Facebook Ads Strategies that will boost your business Workshop, 23 March 2018, Friday
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Valentina Balaeva
Work with Facebook Pages/Groups since 2012
Do targeting ads for one of the biggest Russian Facebook Educational Platforms for Businessmen “Websarafan” since 2016
Consult small and medium sized businesses on digital marketing
Teach targeting on digital marketing course “SMM Tale” http://smmtale.ru/
Do strategies and help to implement them
Invited speaker on conferences and courses on Digital marketing
Host interviews with prominent Russian businessmen, marketers, psychologists etc
Why use Facebook Ads Strategies.
What is the main mistake most businessmen do and thus fail in Facebook. What is Facebook Sales Funnel. 3 to 10 steps to reach your customers How to get the best audience for local business from Facebook? What is Facebook pixel and how it can save your money Make the best retagret audiences out of your video and posts viewers How to create campaigns, choose placements, budget and format Learn the best strategies for your business to help growing your profit
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
What is target? Choose your objective/target Choose your target audience Address your target audience via text Show your target audience correct visual (picture/video)
Valentina Balaeva, 23.03.2018 valentinabalaeva.ru/en
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Check 10 steps before target. 1.
Who is your best customer
2.
What problem of your clients do you solve (your service/your product)
3.
What is your client’s way to purchase?
4.
Do you have site/landing page?
5.
Do you know your way in Facebook? What is your Facebook strategy?
6.
Put pixel to it prior to the start of targeting ads
7.
Do you have business page?
8.
Is your page working for you?
9.
Time is essential
10. Make tests
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Why do you need strategy?
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
What is the main mistake most businessmen do and thus fail in Facebook no strategy at all => no/rare reaction to ads =>
no loyal audience => no sales => high cost of ads.
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Define your goals and implement your strategy in Facebook
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
What are your resources? Do you have Site Business page? Personal page? Facebook group? Instagram personal account? Instagram business account? Email base? Personal brand? Loyal audience? Can you make videos? go live? write good texts? make good photos? Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Facebook Ads Funnel
Awareness Consideration Conversion Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
ď‚´The less people know you the more steps you need to make
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
What is Facebook Sales Funnel. 3 to 10 steps to reach your customers
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
How to get the best audience for local business from Facebook?
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Go to details – choose the interests
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
What is Facebook pixel and how it can save your money Pixel is a java code. Implement it to your site and return those who didn’t buy or give them another offer The cost of remarketing (retargeting) ads is usually lower than the cost of ads to people who first see your ads
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Make the best retagret audiences out of your video and posts viewers  Make audiences out of those who visited your business page  Make audiences out of those who watched your videos even if they didn’t react to it
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Make lookalike audiences out of your best clients
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
How to create campaigns, choose placements, budget and format ď‚´ After you chose objective and audience go to placements
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Choose where you want to show your ads
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Choose budget and schedule
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Choose the format
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Add links, texts and buttons
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Check, confirm and analyze the results
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Video + conversion objective. Step 1. Video Video on the topic Show ad to the people on interests Gather audience for retargeting Make lookalike audience Show video to lookalike audience
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Step 2. Conversion Show ad to the people who watched video – objective conversion (registration) Exclude those who registered Gather audience for retargeting from those who didn’t register Make lookalike audience of those who registered Show video to lookalike audience Make new ad for those who didn’t register Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Ask your questions please â˜ş
Valentina Balaeva, 23.03.2018
valentinabalaeva.ru/en
Thank you for your attention. Welcome to Facebook pages https://www.facebook.com/valyanda
http://valentinabalaeva.ru/en https://www.facebook.com/smmtale/ https://www.facebook.com/smmsale/ http://smmtale.ru/ (English course on request)