINEERING
M5: WHEN THE PRODUCT HAS BEEN LAUNCHED F21 Market documentation F22 Internal anchoring F23 External anchoring F24 Sales F25 Market feedback
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ARTLINCO EXPLORES ALL THE DETAILS BY CHALLENGING THE COMPANY’S STRATEGY, BRAND, RESOURCES, DEGREE OF INNOVATION AND STRATEGIC GOALS.
PRODUCT STRATEGY Do your development projects have a solid strategic basis? Here at Artlinco we have a lot of respect for spontaneous and incidental ideas (many of the world’s greatest successes were born this way) , customer wishes, requirements for trade fairs etc. But we have even greater respect for the importance of creating the right framework and the necessary basis on which you can make decisions. The task of creating the optimal product strategy is therefore an important element in every project. Here at Artlinco we
explore all the details by challenging the company’s strategy, brand, resources, degree of innovation and strategic goals. The five areas of focus mean that we are already taking a structured approach at this level with respect to such important parameters as target groups, capacity, novelty value, niche possibilities etc. Your projects are thus assured a solid strategic basis.
Project data Costumer: Confidential Duration: 5 months Assignment: Development of CNC milling machine 08 09
Project data Customer: Schur Packaging Systems A/S Duration: 3 months Assignment: Design of screening for insertion machine
“IT WAS GOOD TO WORK WITH ARTLINCO. IT WAS VERY INSPIRING AND IT MADE US RETHINK OUR APPROACH – TO THINK A LITTLE DIFFERENTLY IN RELATION TO THE SIGNALING VALUE AND THE VISUAL EXPRESSION IN THE PACKAGING.” Gert R. Andersen Schur Packaging Systems A/S
BUSINESS CASE Do you make your decisions on an objective basis? Have you made a needs assessment? It’s easy to forget the economic rationale amid the intoxication over a fantastic idea. But if you’ve done it once and suffered financially, it’s a process you’ll remember for a very long time. Here at Artlinco we help you to design or validate a business case that sets up the financial framework. We define the correct criteria and the KPIs for success, calculate the project’s ROI and cash flow, and set up the required project dimensioning. We also set up scenarios and analyze external requirements such as patents, standards and statutory requirements so you are assured of the correct product and project specifications, checklists and schedules – everything before you floor the accelerator.
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INDUSTRIAL DESIGN How do you get a “yes” from your customers? When do you make a decision on the feasibility of manufacturing? Industrial design is not about designing, the subjective gut feeling and all those things that are “hip”. It’s about strategy.
situation, the user situation and the values in your target group that can trigger a need – and a purchase.
Here at Artlinco, we take a strategic and structured approach to our work. So we begin by deciphering the words, figures, body and feelings of your target group. When we’ve decoded the target group and the market, we sketch out your room to maneuver, and list the product’s Unique Selling Points. This is done in ways based among other things on the purchasing
Only then do we start the actual concept and design work. We refine the idea, visualize the concept, and work with form, color, aroma, sound, packaging – all the design parameters that together must ensure that the total product experience hits the spot in the market, that the product leaves the launch pad so you get a “yes” from your customers.
“FOR US, ARTLINCO REPRESENTS INNOVATION AND GOOD INDUSTRIAL DESIGN.” Peter-Thomas Damberg CEO raaco International A/S
Project data Customer: raaco International A/S Duration: ongoing since 2006 Assignment: Design and development of product range 12 13
Project data Customer: Stenhøj Duration: 14 months Assignment: Cost optimization and redesigning of car lift
ONE OF THE KEYWORDS FOR SUCCESSFUL INNOVATION IS “HOLISTIC PRODUCT DEVELOPMENT”, THAT IS, THE ABILITY TO MAKE THE STRATEGIC, CREATIVE AND TECHNICAL EXPERTISE MERGE INTO A HIGHER UNITY.
ENGINEERING Do you have a plan and the recourses and expertise to ensure that you meet your deadline? One of the keywords for successful innovation is “holistic product development” – the ability to make the strategic, creative and technical expertise merge into a higher unity. We set up time frames and identify and help to choose the required suppliers, develop prototypes, test, evaluate and prepare the final detailed drawings and installation documentation, all directly related to the specifications, standards, legal requirements and “soft” values specified earlier in the process. The partnership with Artlinco proceeds in three ways:
• Artlinco can act as an autonomous development unit which reports directly to you. • We can enter into a partnership with your own development department and function as extra capacity in periods of peak loading. • Artlinco is also happy to assist with the general project management and to guide the project and suppliers in the right direction. A common point in these three forms of partnership is a focus on creating increased value for you via teamwork, design and innovation.
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Project data Customer: Hansen/Nissen Duration: 3 months Assignment: Design and Development of a communication platform
MARKET INTRODUCTION Is your visual communication under control? It’s critical for your project’s ROI that the product is solidly anchored and that sales are kick started properly. So we don’t forget about the product when it leaves the drawing board or production process. We work in a structured and targeted way with all aspects of the product. It’s important to remember elements such as the user manual, internal sales presentations and workshops, domestic sales in
the distribution chain, PR and marketing – offline and online – and not least, the customer’s first meeting with the product and the experience of unpacking it. We also ensure a setup to obtain the necessary market feedback and the possibility of ongoing evaluation in relation to the business case. We are, in a nutshell, with you before, during and after.
“The partnership with Artlinco meant that our eyes were opened to the amount of work that goes into, for example, a good logo, and our perception of how the world at large sees the shop was confirmed. Artlinco challenged our way of thinking about our profile, but at the same time they managed to retain the business’s values and substance. Carl Erik le Fevre Hansen/Nissen
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WHY ARTLINCO A/S? Strategic design and value-creating innovation are the key to our clients’ success. Artlinco is also happy to secure your company’s growth in value via professional expertise and extensive experience. Our references include both Danish and international companies representing widely different sectors, endowing Artlinco with further knowhow. Artlinco uses the strength that comes from working in interdisciplinary teams. Our result and process oriented input enable us to guarantee the project’s drive and ROI.
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Artlinco has also built up a solid network of preferred partners over the years – specialists in their own areas who can add comprehensive knowledge and added momentum to your projects. With Artlinco, you’ll gain a little more of everything – because it generates results.
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Artlinco A/S / Jessensgade 1,3 / DK-8700 Horsens / www.artlinco.com / Tel. +45 7020 8036